Lingerie Store Business Plan and SWOT Analysis

Lingerie Store Business Plan, Marketing Plan, How To Guide, and Funding Directory

The Lingerie Store Business Plan and Business Development toolkit features 18 different documents that you can use for capital raising or general business planning purposes. Our product line also features comprehensive information regarding to how to start a Lingerie Store business. All business planning packages come with easy-to-use instructions so that you can reduce the time needed to create a professional business plan and presentation.

Your Business Planning Package will be immediately emailed to you after you make your purchase.

Product Specifications (please see images below):

  • Bank/Investor Ready
  • Complete Industry Research for the Industry
  • 3 Year Excel Financial Model
  • Business Plan (26 to 30 pages)
  • Marketing Plan (24 to 28 pages)
  • 425+ Page Funding Directory
  • PowerPoint Presentation
  • Loan Amortization and ROI Tools
  • Three SWOT Analysis Templates
  • How to Start a Business Guide
  • Easy to Use Instructions
  • All Documents Delivered in Word, Excel, and PowerPoint Format
  • Meets SBA Requirements

Lingerie stores are going to continue to be popular as both men and women want to purchase these types of clothing for their partners, spouses, and other people that they have a romantic relationship with. One of the interesting things about this industry as it relates to lingerie stores is that these businesses have moved substantially online. This is primarily due to the fact that many articles of lingerie are typically purchased with a significant amount of discretion by the buyer. Some people are a little bit timid about making these purchases through retail store. However, many people still want to go to a physical retail location in order to pick out the items that they want.

These businesses operate primarily a specialty retail stores and often feature a number of other items that are specific for adults. The startup cost associated with the new lingerie store can range significantly but usually they cost around $50,000 to $150,000 depending on the location, size of the store, as well as how much inventory will be carried at the onset of operations. The gross margins from sales typically range anywhere from 50% to 80% depending on the specific article of clothing being sold. It is imperative that these businesses maintain an expansive online presence so that sales can be made from outside of the retail location.

A lingerie store business plan should be developed if the entrepreneur is going to be sourcing capital from private investor or financial institution. As it relates to the financial model, these business plans should have a three-year profit and loss statement, cash analysis, balance sheet, breakeven analysis, and business ratios page. The industry research portion of the business plan should indicate that there are approximately 25,000 lingerie stores in operation and each year they generate about $10 billion revenue. The industry employs about 80,000 people. The growth of this industry is expected to remain on par with that of the general economy. In areas where there are a number of these stores in operation, a thorough competitive analysis should be included as part of the overall business plan. Many of these documents should also include a demographic analysis which includes taking a look at population size, operation density, annual household income, annual household net worth, and the percentage of people that frequently purchase these products.

A lingerie store SWOT analysis should be produced as well. As it relates to strengths, lingerie apparel items are frequently purchase during holiday seasons as well as for anniversaries and birthdays. As such, their revenues are relatively immune from negative changes in the economy although they will suffer slightly during a prolonged economic recession. The barriers to entry are low in the gross margins are moderately high.

For weaknesses, there are numerous major brand-name retailers that operate within this market. As such, the owner of a lingerie store must find ways to differentiate their products and services from that of major retailers such as Victoria’s Secret.

As it relates to opportunities, many lingerie store owner owners will frequently develop an expansive online presence so that people can make purchases directly through a website as well as with third-party platforms like Amazon and eBay. In fact, given the power of the Internet many individuals have taken the purchasing these items online rather than through a retail store given the fact that some people feel little uncomfortable making these purchases in front of other people. It is imperative that the lingerie store maintain e-commerce capabilities in order to remain profitable and be able to generate sales anywhere in the world.

There are no known threats at this time that impact the way that a lingerie business conducts or operations. The principal threat faced by these companies are a major economic recession.

A lingerie store marketing plan also needs to be developed. As it relates to retail operations, many of these businesses will seek to acquire a high visibility retail location so that people become aware of the existence of the company and that they can come in and discreetly make their purchases. Outside of maintaining an expensive retail location, a presence on the Internet featuring an e-commerce capable website is absolutely necessary. Many lingerie store owners will hire a search engine optimization firm as well as a pay per click marketing firm in order to ensure that the website can be found quickly. A presence on social media can also be used to showcase in demand products as well as slow to move inventory which will assist the owner and increasing the inventory turnover rate. A social media consultant can be hired to assist the company with having e-commerce capability integrated into their social media platforms on websites such as FaceBook, Twitter, Instagram and related platforms.

Lingerie is a interesting aspect of the overall apparel market, and people are always going to continue to want to purchase these items. As such, a owner operator that is familiar with how to operate a retail location can find that operating a lingerie store can be a lucrative small business opportunity.