Haunted House Business Plan and SWOT Analysis

Haunted House Business Plan, Marketing Plan, How To Guide, and Funding Directory

The Haunted House Business Plan and Business Development toolkit features 18 different documents that you can use for capital raising or general business planning purposes. Our product line also features comprehensive information regarding to how to start a Haunted House business. All business planning packages come with easy-to-use instructions so that you can reduce the time needed to create a professional business plan and presentation.

Your Business Planning Package will be immediately emailed to you after you make your purchase.

Product Specifications (please see images below):

  • Bank/Investor Ready
  • Complete Industry Research for the Industry
  • 3 Year Excel Financial Model
  • Business Plan (26 to 30 pages)
  • Marketing Plan (24 to 28 pages)
  • 425+ Page Funding Directory
  • PowerPoint Presentation
  • Loan Amortization and ROI Tools
  • Three SWOT Analysis Templates
  • How to Start a Business Guide
  • Easy to Use Instructions
  • All Documents Delivered in Word, Excel, and PowerPoint Format
  • Meets SBA Requirements

Haunted house businesses are very popular during September and October. These are highly seasonal businesses and although they can be very lucrative – but they need to make all their money within the span of about 45 days. It should be immediately noted that many haunted houses are typically built on existing farm infrastructures. There are some companies that do operate haunted houses as a standalone facility but are only operation for a short period of time. It should also be noted that many haunted houses are developed with capital that is provided by a private investor or from the owner. The primary reason why many haunted houses or not you will be financed through traditional bank loans is that they operate for such a short period of time that makes the revenues of the business unable to support an ongoing debt obligation for years on end. However, there may be some exceptions to this if the facility is going to be part of an overall farm that is in your round operation.

Generally, haunted houses have a varying startup cost depending on the size and complexity but an average of around $50,000 can be expected to start this type of business. The gross margins generated are very high in typically have a range of 90% to 95% depending on what is considered part of the cost of goods sold as well as whether or not the business takes credit cards.

A haunted house SWOT analysis is generally developed as well in order to determine the strengths, weaknesses, opportunities, and threats that are normally faced by these businesses. As Alisa strengths, these businesses tend to generate tens of thousands if not hundreds of thousands of dollars in a very short period of time during the months of September and October. The barriers to entry are almost nonexistent, and these businesses are very much in demand among people that enjoy Halloween.

For weaknesses, haunted houses only operate for very short period of time and they must become profitable very quickly in order to create a return on investment for its owners. The operating expenses can also be very high depending on what types of machines are operated within the facility and how much staff is going to be required to work at the haunted house. There are also issues with insurance liabilities given the fact that some people may be injured on site.

For opportunities, outside of the maintaining a number of haunted house facilities there’s really nothing that can be done in order to boost the revenues of the business on an ongoing basis. Given the highly unique nature of these businesses that given that they operate on a very short-term basis – the best way to improve visibility and increase revenues is through expanded marketing efforts.

For threats, there is nothing known at this time that would impact the way the haunted house conducts business. Giving the low pricing point, even an economic recession does not really pose a major issue for most haunted house businesses.

Although most of these businesses are financed with private investor funds or from the owner themselves, a haunted house business plan should also be developed. This business plan should feature a three year profit and loss statement, cash analysis, balance sheet, breakeven analysis, and business ratios page. Specialty event businesses, like haunted houses, generate about $3 billion a year of revenue. At any given time, especially in the September and October, there are approximately 10,000 haunted house businesses in operation.

The most important part of the business planning process for these types of businesses is the development of the haunted house marketing plan. Expansive signage coupled with the use of a broad-based marketing campaign that includes distribution of mailers should be included as part of the overall marketing strategy. Many individuals will also play signs throughout their local area in order to drive traffic to the location. It is imperative that the owner-operator also maintain an expansive presence on social media platforms including FaceBook, Instagram, Twitter, Google+, and related platforms in order to make people aware of the haunted house and its hours of operation. Additionally, as people experience a haunted house they will showcase their experience on social media to their friends and family. This can be a very important source of additional revenue for the company given the fact that people often go to things what they had been referred to by friends.

Many haunted houses also maintain a standalone website that showcases the hours of operation, ages of suitability, cost of admission, and how to reach the location. Many entrepreneurs will leave this website out on a year-round basis so that people will become familiar with the brand name and want to return each year. This can assist in creating repeat business year after year which can provide stable and predictable revenues for the company.

People love Halloween as well as haunted houses and these businesses are always going to be popular among residents of any given town or city. The low startup costs associated with the large amount of revenue that is generated in a short period of time makes attractive businesses for farmers or other individuals that have a lot of property and want to capitalize on it. There’s really nothing about this industry that is going to change moving forward although many new technological advances and make haunted houses more exciting for people these days.