Crepe Restaurant Business Plan and SWOT Analysis

Crepe Restaurant Business Plan, Marketing Plan, How To Guide, and Funding Directory

The Crepe Restaurant Business Plan and Business Development toolkit features 18 different documents that you can use for capital raising or general business planning purposes. Our product line also features comprehensive information regarding to how to start a Crepe Restaurant business. All business planning packages come with easy-to-use instructions so that you can reduce the time needed to create a professional business plan and presentation.

Your Business Planning Package will be immediately emailed to you after you make your purchase.

Product Specifications (please see images below):

  • Bank/Investor Ready
  • Complete Industry Research for the Industry
  • 3 Year Excel Financial Model
  • Business Plan (26 to 30 pages)
  • Marketing Plan (24 to 28 pages)
  • 425+ Page Funding Directory
  • PowerPoint Presentation
  • Loan Amortization and ROI Tools
  • Three SWOT Analysis Templates
  • How to Start a Business Guide
  • Easy to Use Instructions
  • All Documents Delivered in Word, Excel, and PowerPoint Format
  • Meets SBA Requirements

Crepes have become a very popular French cuisine within the United States. These businesses are able to thrive when they operate in both a breakfast and lunch capacity. The underlying food costs relating to owning and operating a crepe restaurant typically lower than other eateries. This is primarily due to the fact that there are usually only a handful of ingredients that are used in preparing traditionally styled crepes. The startup costs associated with this type of eatery are very low. There is really no need for a full-service kitchen and the device that makes a crêpe is very small. As such, a crepe restaurant can be started for as little as $15,000 and can have stark cost going as high as $100,000 depending on location. Crepes have become extremely popular in malls, mall kiosks, and in any small-town or large city. The popularity has grown substantially over the past 20 years and will continue to do so as more people are become familiar with this type of traditional French food offering. The gross margins generated from a the sale of crepes is usually around 65% to 85% depending on the number of fillings that are placed within the correct. These gross margins are generally on par with that of similar restaurants. One of the nice things about owning and operating a crepe restaurant is that the pricing points for this type of cuisine are very low. As such, even during times of economic recession – this type of cuisine is easily afforded by the general public.

Provided that the owner is willing to make a 20% capital injection into the business most financial institutions will provide a loan or a line of credit for the remaining capital needed to develop this type of eatery. Of course, a crepe restaurant business plan is going to be required and it is going to need to have a number of elements within the document that allows the lender to make an appropriate decision. Most importantly, a three-year profit and loss statement, cash flow analysis, balance sheet, breakeven analysis, and business ratios page should be developed and should follow industry-standard guidelines as it relates to a small restaurant. Most importantly, a focus on the low capital intensive nature of this business should be within the document as well. Starting a crepe restaurant is a relatively low form low risk form of restaurant investment. As such, this should be appropriately showcased throughout the business planning document. Beyond the financial information, a full demographic analysis outlining the population size, population density, median household income, median family income, and related information to the market should be included as well. Most importantly, these businesses tend to do very well in highly trafficked areas such as office parks and malls. As such, a analysis of the number of businesses within a specific market and their daily number of employees should be included to determine the number of people that will come in for a quick meal.

A crepe restaurant marketing plan needs to be included as well as part of the overall documentation when developing this type of business. Foremost, most crepe restaurants that operate in balls will benefit substantially from the significant foot traffic that is associated with these types of businesses. Additionally, prior to the onset of operations many crepe restaurant owners will distribute a number of flyers for either free or low-cost crepes for a two month to form of. In order to have people come become familiar with the offerings. Many crepe restaurants have developed a way so that these small food items can be taken away and eating even in a cone capacity. As such, this can be one of the popular ways for this type of business to become well-known within its local market. One of the ways many of these restaurants do very well is by developing a food truck that is also used in conjunction with crepe restaurant operations. This is important as it not only boost the visibility of the business, but also provides a crepe restaurant with a way of generating substantial ancillary revenues by selling crepes on the street by using the food truck in conjunction with catering operations. Many event planners have taken to having crepes served at a large-scale event. Beyond this type of marketing, it is important that the crepe restaurant also maintain an expansive presence on the Internet. This includes having a proprietary website concurrently maintaining profiles on social media platforms. As it relates to the website, a full menu should be showcased along with the hours of operation as well as the pricing points associated with the cuisine. This website should link to the social media pages on FaceBook, Twitter, Instagram, and Google+ so that people can find the information about the business very quickly among a number of different platforms. Most importantly, having profiles on popular food review websites such as,, and other websites should be included as well.

A crepe restaurant SWOT analysis should be produced as well. As it relates to strengths, the sale of crepes generates very high gross margins from each dollar of revenue generated. The startup costs are low, the barriers to entry are low, and these businesses are usually able to become profitable pretty quickly print. For weaknesses, the low barriers to entry to allow a number of other competitors to enter the market pretty quickly. However, in most smaller towns, and cities the number of competitors offering crepes is usually pretty limited. For opportunities, again one of the ways of these businesses can rapidly expand their operations is the development of a low-cost food truck that will boost the visibility and income of the business. Additionally, as with any restaurant business – the development of secondary and tertiary locations will almost always increase revenues and bottom-line income. For threats, given that this is an eatery business there’s really nothing that is going to impact the way that they conduct their operations over the next 10 to 15 years. Wow a minor economic recession could have an impact on top line income, this is unlikely given the low pricing points associated with crepes. In closing, these businesses can be a very strong small business investment as relates to starting eatery. They always are popular and will continue to be so moving forward.