Concert and Event Promoter Business Plan and SWOT Analysis

Concert and Event Promoter Business Plan, Marketing Plan, How To Guide, and Funding Directory

The Concert and Event Promoter Business Plan and Business Development toolkit features 18 different documents that you can use for capital raising or general business planning purposes. Our product line also features comprehensive information regarding to how to start a Concert and Event Promoter business. All business planning packages come with easy-to-use instructions so that you can reduce the time needed to create a professional business plan and presentation.

Your Business Planning Package will be immediately emailed to you after you make your purchase.

Product Specifications (please see images below):

  • Bank/Investor Ready
  • Complete Industry Research for the Industry
  • 3 Year Excel Financial Model
  • Business Plan (26 to 30 pages)
  • Marketing Plan (24 to 28 pages)
  • 425+ Page Funding Directory
  • PowerPoint Presentation
  • Loan Amortization and ROI Tools
  • Three SWOT Analysis Templates
  • How to Start a Business Guide
  • Easy to Use Instructions
  • All Documents Delivered in Word, Excel, and PowerPoint Format
  • Meets SBA Requirements

Concert promoters operate within a very exciting industry given that they are able to work with a number of musical acts as well as artists that are looking to perform in a live venue. Concert promoters, once established, are generally very profitable businesses given that they are able to receive a portion of the sale from each ticket. Additionally, many concert promoters generate significant incomes based on the fact that they are able to provide outsourced marketing for a number of musical groups and other artists that fly by performing in a live environment.

A concert promoter business plan should have a three-year profit and loss statement, cash analysis, balance sheet, breakeven analysis, business research page, and a very well-developed marketing plan that will be used in conjunction with both obtaining clients will consist of musical artists and groups as well as how to market specific events to the general public.

Even more important than the business plan is the marketing plan. As stated earlier, concert and event promoters you have a very well-developed marketing plan so that they can properly obtain service contracts for promoting individual music and artistic acts. Additionally, a second marketing plan needs to be developed so that the business can effectively market any specific promotion to the general public. This usually consists of using radio advertisements, social media, online advertisements, and guerrilla style marketing that will allow individuals have a specific interest in a specific genre of music to find out about the specific event promotion. Approximately 35% to 50% of a concert promoters underlying expenses revolve around marketing costs.

Once the marketing plan and business plan has been developed, a concert and event promoter SWOT analysis should also be conducted so that an understanding of the strengths, weaknesses, opportunities, and threats can be properly assessed to ensure that the business is going to be economically viable. As it relates to strengths, these businesses are generally able to remain profitable in most economic climates given that attending a concert or event is considered to be a low-cost form of entertainment. For weaknesses, much like any other entertainment businesses there is a substantial amount of competition among companies that want to acquire someone’s entertainment dollar. Concert events compete with movies and sporting events as it relates to obtaining an audience. For opportunities, one of the ways that concert and event promoters expand their operations is by developing ongoing service relationships with musical artist and artistic groups that need specific marketing as it relates to their host events. For threats, one of the common threats faced by these businesses is that many artists look to stream concerts online and as such they do not have nearly the same attendance that they did for certain genres 10 years ago. However, given this is a low-cost form of entertainment there really are no ongoing flats outside of a potential economic recession and competitive issues that need to be dealt with on an ongoing basis.