Beverage Manufacturer Business Plan and SWOT Analysis

Beverage Manufacturer Business Plan, Marketing Plan, How To Guide, and Funding Directory

The Beverage Manufacturer Business Plan and Business Development toolkit features 18 different documents that you can use for capital raising or general business planning purposes. Our product line also features comprehensive information regarding to how to start a Beverage Manufacturer business. All business planning packages come with easy-to-use instructions so that you can reduce the time needed to create a professional business plan and presentation.

Your Business Planning Package will be immediately emailed to you after you make your purchase.

Product Specifications (please see images below):

  • Bank/Investor Ready
  • Complete Industry Research for the Industry
  • 3 Year Excel Financial Model
  • Business Plan (26 to 30 pages)
  • Marketing Plan (24 to 28 pages)
  • 425+ Page Funding Directory
  • PowerPoint Presentation
  • Loan Amortization and ROI Tools
  • Three SWOT Analysis Templates
  • How to Start a Business Guide
  • Easy to Use Instructions
  • All Documents Delivered in Word, Excel, and PowerPoint Format
  • Meets SBA Requirements

Beverage manufacturing has exploded over the past 20 years within the United States as more companies seek to develop specialized beverages. A rapid amount of this growth has occurred specifically in the energy drink market. There are now more than 7,500 manufacturers of sodas, juices, energy beverages, tea drinks, and specialty coffee drinks. One of the interesting things that has occurred within this industry is that now many smaller providers are able to produce their products and shipping them very quickly on a national level. This is primarily due to the fact that the Internet has been a instrumental in assisting beverage entrepreneurs and pairing them with small beverage manufacturers. In many cases, in order to remain within the letter of the law, beverage manufacturing companies and individuals that create new formulations for beverages will often turn to third-party manufacturing firms in order to produce smaller batches of these products.

Many newer businesses typically have difficulty producing large quantities of their beverages to be sold, and as such – it is economically advantageous to outsource the actual manufacturing to a third-party. Of course, a certified public accountant as well as an economist can be hired to determine whether or not it is feasible to produce any beverage in house versus having produced by a third-party. While third-party manufacturing cost to create a higher expense, the risks associated with rolling out a new beverage can be substantially ameliorated given the fact that very expensive equipment, a clean facility, and other facets of operation do not need to be developed. As such, many new and specialty beverage manufacturing companies will actually use a third-party until he establish a strong foothold within their respective market.

As this relates to start up costs, a new beverage manufacturing firm typically cost around $100,000 to $1 million to develop depending on whether or not manufacturing is going to be done in-house. One of the them other things to know is that the biggest expense associated with the development of a new beverage is its marketing campaign. These businesses require substantial marketing in order to compete with large-scale international conglomerates that have been in this business for over a century.

A vast majority of new beverage manufacturing companies are started with capital that is provided by a third-party investor. Given the higher than average risk associated with the development of a new beverage line, most financial institutions will not provide a working capital line of credit or related capital support until the business starts to receive ongoing and regular purchase orders. As such, private investors are typically the way in which these businesses launch operations. Of course, a beverage manufacturer business plan is going to be required. His business plan should feature a three-year profit and loss statement, cash flow analysis, balance sheet, breakeven analysis, and business ratios page. As stated above there are more than 7,500 companies are actively engaged in the production and distribution of beverages. Each year these businesses generate in excess of $200 billion in revenue and provide jobs for 300,000 people.

Of utmost importance within the business plan is the demographic analysis which is going to be used in conjunction with the marketing plan. For specific beverages, the demographic should include an overview of age, annual household income, amount of money spent on specialty beverages each year, geographic location, and information regarding the lifestyles of people that we targeted with the company’s beverage line. A thorough competitive analysis is also extremely important given the highly competitive nature of this industry.

A beverage manufacturer SW0T analysis is always produces while in order to showcase the strengths, weaknesses, opportunities, and threats associated with these businesses. As relates to strengths, beverage manufacturers – once they’ve established a foothold in their market – are able to produce highly predictable streams of revenue on an ongoing basis. It is imperative that these companies maintain ongoing relationships with retailers, convenience stores, grocery stores, as well as gas stations in order to make large-scale sales of the product.

For weaknesses, beverage manufacturing businesses do face a number of risks especially given the competitive nature of this industry. There are also inventory spoilage risks as relates to any type of product that is going to be consumed by human being. Again, one of the reasons why many third-party manufacturing firms are used is to reduce these liabilities.

For opportunities, these businesses can aggressively expand by increasing their marketing budget while concurrently developing new product lines that are in demand among their established customer base. Beverage manufacturing businesses that have established brand names can also be sold for substantial earnings multiples.

For threats, the biggest challenge faced by these businesses is competition. As a relates to the specialty beverage manufacturing market there are going to be ongoing issues as a relates to energy drinks. At this time, there are number of pieces of legislation and regulations that are going to guide the way that these companies conduct their operations moving forward.

A beverage manufacturing company marketing plan also needs to be developed. This is about the most important part of the overall business planning process given that this marketing plan will be used to properly position the company’s beverage products within the overall market. Again, the use of a demographic analysis can greatly assist with the rollout of a new beverage line. The vast majority of people at start these types of companies will frequently use third-party marketing and advertising firms in order to ensure that they can very quickly reach a broad audience.

Many new specialty beverages are targeted towards the 18 to 34-year-old market. Although it may translate into a higher expense at the onset of operations, a third-party marketing firm has extensive experience with new product rollout, especially with beverages and other consumables, can greatly reduce the risks of starting this type of company. These companies will frequently use online marketing, viral marketing, video advertisements, television, billboards, and sponsorship of events in order to boost the brand name of the new beverage. An entrepreneur can expect at least 20% to 30% of their overall start of costs will be allocated towards the initial marketing budget.

People are always going to want something new and exciting, and beverage manufacturers that are able to produce a broad line of drinks that are in demand among younger people will always find audience. The risks releases business are somewhat high given the competitive nature and the level of choice provided to consumers. For a highly experienced entrepreneur that knows how to properly position these products within the market – a beverage manufacturing company can be an extremely lucrative opportunity.