Frozen Yogurt Shop Business Plan and SWOT Analysis

Frozen Yogurt Shop Business Plan, Marketing Plan, How To Guide, and Funding Directory

The Frozen Yogurt Shop Business Plan and Business Development toolkit features 18 different documents that you can use for capital raising or general business planning purposes. Our product line also features comprehensive information regarding to how to start a Frozen Yogurt Shop business. All business planning packages come with easy-to-use instructions so that you can reduce the time needed to create a professional business plan and presentation.

Your Business Planning Package will be immediately emailed to you after you make your purchase.

Product Specifications (please see images below):

  • Bank/Investor Ready
  • Complete Industry Research for the Industry
  • 3 Year Excel Financial Model
  • Business Plan (26 to 30 pages)
  • Marketing Plan (24 to 28 pages)
  • 425+ Page Funding Directory
  • PowerPoint Presentation
  • Loan Amortization and ROI Tools
  • Three SWOT Analysis Templates
  • How to Start a Business Guide
  • Easy to Use Instructions
  • All Documents Delivered in Word, Excel, and PowerPoint Format
  • Meets SBA Requirements

Frozen yogurt shops are typically able to remain profitable and cash flow positive in any economic climate given the relatively low pricing point of the products offered. These businesses tend to be seasonal especially in northern climates. In southern markets as well as through states like California and the southwestern United States – frozen yogurt shops are able to generate substantial revenues on a year-round basis. The startup costs associated with a new frozen yogurt shop are relatively low. These companies can typically be founded for anywhere from $50,000 to $125,000 depending how much money is needed to build out the location. The machines that are used in conjunction with serving frozen yogurt are relatively low. The gross margins from sales typically is around 75%. These businesses also generate significant income from the sale of beverages.

Given the economic stability of these businesses, high gross margins, and ongoing demand – almost all financial institutions will provide a business loan or line of credit in order to get operations off the ground. Of course, a frozen yogurt shop business plan will be required. This business plan should feature a three year profit loss statement, cash analysis, balance sheet, breakeven analysis, and business ratios page. As it relates to industry research, within the fast service food industry which includes the sale of nonalcoholic items there are more than 190,000 businesses that operate within this market. Each year these businesses generate about $42 billion revenue and provide jobs for about 600,000 people.

It is important within the business plan to develop an expensive demographic profile that showcases the people that will freak with the location. This includes taking a look at annual median household income, population size, population density, and the effective target market radius of the frozen yogurt shop. As frozen yogurt is in demand among all people, these demographics can be somewhat broad. Most lenders and financial institutions are also going to want to see an expansive competitive analysis so that they can be assured that the company is not launching its operations in a saturated market. This includes discussing the ways that the frozen yogurt shop will differentiate itself from other competitors within the market including traditional ice cream shop that also sell frozen yogurt.

A frozen yogurt shop marketing plan also needs to be developed in conjunction with the business plan and the SWOT analysis. The marketing plan should focus substantially on developing a large-scale grand opening campaign that will ensure that the business can be very quickly found at the onset of operations. This includes distributing flyers, mailers, and discount coupons that will allow people to try the frozen yogurt shop at minimal or no cost.

A presence on the Internet is imperative for a frozen yogurt shop given that many people now find local businesses online. This includes having a mobile friendly website that may or may not feature e-commerce functionality for pickup orders. It is very common that was frozen yogurt shops offer pints and quarts that can be taken away by the customer. This website to showcase images of the shop, the flavors available, hours of operation, and pricing information. Special information about large-scale orders can also be included on the platform. Many frozen yogurt shops will also maintain profiles on popular social media platforms like FaceBook and Instagram in order to showcase special deals and images of their facilities. These platforms allow third parties to provide reviews of the frozen yogurt shop, which is beneficial over the long run. Having a number of strong reviews will create a greater degree of visibility as well as trust with potential customers.

A frozen yogurt shop SWOT analysis is usually created as well. As it relates to strengths, these businesses do not have very many startup risks given the low barriers to entry, low start up costs, and high gross margins generated from sales. In warmer climates, these businesses are able to generate substantial profits each month.

For weaknesses, inventory spoilage can always be an issue for these types of businesses especially because these are dairy based products. Additionally, depending on the location – the rental expense may be very high.

For opportunities, one of the ways that frozen yogurt shops expand is simply to establish additional locations outside of the initial target market radius. Additionally, these businesses may provide their inventories and pints and quarts on a standing order basis with area restaurants, hotels, and other hospitality businesses. The frozen yogurt shop may also by existing businesses that are in operation and then rebrand them using the company’s name.

For threats, there’s really nothing major that is going to impact the way that a frozen yogurt shop conducts business. These businesses have been around for decades, and they are very popular especially in warmer climates and during summer months in colder climates. For an experienced food service entrepreneur these businesses can be lucrative given the high gross margins generated from ongoing frozen yogurt sales. These businesses can also readily expand once they have established their initial brand name.