Bartending School Business Plan and SWOT Analysis

Bartending School Business Plan, Marketing Plan, How To Guide, and Funding Directory

The Bartending School Business Plan and Business Development toolkit features 18 different documents that you can use for capital raising or general business planning purposes. Our product line also features comprehensive information regarding to how to start a Bartending School business. All business planning packages come with easy-to-use instructions so that you can reduce the time needed to create a professional business plan and presentation.

Your Business Planning Package will be immediately emailed to you after you make your purchase.

Product Specifications (please see images below):

  • Bank/Investor Ready
  • Complete Industry Research for the Industry
  • 3 Year Excel Financial Model
  • Business Plan (26 to 30 pages)
  • Marketing Plan (24 to 28 pages)
  • 425+ Page Funding Directory
  • PowerPoint Presentation
  • Loan Amortization and ROI Tools
  • Three SWOT Analysis Templates
  • How to Start a Business Guide
  • Easy to Use Instructions
  • All Documents Delivered in Word, Excel, and PowerPoint Format
  • Meets SBA Requirements

Bartending schools always remain popular among people that want to have a specialized skill that they can earn money with during evening hours and weekend hours. One of the nice things about owning and operating a bartending school is that these businesses are able to always remain profitable and cash flow positive given that people are always going to want to become bartenders. Bars, nightclubs, restaurants, and other businesses that sell alcohol always require bartenders. In many states, there is a licensure requirement for any individual who wants to be able to work at a bar to have a bartending license. As such, by virtue of law – these businesses are able to continually enroll new people into their classrooms in order for them to obtain the appropriate licensure. The barriers to entry for a new bartending school are considered to be moderately low and most states require that a simple licenses required in order to be able to certify individuals as bartenders.

The startup costs regarding a bartending school are also very low with most of these institutions costing anywhere from $50,000 to $100,000 in order to commence operations. These are very straightforward businesses to operate, and they can produce a significant amount of income for their owners on an ongoing basis. The gross margins generated from providing the services to the general public is very high. Usually, the gross margins generated from tuition and classroom materials is around 90% to 95%. It should be noted that one of the reasons why these businesses are always able to remain economically viable is the fact that bars and other nighttime entertainment venues typically do not experience declines in the revenues during times of economic recession. As such, being a bartender is a very stable job and can produce a substantial amount of income for an individual on a daily basis.

Most financial institutions are willing to extend the necessary capital in order to launch a bartending school given the economically secure nature of these businesses. Of course, a bartending school business plan is going to be required and as with all business planning documents a three-year profit and loss statement, cash analysis, balance sheet, breakeven analysis, business reaches page, and industry research should be included within the documentation. As it relates to industry research, most bartending schools operate with 1 to 6 employees and produce average annual revenues of about $300,000. The industry as a whole generates about $300 million per year among the 2,000 licensed schools in the country. The industry employs about 10,000 people.

Beyond the financial results and industry research, a bartending school business plan should also have a substantial demographic analysis completed as well. This includes looking at median household income, median family income, percentage of people that want to become bartenders in any given market, the number of bars and restaurants in operation, and the anticipated population growth within the target market. Statistics regarding population size and population density should also be included in the report.

A bartending school SWOT analysis should be produced as well. These analysis pages overview the strengths, weaknesses, opportunities, and threats faced by these businesses. As it relates to strengths, bartending schools are always able to remain profitable and cash flow positive given the economically secure nature of bars and nighttime entertainment venues. The gross margins generated from licensure services is substantial, the barriers to entry are moderately low, and the startup costs are moderately low.

For weaknesses, within any given market there is usually only a handful of schools that are able to provide bartending services to the general public. As such, the competition for these businesses is significant given the its highly unique nature. As such, most bartending schools engage in a broad-based marketing campaign in order to ensure that they are able to have a full enrollment at the onset of their operations and to the life of the business.

For opportunities, these businesses can readily expand by simply expanding their current facilities or by establishing schools outside of the initial target market area. This is primarily the only way that these businesses are able to expand.

For threats, there’s really nothing that impacts the way that these companies do business. People are always going to want to become bartenders and as such there are very few threats outside of competitive issues. Again, the sales of alcohol and people going to nighttime entertainment venues and restaurants does not typically wane substantially during times of economic recession.

In conjunction with the business plan and the SWOT analysis – a bartending school marketing plan should also be developed. Foremost, many bartending schools expand their visibility by taking out booths and renting space at career expos and job fairs. This is an important way to generate interest in the business as many people who are looking for work will try to become a bartender during their search for a another career. However, many people seek to become career bartenders and this can be a lucrative profession for many individuals. As such, having a space at a job fair for career expo allows for a great degree of visibility for the bartending school.

As always, as many people now use the Internet to find specialized businesses it is imperative that the bartending school maintain a proprietary website that showcases the classes available, certificates available, cost, hours of operation, and whether or not the school will provide tuition assistance. This website should be listed among all major search engines, and a search engine optimization firm can be hired in order to ensure that these businesses are able to generate immediate visibility during the first year of operation. Frequently done in conjunction with the proprietary website, is the development of a page on social media platforms including FaceBook, Google+, and Twitter. As many people now seek recommendations from friends and family for specific services – having a page on the social media platforms can help with boosting the visibility of the business. This will ensure a greater degree of enrollment at the onset of operations.

Bartending schools are great businesses to own and operate provided that the owner is willing to make the necessary capital investment to create a state-of-the-art facility that allows individuals to quickly become licensed as bartenders. One of the key things that thriving within this industry is to ensure that the courses available are offered quickly, affordably, and will result in the individual receiving their licensure to act as a bartender within the state in which the business operates.