Catering Company Business Plan and SWOT Analysis

Catering Company Business Plan, Marketing Plan, How To Guide, and Funding Directory

The Catering Company Business Plan and Business Development toolkit features 18 different documents that you can use for capital raising or general business planning purposes. Our product line also features comprehensive information regarding to how to start a Catering Company business. All business planning packages come with easy-to-use instructions so that you can reduce the time needed to create a professional business plan and presentation.

Your Business Planning Package will be immediately emailed to you after you make your purchase.

Product Specifications (please see images below):

  • Bank/Investor Ready
  • Complete Industry Research for the Industry
  • 3 Year Excel Financial Model
  • Business Plan (26 to 30 pages)
  • Marketing Plan (24 to 28 pages)
  • 425+ Page Funding Directory
  • PowerPoint Presentation
  • Loan Amortization and ROI Tools
  • Three SWOT Analysis Templates
  • How to Start a Business Guide
  • Easy to Use Instructions
  • All Documents Delivered in Word, Excel, and PowerPoint Format
  • Meets SBA Requirements

People are always going to need catering services given that people will always host events relating to anniversaries, weddings, permits, it’s was, and for defense. As such, these food service businesses are usually in continued demand year-round with in a special focus on the summer and fall seasons. The barriers to entry for a new catering service business considered very low. Typically, the startup costs for new catering business any rate range anywhere from $20,000 to $100,000 depending on whether or not the business is going to maintain its own kitchen location. Most importantly, one of the most expensive aspects of getting a catering business off the ground is the underlying furniture, fixtures, equipment that is used in conjunction with preparing food on site. Many catering businesses maintain a truck that carries the cooking equipment necessary with them at all times. These businesses are considered relatively immune from negative changes in the economy, although severe economic recessions can impact their revenues.

A catering service business plan, as with any type of document that is used for raising capital, should include a cash flow analysis, profit and loss statement, balance sheet, breakeven analysis, and business ratios page. The balance sheet should also business plan should also have an extensive analysis of the local market, the overall condition of the economy, other caterers operating within the market, and other information relating to how the catering business will market services to the general public.

A well-developed catering marketing plan is also imperative before operations commence. Given the relatively low start up costs and relatively low barriers to entry for these companies, it is important that a caterer understand how to differentiate themselves within the market. Most importantly, most caterers do very well because they have established a strong brand name within their target market. As such, a new catering business may want to market services by providing some events at a lower cost in order to build a number of positive reviews. Additionally, it is very important to maintain an expansive online presence that showcases the operations of the business, menus offered, preliminary pricing information, and how to make appropriate arrangements to have the business catering event. One of the important things to do as well as to develop ongoing relationships with event planners that will use a catering service on an ongoing basis.

Frequently done in conjunction with the business plan and marketing plan is a SWOT analysis. This overviews the strengths, weaknesses, opportunities, and threats are faced by these businesses on an ongoing basis. As it relates the strengths, most catering businesses, again, generate moderate gross margins from the sales of prepared food on site. As it relates to weaknesses, is a highly competitive market and it is important that a catering service clearly develop a differentiating factor in order to be successful. Relating to opportunities, many caterers maintain expand their staff so that the number of events can be catered on a daily basis. Pertaining to threats, that are not there is nothing that would impact how these businesses conduct operations accept a severe economic recession.

In closing, a catering business can be a great way for a chef to earn a highly predictable from a revenue by providing food for events on an ongoing basis. The modestly low start up costs ensure these companies can be launched quickly and with relatively little trouble. Banks and lenders are usually receptive to providing capital for a new catering business provided the money is being used for vehicles, furniture, fixtures, kitchen equipment, and other tangible goods are used during the course of business operations.