Apartment Rental Website Business Plan and SWOT Analysis

Apartment Rental Website Business Plan, Marketing Plan, How To Guide, and Funding Directory

The Apartment Rental Website Business Plan and Business Development toolkit features 18 different documents that you can use for capital raising or general business planning purposes. Our product line also features comprehensive information regarding to how to start an Apartment Rental Website business. All business planning packages come with easy-to-use instructions so that you can reduce the time needed to create a professional business plan and presentation.

Your Business Planning Package will be immediately emailed to you after you make your purchase.

Product Specifications (please see images below):

  • Bank/Investor Ready
  • Complete Industry Research for the Industry
  • 3 Year Excel Financial Model
  • Business Plan (26 to 30 pages)
  • Marketing Plan (24 to 28 pages)
  • 425+ Page Funding Directory
  • PowerPoint Presentation
  • Loan Amortization and ROI Tools
  • Three SWOT Analysis Templates
  • How to Start a Business Guide
  • Easy to Use Instructions
  • All Documents Delivered in Word, Excel, and PowerPoint Format
  • Meets SBA Requirements

Apartment rental websites are some of the most profitable online businesses given that they produce highly recurring streams of revenue on a monthly basis. These businesses are used not only by individuals that are looking to rent an apartment that they own, but they are also heavily used by real estate agents and real estate brokerages. Property management firms that are tasked with finding tenants for third-party real as the investors frequently use apartment rental websites as well. Although these businesses generate highly recurring streams revenue, there is a substantial amount of competition for major portals such as Trulia.com and Zillow.com. The startup cost associated with the new apartment rental website are very low given that the technology needed to develop these types of businesses is very much commonplace. The startup cost associated with these types of companies, as it relates to the actual development of the website and application, typically ranges anywhere from $50,000 to $100,000. However, the actual startup costs as it relates to bringing the business to profitability can easily exceed $500,000 to $1 million. This is primarily due to the fact that these businesses have very high operating expenses from a marketing and advertising standpoint.

Was all new apartment rental websites are developed with capital provided either by the owner or a group of investors. Banks and other financial institutions do not typically provide capital for a new apartment rental website until the business is about two years old and producing highly recurring streams a revenue. If an entrepreneur is looking to raise capital from a group of investors than an apartment rental website business plan is going to be required. This business plan should feature a three-year profit and loss statement, cash analysis, balance sheet, breakeven analysis, and business ratios page. As it relates to industry research, there are now approximately 2,000 different apartment rental websites that are in operation within the United States. Each year these businesses generate about $3 billion in revenue and provide jobs for about 50,000 people. It should be noted that the number of apartment rental websites may actually be higher given that third-party portals will often provide this as an ancillary service.

An apartment rental website SWOT analysis should be produced as well. As it relates to strengths, apartment rental websites – again – are able to generate highly recurring streams revenue on a monthly basis. These businesses have low startup costs and very low barriers to entry.

For weaknesses, apartment rental websites face a tremendous amount of competition from highly established portals. As such, a substantial portion – at least 75% – of the capital being sought for a new apartment rental website is typically allocated towards a marketing budget. Once established though, these businesses do have moderate ongoing operating risks.

For opportunities, most apartment rental websites are able to readily expand by simply increasing the size and scope of their marketing campaigns. These businesses will frequently develop ongoing and discount focused relationships with real estate brokers and real estate agents have a number of properties that need to be listed on the platform.

For threats, outside of major competitive issues there’s really nothing that is going to impact the way that an apartment rental website operates. Although there will be continued competition within this market, once profitability is achieved these businesses can effectively navigate through the market on an ongoing basis.

An apartment rental website marketing plan also needs to be developed in order to ensure that the business can be found very quickly among renters as well as people that are going list properties for rent. A major online marketing campaign that includes pay-per-click marketing as well as search engine optimization is absolutely necessary in order for these businesses to become successful. A broad-based social media marketing campaign is also needed in order to ensure that people can find the business of these platforms as well. One of the ways that these businesses are able to reduce the risks associated with their marketing is by hiring a social media consultant as well as online marketing consultants there are able to minimize any mistakes that are normally associated with marketing these businesses the general public.

Many times, the marketing campaign associated with the new apartment rental website will actually occur far before the website and application actually begin operations. This ensures that real estate brokerages and real estate agents have already begun to list their properties for rent on these platforms before they are open to the general public. Although it is somewhat expensive to hire a social media consultant and online marketing firm – these risks can substantially reduce the cost associated with mistakes and maintaining an in-house marketing team.

People are always going to need places to live, and apartment rental websites are always going to be the foremost way in which potential renters source properties that they want to rent. These businesses can very easily reinvest their highly recurring streams of revenue into greater and greater operations in order to ensure that they are able to expand within their target market. This is going to be one of the ongoing things that needs to be done for these businesses on a regular basis.