LASIK Surgery Center Business Plan and SWOT Analysis

LASIK Surgery Center Business Plan, Marketing Plan, How To Guide, and Funding Directory

The LASIK Surgery Center Business Plan and Business Development toolkit features 18 different documents that you can use for capital raising or general business planning purposes. Our product line also features comprehensive information regarding to how to start a LASIK Surgery Center business. All business planning packages come with easy-to-use instructions so that you can reduce the time needed to create a professional business plan and presentation.

Your Business Planning Package will be immediately emailed to you after you make your purchase.

Product Specifications (please see images below):

  • Bank/Investor Ready
  • Complete Industry Research for the Industry
  • 3 Year Excel Financial Model
  • Business Plan (26 to 30 pages)
  • Marketing Plan (24 to 28 pages)
  • 425+ Page Funding Directory
  • PowerPoint Presentation
  • Loan Amortization and ROI Tools
  • Three SWOT Analysis Templates
  • How to Start a Business Guide
  • Easy to Use Instructions
  • All Documents Delivered in Word, Excel, and PowerPoint Format
  • Meets SBA Requirements

LASIK surgery has become a popular way for people to have mild vision disorders to rid themselves of having to wear glasses and contact lenses on a daily basis. The advent of this procedure has been considered to be revolutionary, and now a number of ophthalmologists are able to provide this service to their patients not only within their practices but also through dedicated LASIK surgery centers. These businesses do have very high startup costs and typically the amount of money necessary to launch this type of operation is about $1 million-$2 million. One of the best things are operating a LASIK surgery center is that almost all financial institutions are willing to provide nearly 100% of the capital necessary in order to start this type of business. Although this is an elective procedure that is not often covered by most insurances, the man among the general public for this type of procedure is substantial. The technology continues to improve on a yearly basis. This business has extremely high barriers to entry given the fact that a licensed physician who is an ophthalmologist must be the owner of the business or at least a general partner. There only a handful of ophthalmologists within the United States, and as such – these businesses enjoy not only high barriers to entry but usually only a modest amount of competition in most markets. The gross margins generated from revenues typically is around 90% depending on what is considered part of the overall cost of goods sold.

As these businesses are typically financed with bank capital, a LASIK surgery center business plan is going to be required. This business plan should feature a three year profit and loss statement, cash flow analysis, balance sheet, breakeven analysis, and business ratios page. A demographic profile specific for a LASIK surgery center should also be included although this can be done somewhat on a broad basis given the fact that many people have vision disorders and are qualified candidates for this type of procedure. A competitive analysis is typically also included within the business plan in short in order to ensure that the LASIK surgery center is not launching operations in an overly saturated market.

A LASIK surgery center SWOT analysis is typically produced as well. This document focuses on the strengths, weaknesses, opportunities, and threats faced by these types of companies. As relates to strengths, these businesses are always in demand among the general public. They enjoy very high barriers to entry and are generally considered to be economically secure even though this is considered to be elective procedure. The gross margins generated are extremely high and the fees are substantial enough to cover all underlying expenses.

For weaknesses, as this is a medical business that provides a very specialized form of eye surgery, there are always liabilities associated with malpractice or incidences that occur at the facility. As such, a very large malpractice insurance policy is going to be needed by any practitioner. Operating expenses can also be high depending on the number of nurses and staff ophthalmologists that are rendering the services to the general public.

For opportunities, these businesses can expand by simply increasing their marketing campaigns, acquiring additional equipment, hiring additional ophthalmologist that can render LASIK surgery, and establishing new locations outside of the initial target market.

For threats, a prolonged and severe economic recession can impact a LASIK surgery center given the fact that these procedures are typically paid out-of-pocket by the patient. However, given that these are usually considered part of a greater ophthalmology practice – the gross margins generated from other  related medical services typically ameliorates these risks.

A LASIK surgery center marketing plan also needs to be developed in order to ensure that the business can be found very quickly. Many LASIK surgery centers have taken it to using large-scale billboards, radio advertisements, and television advertisements in order to find these types of businesses. The LASIK surgery center can also work with the physicians referral group that will provide regional specific referrals each time a potential patient contact this business. These companies typically are able to generate substantial revenues from marketing services and is also ameliorates many of the risks associated with marketing the services to the general public. A LASIK surgery center should also maintain an expansive website that showcases the services offered, pricing, biographies of staff ophthalmologists, hours of operation, insurances excepted when applicable, and related information. This website listed among all search engines and it should be mobile friendly so the people can find it on their mobile phone and tablets. A presence on social media is also a modest importance to a LASIK surgery center given that referrals from satisfied patients can be acquired through these platforms. Strong reviews can also be placed on these websites in order to create a greater degree of trust as well as expanding the brand-name visibility of the business.

For an ophthalmologist that is well-versed in LASIK surgery, these businesses can be extremely lucrative. It is not uncommon for a physician owner of one of these businesses to generate in excess of $1 million a year in profits from providing the services to the general public. The very high barriers to entry, the fact that the business needs to be operated by a medical doctor, and the substantial amount of equipment allows these businesses to operate with a very strong degree of economic safety and high profit margins.