Horse Farm Business Plan and SWOT Analysis

Horse Farm Business Plan, Marketing Plan, How To Guide, and Funding Directory

The Horse Farm Business Plan and Business Development toolkit features 18 different documents that you can use for capital raising or general business planning purposes. Our product line also features comprehensive information regarding to how to start a Horse Farm business. All business planning packages come with easy-to-use instructions so that you can reduce the time needed to create a professional business plan and presentation.

Your Business Planning Package will be immediately emailed to you after you make your purchase.

Product Specifications (please see images below):

  • Bank/Investor Ready
  • Complete Industry Research for the Industry
  • 3 Year Excel Financial Model
  • Business Plan (26 to 30 pages)
  • Marketing Plan (24 to 28 pages)
  • 425+ Page Funding Directory
  • PowerPoint Presentation
  • Loan Amortization and ROI Tools
  • Three SWOT Analysis Templates
  • How to Start a Business Guide
  • Easy to Use Instructions
  • All Documents Delivered in Word, Excel, and PowerPoint Format
  • Meets SBA Requirements

Equestrian sports have been popular for several millennia. Among people that frequently purchase horses, they often turn to horse farms for their equestrian needs. One of the interesting things that house forms is that they specifically cater heavily to an upper income and wealthier audience. As such, despite negative changes in the economy most horse farms are able to remain profitable and cash flow positive. This is due to a few facts. First, many horse farms often act in a breeding capacity where they provide wealthier people with an expansive amount of courses that are used for sport and for racing. These breeding programs can often generate millions of dollars for a horse farm. Two, most horse farms receive highly recurring streams of revenue from boarding and stabling horses on behalf of third-party owners. It is very uncommon that the owner of the horse maintains their own stable facilities on their property. This type of boarding is usually reserved only for extremely wealthy people. Third, many horse farms are able to provide horse riding lessons to the general public. Although this is somewhat expensive, the ability to have a child learn how to ride a horse or an adult that matter is a relatively low-cost form of entertainment and sport. As such, the a horse farm can cater to the needs both of wealthy individuals as well as families don’t want to simply have their child enjoy the experience of horseback riding. The ways in which a horse farm can monetize their property is substantial.

The gross margins from sales of courses typically is around 50% while boarding, stabling, and horse riding lessons typically generates gross margins in the 90% range. The startup cost associated with the new horse farm are very high in typically run anywhere from $500,000 all the way to tens of millions of dollars depending on the size and scale of the facility. However, the median starting price for most new horse farms is around $2 million.

Given the large amount of inventory, tangible furniture, fixtures, and equipment as well as a large amount of real estate – many lenders as well as private investors are willing to provide the necessary capital in order to start a horse farm. Of course, a horse farm business plan is going to be required. This business plan should feature a three-year profit and loss statement, cash analysis, balance sheet, breakeven analysis, and business ratios page. As it relates to industry research, there are approximately 3,000 companies that own and operate horse farm facilities. Each year these businesses aggregate we generate in excess of $3 billion in revenue.

A demographic analysis showcasing the types of buyers for horses should be included in the business plan as well. This includes taking a look at population size, population density, how far people will come they were to purchase a horse, and their budget for purchasing and equestrian animal. A separate demographic analysis should be produced among individuals that are targeted for horse riding lessons. Many entrepreneurs were also will also develop a competitive analysis in order to ensure that they can have a differentiating factor among other horse farms. The primary way in which most horse farms differentiate themselves from other businesses is that they maintain a highly thoroughbred inventory of equestrian animals.

A horse farm SWOT analysis is typically produced as well. This document outlines the strengths, opportunities, weaknesses, and threats their face by these businesses on an ongoing basis. As it relates to strengths, horse farms have a tremendous access the capital given their large tangible asset base and real estate. The gross margins from horse sales are high as well as from service-based revenues. These businesses do have some issues during economic recessions, but they are usually able to remain profitable and cash flow positive at all times.

For weaknesses, horse farms do have very high operating expenses. Caring for these animals as well as maintaining an expansive facility is an expensive undertaking. Additionally, there are always risks relating to illness that could destroy the company’s inventory.

The opportunities for horse farm are nearly limitless. Once a ongoing relationship is developed with a number of buyers then these businesses are able to generate highly predictable streams of revenue on a yearly basis. Additionally, once the is reaches its maximum capacity at its initial facility – many entrepreneurs will take to acquiring additional parcels of land in order to expand the operations of the business.

Outside of a major economic recession that could drastically depress the demand for equestrian animals, there’s really no other threats faced by these businesses.

A horse farm marketing plan should also be developed in order to ensure that people can very quickly find the business. Foremost, mostly people starting horse farms have already had extensive experience in the industry and have maintained establish contacts among buyers, other farms, and other companies that are engaged in horse farming and raising. It is imperative that the entrepreneur is able to call these contacts in the onset of operations in order to generate sales. Also, almost all horse farms maintain an expansive online presence to showcase the inventories available, horse riding services available, an overview of the facility, and the biographies of key staff members. This website can be listed among all major search engines.

A presence on social media platforms like FaceBook, Twitter, and Instagram is also very important for horse farm given that people that are searching for horses for sale as well is horse riding lessons will frequently use social media in order to get recommendations from friends, family, and colleagues. A presence on the Internet especially on popular social media platforms can greatly boost the visibility of the business within the local market as well as on a national level. It is also very good way to keep in touch with people interested in equestrian sports.

Horse farms will continue to be one of the common types of farming businesses within the United States. Given the very large tangible asset base, highly predictable streams of revenue, and very high barriers to entry – these businesses can be highly profitable for a qualified entrepreneur that has extensive experience in the field of equestrian sports.