AV Equipment Installer Business Plan and SWOT Analysis

AV Equipment Installer Business Plan, Marketing Plan, How To Guide, and Funding Directory

The AV Equipment Installer Business Plan and Business Development toolkit features 18 different documents that you can use for capital raising or general business planning purposes. Our product line also features comprehensive information regarding to how to start an AV Equipment Installer business. All business planning packages come with easy-to-use instructions so that you can reduce the time needed to create a professional business plan and presentation.

Your Business Planning Package will be immediately emailed to you after you make your purchase.

Product Specifications (please see images below):

  • Bank/Investor Ready
  • Complete Industry Research for the Industry
  • 3 Year Excel Financial Model
  • Business Plan (26 to 30 pages)
  • Marketing Plan (24 to 28 pages)
  • 425+ Page Funding Directory
  • PowerPoint Presentation
  • Loan Amortization and ROI Tools
  • Three SWOT Analysis Templates
  • How to Start a Business Guide
  • Easy to Use Instructions
  • All Documents Delivered in Word, Excel, and PowerPoint Format
  • Meets SBA Requirements

With the advent of more and more technology for audiovisual presentation, the demand for high-quality installations in homes and businesses for these types of equipment has increased dramatically. Most AV equipment installers are able to generate revenues not only from the initial installation of these products, but also from the sales of these products as well. These businesses are also able to generate predictable shims revenue from the ongoing maintenance and repair of installed audiovisual systems. During times of economic recession, these businesses do take a hit on their top line income given that fewer people are going to want large-scale audiovisual installations. However, the high gross margins generated from maintenance and repair services allows these businesses to typically remain profitable and cash flow positive in any economic climate. As it relates to startup costs, these businesses can typically be started for about $100,000 to $300,000 depending on whether or not the business going to carry any inventory. These cost may be higher as well if the AV equipment installer is going to have a showroom to showcase the products that are carried by the business. The gross margins from installation services typically is around 90% provided at the company uses in-house labor. The sale of retail electronics used in conjunction with audiovisual installations is typically around 50%.

Given the predictable streams of revenue and large tangible inventories carried by these businesses, most a the equipment installers are able to receive a business loan or line of credit from a financial institution. An AV equipment installer business plan should be developed and this document should feature a three-year profit and loss statement, cash analysis, balance sheet, breakeven analysis, and business ratios page. Most importantly, a thorough competitive analysis should also be included in the documentation in order to understand what competitors are going to be in the market. A demographic analysis which will be used in conjunction with the business plan as well as the marketing plan should be included as well in this part of the business plan overviews population size, population density, annual household income, amount of money spent on audiovisual electronics each year, and the average budget of individuals that are going to want to have a new home theater work commercial theater installed.

An AV equipment installer SWOT analysis is typically developed as well. This document outlines the strengths, weaknesses, opportunities, and threats associated with these businesses. As it relates to strengths, a the equipment installers are able to produce highly predictable and high-margin streams of revenue from their offerings. The ongoing marketing expenses as well as the ongoing operating expenses are relatively low for these businesses. The barriers to entry are also considered to be moderately low.

For weaknesses, these businesses are susceptible to deleterious changes in the economy. During an economic recession, an entrepreneur that owns this type of business should fully expect the top line revenues will decline slightly. However, this risk is stymied by the fact that these systems often require maintenance and repair and these high-margin revenue streams will ensure profitability at all times.

As it relates to opportunities, most AV equipment installers simply expand the scope of their marketing budgets while concurrently obtaining additional vehicles in order to provide a greater amount of installations and services to their regional market.

For threats, beyond a major economic recession or a heavily saturated market there are very few threats that are faced by AV equipment installers. Of course, it is imperative that the entrepreneur maintain a complete understanding of all state-of-the-art technology that is used in audiovisual equipment.

An AV equipment installer marketing plan also needs to be developed in order to have individuals quickly find the business. Most of these companies do maintain an expansive online presence that showcases the inventories carried, pricing information about installations, biographies of the owners, hours of operation, and general contact information. Most of these businesses also maintain a moderate presence on social media platforms like FaceBook, Twitter, and Instagram  in order to showcase past installations. The use of social media is especially important to this type of business given that people want to showcase their very expensive and new audiovisual equipment installations. The company’s website can use pay per click marketing or search engine optimization in order to more quickly be found on the Internet.

One of the other ways of these businesses are able to generate revenues is by developing ongoing relationships with real estate developers as well as general contractors that will call on the AV equipment installer in order to provide services to homes and businesses within their target market. While this does provide a strong amount of revenues for the business, the gross margins that are generated are typically slightly less than the individual who directly contracts with the business. However, at the onset of operations these businesses can be a great boon for establishing a brand name while bringing in the early profits of the business.

With more and more technology in the home becoming prevalent, the demand for  AV equipment installers is going to continue to increase. This is a rapidly growing industry given that there are more than 2,200 companies that are engaged in this business and each year they produce about $4 billion in revenue. As a whole, the industry employs about 11,000 people. This is going to be one of the fastest-growing segments of the overall specialized contracting industry moving forward.