Comic Book Publisher Business Plan and SWOT Analysis

Comic Book Publisher Business Plan, Marketing Plan, How To Guide, and Funding Directory

The Comic Book Publisher Business Plan and Business Development toolkit features 18 different documents that you can use for capital raising or general business planning purposes. Our product line also features comprehensive information regarding to how to start a Comic Book Publisher business. All business planning packages come with easy-to-use instructions so that you can reduce the time needed to create a professional business plan and presentation.

Your Business Planning Package will be immediately emailed to you after you make your purchase.

Product Specifications (please see images below):

  • Bank/Investor Ready
  • Complete Industry Research for the Industry
  • 3 Year Excel Financial Model
  • Business Plan (26 to 30 pages)
  • Marketing Plan (24 to 28 pages)
  • 425+ Page Funding Directory
  • PowerPoint Presentation
  • Loan Amortization and ROI Tools
  • Three SWOT Analysis Templates
  • How to Start a Business Guide
  • Easy to Use Instructions
  • All Documents Delivered in Word, Excel, and PowerPoint Format
  • Meets SBA Requirements

Comic books have seen a explosion in popularity over the past 25 years as more and more companies seek to acquire large-scale intellectual property portfolios of businesses have produced superheroes as well as super villains. Beyond major production houses, the number of individuals that produce independent comic books has grown as well. The advent of the Internet and the computer has allowed smaller publishers to produce much in demand comic books on an ongoing basis. Additionally, the prevalence of e-readers, tablets, and mobile phones allows for many publishers to concurrently publish their work in electronic format. As such, these businesses are able to generate very high gross margins outside of their ongoing printing costs.

The startup cost for a new comic book publishing business can vary greatly and it depends substantially on how large the business will be at the onset of operations. However, most comic book publishing businesses do typically run around $50,000 to $150,000 depending on the number of staff illustrators, staff writers, and the graphic design equipment that will be acquired in conjunction with the businesses operations. Gross margins from sales typically range anywhere from 70% to 80% depending on whether or not the common books are going to be distributed in print, electronically, or both. One of the common things that is done among new comic book publishers is to enroll the business in popular distribution platforms like Amazon, Apple, and the Google Play store. This allows people to very quickly access the produced comic books. Generally, these units have a very low sales price ranges anywhere from $.99 to about four dollars.

A comic book publisher SWOT analysis is frequently developed as well. As it relates to strengths, comic book publishers are able to produce content that is in demand at all times. The very low pricing point associated with this media allows these businesses to always find an audience. Additionally, to avid fans of comic books these purchases are considered necessities as part of their overall entertainment.

As it pertains to weaknesses, comic book publishers face ongoing competition not only from other independent authors but also for major production houses as well. These businesses do take a financial risk in producing a piece of content that may not find an audience. The development costs for new comic book are also very expensive.

For opportunities, these businesses continue to expand by simply issuing new issues of comic books that have found it audience. Additionally, many of these businesses will seek to create an entire universe of characters that they can capitalize on moving forward. As it relates to direct marketing, these businesses will frequently enroll the comic book publishing business in a number of online portals as well as organizations that will boost the visibility of the work.

For threats, given that this is an entertainment focused business there is no risk of in terms of how these businesses are to operate moving forward. The primary and ongoing threat faced by these companies is competition.

The vast majority of new comic book publishing businesses are started with funds either from a private investor or from a owner. Most financial institutions will not provide capital support for comic book based business until it has been established for at least 2 to 3 years. This is primarily due to the fact that there is really no collateral involved and the product until it finds an audience is considered to be unproven. Of course, if private capital is being sought in a comic book publisher business plan is going to be required. This business plan should feature a three-year profit and loss statement, cash analysis, balance sheet, and breakeven analysis. As it relates to the comic book sales industry, there are approximately 3,000 independently owned and operated comic book publishing businesses. Each year these companies generate $3 billion in direct sales and provide jobs for 100,000 people.

A comic publisher marketing plan is almost always developed this is going to be the most important aspect of overall operations given that these pieces of entertainment must find an audience in order for the business to become successful. Most importantly, most comic book publishers will frequently attend major trade events like Comic-Con in order to promote their new product line. These comic books are often provided at very low costs or for free in order to get people familiar with the characters. Additionally, the company’s online presence can also provide a substantial amount of content distribution free of charge in order to get people interested in the characters, the comic book universe is being created, and its staff writers. Almost all comic book publishing companies will hire a search engine optimization firm that will concurrently post to social media among groups that having extensive interest in comic books. While this may contribute to a higher upfront and ongoing marketing expense for the business, it is imperative that at least 20% of all revenues are allocated towards the initial marketing push.

The people that love comic books love them for life. There is going to always be a strong and substantial audience for these products. The advent of the Internet now allows many comic book publishers that would not otherwise be able to reach a large audience to have worldwide access immediately upon publication. As such, for a highly talented writer, group or writers, or group of comic book artist – the opportunities for establishing a highly lucrative comic book publishing company are substantial. People are always going to demand this type of entertainment, and individuals who purchase these products consider it as part of one of their life’s necessities.