Laser Tag Facility Business Plan and SWOT Analysis

Laser Tag Facility Business Plan, Marketing Plan, How To Guide, and Funding Directory

The Laser Tag Facility Business Plan and Business Development toolkit features 18 different documents that you can use for capital raising or general business planning purposes. Our product line also features comprehensive information regarding to how to start a Laser Tag Facility business. All business planning packages come with easy-to-use instructions so that you can reduce the time needed to create a professional business plan and presentation.

Your Business Planning Package will be immediately emailed to you after you make your purchase.

Product Specifications (please see images below):

  • Bank/Investor Ready
  • Complete Industry Research for the Industry
  • 3 Year Excel Financial Model
  • Business Plan (26 to 30 pages)
  • Marketing Plan (24 to 28 pages)
  • 425+ Page Funding Directory
  • PowerPoint Presentation
  • Loan Amortization and ROI Tools
  • Three SWOT Analysis Templates
  • How to Start a Business Guide
  • Easy to Use Instructions
  • All Documents Delivered in Word, Excel, and PowerPoint Format
  • Meets SBA Requirements

Laser tag facilities are fun businesses to own and operate given that they provide adults and children in a place where they can have outstanding interactive experience. These businesses are extremely popular for children’s birthdays as well as for adult events. This is one of the few businesses where adults and children can interact seamlessly and both will have an equally good time. The startup cost associated with the development of a new laser tag facility are considered to be moderate. Usually, the capital investment required is roughly $250,000 to $400,000 depending on the type of space being used. Most laser tag facilities operate from a warehouse type facility so that large courses can be provided to the customer base. The gross margins generated from revenues are significant and usually range anywhere from 80% to 95% depending on whether or not credit cards are accepted at the facility.

One of the nice things about these businesses is well is that they are able to generate substantial revenues from birthday event hosting, corporate event hosting, as well as other types of large-scale parties. This is one of the best ways to also market the business given that the more people that come to the facility the more likely they are to come back to enjoy laser tag on their own. This is one of the few industries that has remained economically stable as it relates to ongoing entertainment. Despite the fact that many people now fine entertainment through their smart phone, and video games – laser tag facilities have been able to remain popular among the general public. This trend is not expected to decline any time in the near future.

Given their economically secure nature, large tangible asset base, and continuing demand among the general public – most financial institutions and private investors are willing to put up a significant amount of capital in order to get a laser tag facility off the ground. Usually, a financial institution is willing to put up about 80% of the necessary capital while the owner will be required to put up 20% via an equity injection. This equity is primarily used for the working capital operations of the business. Of course, a laser tag facility business plan is going to be required. This business plan should feature a three year profit and loss statement, cash flow analysis, balance sheet, breakeven analysis, and business ratios page features information regarding industry-standard figures for the retail entertainment center industry.

A substantial demographic analysis needs to be developed as well with a specific focus on the percentage of people under the age of 18, median household income, median family income, percentage of adults to participate in laser tag games, and the number of competitors within the market. In most smaller markets there are usually only a handful of competitors – if any – to provide an expansive laser tag facility experience to the general public. In major metropolitan areas are also usually a limited number of other companies that render these services as well.

Within the business plan there should be a discussion regarding how the business will market its service cities and parties to the general public. Frequently, many laser tag facility entrepreneurs will engage in a broad-based marketing campaign that includes working with event planners and corporate HR departments in order to ensure that large parties can be held at the facility from the onset of operations. This should be discussed not only from the business plan but also with any marketing documentation as well.

A laser tag facility marketing plan needs to be expansive and encompass both an online marketing component as well as the print advertising aspect. As it relates to online marketing, the laser tag facility is going to need to have an expansive proprietary website that showcases the facility, pricing, event hosting, hours of operation, and contact information. Most laser tag facilities have long hours given that many people participate in these games during evening hours. On the website, there should be a substantial amount of interactive content, especially video, that showcases the facility and people playing laser tag. Many entrepreneurs within this industry will frequently upload these videos to popular websites such as YouTube in order to have a number of people see the location from these popular platforms.

Beyond expansive online website, a huge presence on social media should be developed as well. This includes maintaining pages on FaceBook, Twitter, Instagram, LinkedIn, as well as Google+. Frequently, most laser tag facility owners will distribute specialized deals and discounts through social media channels. Once the company has developed an expansive number of followers the return on investment for having developed a profile can be significant given that thousands of people can be easily reached with the push of a button. It is imperative that the owner operator either develop and maintain these pages on their own or higher research social media consultant to maintain them on to have the business. Hiring an advertising or marketing firm that specializes in social media is expensive, the return on investment as it relates to marketing capital can be huge. There’s really no alternative to not having a large presence among major social media platforms.

Beyond online marketing channels, discounts and flyers should be sent to individuals and families within a 15 mile radius of the company’s location. Most laser tag facilities have a target market radius of about 15 to 20 miles given their highly specialized nature. People are generally willing to travel a significant distance in order to participate in this type of activity.

A laser tag facility SWOT analysis focuses on the strengths, weaknesses, opportunities, and threats that are normally faced by these types of companies. As it relates to strengths, these businesses are relatively immune from negative changes in the economy given the low pricing point and strong demand for a low-cost form of entertainment. The barriers to entry are considered to be moderate and the capital costs relating to starting this type of business considered to be moderate as well. For weaknesses, the underlying expenses are extremely high and there is the need for a substantial liability insurance policy in order to ensure that if an injury occurs on-site business will not be destroyed. These liability insurance policies can be very expensive. For opportunities, beyond developing additional laser tag facility locations – the owner operator can seek to develop continued and ongoing relationships with corporate event planners that will host teambuilding exercises and related events at the facility. For threats, there’s really nothing that will impact the way that these companies do business moving forward.

However, technology changes at a rapid rate and may become other activities that are available and are similar to laser tag provide a more interactive experience. As such, the owner needs to be aware of any new technologies that have been developed and may be integrated into the laser tag facility in order to provide customers with a much more comprehensive and in-depth playing experience.