Fashion Consultant Business Plan and SWOT Analysis

Fashion Consultant Business Plan, Marketing Plan, How To Guide, and Funding Directory

The Fashion Consultant Business Plan and Business Development toolkit features 18 different documents that you can use for capital raising or general business planning purposes. Our product line also features comprehensive information regarding to how to start a Fashion Consultant business. All business planning packages come with easy-to-use instructions so that you can reduce the time needed to create a professional business plan and presentation.

Your Business Planning Package will be immediately emailed to you after you make your purchase.

Product Specifications (please see images below):

  • Bank/Investor Ready
  • Complete Industry Research for the Industry
  • 3 Year Excel Financial Model
  • Business Plan (26 to 30 pages)
  • Marketing Plan (24 to 28 pages)
  • 425+ Page Funding Directory
  • PowerPoint Presentation
  • Loan Amortization and ROI Tools
  • Three SWOT Analysis Templates
  • How to Start a Business Guide
  • Easy to Use Instructions
  • All Documents Delivered in Word, Excel, and PowerPoint Format
  • Meets SBA Requirements

The world of fashion is an exciting place where individual designers are able to provide unique pieces of apparel to the general public. Many people are often confused by how do dress and how to develop their own sense of personal style. As such, many people that become fashion consultants are able to work with individuals that have the ability to spend a substantial amount of money on apparel, but do not necessarily know what is the best look for them. Fashion consultants are able to generate very high gross margins from their services as these are considered to be consulting fees. In some cases, a client may provide a fashion consultant with a budget that will allow them to directly go out and purchase close on their behalf. Usually, a fashion consultant – in this capacity – will charge a fee equal to 10% of the total amount allocated for providing fashion consulting and buying advice to their client base. The startup cost associated with the new fashion consulting business are very low. These businesses can be started for as little as $5,000 were as much as $50,000 depending on whether or not a retail or office location will be maintained. The gross margins from revenues typically range anywhere from 90% to 97% depending on whether or not the fashion consultant accepts credit cards as a form of payment.

If a working capital line of credit is needed to start this type of company than a fashion consultant business plan should be developed. This business plan should feature a three year profit and loss statement, cash flow analysis, balance sheet, breakeven analysis, and business ratios page. The business plan should also feature a substantial demographic analysis that outlines the types of client that will be retained by the business. This includes taking a look at annual household income, amount of money spent on apparel each year, approximate net worth, and how far away from the company’s location the clients will be located at maximum. A competitive analysis is not typically needed for this type of business given that this is very much a personal service business, and it is usually the reputation of the fashion consultant that allows the business to maintain a competitive advantage.

A fashion consultant SWOT analysis should be developed as well in conjunction with a business plan and marketing plan. As it  relates to strengths, fashion consultants are able to generate high-margin revenues from providing comprehensive fashion and style advice to their client base. The barriers to entry are very low.

For weaknesses, these businesses need to target very wealthy clients are able to afford to have a fashion consultant. As such, the market for these services is somewhat limited.

For opportunities, these businesses can expand by simply hiring additional fashion consultants that can render a greater degree of services the general public. The business can also establish offices in major metropolitan areas in order to further market their services.

As it relates to threats, the biggest issue faced by these businesses is the potential for an economic recession. In these instances, even wealthy consumers may begin to slow down their spending and cut out unnecessary expenses like fashion consulting advice.

A fashion consultant marketing plan also needs to be developed in order to target wealthier clients that are in need of these services. Foremost, it is very important that these businesses maintain an expansive online presence coupled with a substantial presence on social media platforms like FaceBook, Twitter, Instagram, and LinkedIn. Of special importance to marketing a fashion consulting business is social media platforms like FaceBook and Instagram given that people want to see images of clients have been styled by the business in the past. Many fashion consultancy to have a number of followers on their social media pages in order to create a great deal of visibility while improving and expanding reputation of the business on a nationwide basis.

The company’s website should be mobile friendly and have a substantial amount of information regarding the individual biographies of staff consultants, pricing, contact information, and other information that is relevant to providing fashion advice. Many fashion consultant to mistreat their website like a blog given that they will frequently publish articles and other content that allows people interested in fashion to become followers of the fashion consultant. While this is very time-consuming and can be expensive, the results can be substantial given that a very strong reputation needs to be developed in order to influence other people’s apparel purchases.

Fashion consulting is a very niche and very cottage industry within the United States. For an individual has extensive experience in the field of fashion and apparel these can be highly lucrative businesses provided that the owner has the reputation to secure ongoing clients on a regular basis. The low operating costs associated with these businesses typically allows them to operate profitably and with a positive cash flow at all times, although – again – the revenues can decline during recession.