Identity Theft Protection Service Business Plan and SWOT Analysis

Identity Theft Protection Service Business Plan, Marketing Plan, How To Guide, and Funding Directory

The Identity Theft Protection Service Business Plan and Business Development toolkit features 18 different documents that you can use for capital raising or general business planning purposes. Our product line also features comprehensive information regarding to how to start an Identity Theft Protection Service business. All business planning packages come with easy-to-use instructions so that you can reduce the time needed to create a professional business plan and presentation.

Your Business Planning Package will be immediately emailed to you after you make your purchase.

Product Specifications (please see images below):

  • Bank/Investor Ready
  • Complete Industry Research for the Industry
  • 3 Year Excel Financial Model
  • Business Plan (26 to 30 pages)
  • Marketing Plan (24 to 28 pages)
  • 425+ Page Funding Directory
  • PowerPoint Presentation
  • Loan Amortization and ROI Tools
  • Three SWOT Analysis Templates
  • How to Start a Business Guide
  • Easy to Use Instructions
  • All Documents Delivered in Word, Excel, and PowerPoint Format
  • Meets SBA Requirements

Identity theft has become a pervasive issue within the United States and on a worldwide basis. This is been compounded by the fact that there have been many intrusions into large corporations hold extensive databases of consumer information. As such, the demand for identity theft protection services has ballooned over the past five years. This trend is expected to continue in perpetuity as more and more people have their personal information stored with companies and social media platforms. One of the best things about operating and identity theft protection service is that they generate highly recurring streams of revenue on a monthly basis for the services. Typically, most identity theft services charge a fee of $10-$40 per month in order to protect a customer’s identity. Usually, this is done through the ongoing monitoring of a customers credit profile coupled with social media platforms. Some services also include search engine monitoring to see if pertinent information appears on any website. The startup costs associated with a new identity theft service are considered to be moderately low once the appropriate licensure is in place. Typically, these businesses can be started for as low as $50,000 all the way up to $1 million depending on the initial scope and scale of the company’s marketing campaign. A highly expansive marketing and advertising campaign that reaches a large number of people is a required in order to ensure that this business can reach profitability. Most identity theft services now operate almost solely in an online-based capacity. Given the highly recurring streams of revenue generated, most private investors are willing to put up a significant amount of money as it relates to the development of the services. The high gross margins and recurring streams of revenue make this a very attractive small business investment.

As with all capital raising activities or business launching operations, and identity theft protection service business plan is going to be required. As is standard in all of these documents a three-year profit and loss statement, cash flow analysis, balance sheet, breakeven analysis, and business ratios page should be developed along the lines of industry standards for identity theft protection services and credit repair services. It is important to include in the business plan the procedures and protocols that will be used in the event that a customer does have their identity stolen. Many of these companies operate in conjunction with credit repair companies in order to ensure that the customer can have their credit and personal customer profiles restored to their previous condition. Beyond the financial information and procedures and protocols – an expansive demographic analysis should be developed to properly showcase exactly what type of individuals will be targeted for the services. The demographic analysis should include information relating to median household income, median family income, net worth, metropolitan area where they reside, and other pertinent information about individuals who will use the service. While all people have a credit profile, the demand for these services is typically among middle to upper middle income earning people that have a moderate amount of assets and are concerned that the credit could be impacted by a theft of their identity. Within the business plan, a special focus should be paid to how the identity theft service will work with credit repair services now only to have service rendered on behalf of customers but also for referral relationships. Many credit repair services do not maintain platforms for credit monitoring or identity theft monitoring – and as such, this can be one of the quickest ways to just begin generating revenue for this type of business. There are many services that allow third-party credit repair companies to enroll their clients directly with an identity theft protection service.

The identity theft protection service marketing plan should focus substantially on online marketing operations. Almost all smaller businesses in this market use online marketing channels in order to develop their customer base. As such, and expansive online website needs to be developed that will properly showcase the services, the pricing, contact information, and information about what to do in the in the event of identity theft. A presence on social media is also imperative for these businesses as many people will turn to social media if their identity has been stolen. As such, many of these businesses maintain expansive profiles on FaceBook, Google+, Twitter, and related social media platforms such as Reddit in order to boost their branding visibility. These online platforms will also in also allow for individual reviews to be placed about how a specific service help them with their identity theft issues. As such, once a strong reputation is developed the return on investment for maintaining an expansive social media presence can be significant.

An identity theft protection service SWOT analysis should be produced as well. As it relates the strengths, these companies are able to generate highly recurring streams of revenue from their services on a monthly basis. Additionally, people in the continue to use the services in perpetuity. For weaknesses – there are a number of competitors within this market already and they are primarily the major credit bureaus. However, many people have started to turn toward smaller credit repair services and identity theft protection services in order to ensure their credit profiles and personal information is closely monitored online. For opportunities, many of these businesses will integrate ancillary services such as credit repair and credit monitoring as part of the ensuring the protection of an individual credit profile. For threats, one of the biggest threats faced by these businesses is actually being hacked themselves. Given that a substantial amount of secure information is stored on an identity theft protection services computers – they are subject to intrusion by third-party hackers. As such, it is imperative that any of these businesses maintain a strict protocol for ensuring information technology safety and security at all times.