Matchmaking Service Business Plan, Marketing Plan, How To Guide, and Funding Directory
The Matchmaking Service Business Plan and Business Development toolkit features 18 different documents that you can use for capital raising or general business planning purposes. Our product line also features comprehensive information regarding to how to start a Matchmaking Service business. All business planning packages come with easy-to-use instructions so that you can reduce the time needed to create a professional business plan and presentation.
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Matchmaking services have remained popular despite the rapid rise of the number of online dating sites within the United States. Matchmaking services are tapered typically frequented by individuals that are professionals as well as wealthier people who want to have someone prescreen potential people they may want to date. One of the other way is that the use businesses are different in their online dating counterparts is that they often arrange mixers and other gatherings so that people can be introduced to one another in a face-to-face setting. The startup cost associated with the new matchmaking service are relatively low given that this is a service oriented business. Most of these businesses typically have a startup cost around $25,000 to $50,000 depending on the size and scope of the initial service coupled with the location of the business. It should be noted that most of these businesses are started with the funds provided directly by the owner.
A matchmaking service SWOT analysis should be produced as well. As it relates to strengths, these businesses are able to generate high-margin revenues from an ongoing service that is in demand at all times. The ongoing expenses are relatively low outside of marketing.
For weaknesses, matchmaking services have very low barriers to entry and anyone can enter this market immediately without any prequalification or licensure needed. As such, it is incumbent upon the entrepreneur that is starting this business to find ways to differentiate their service from that of other matchmakers in the market. There typically only a handful of professional matchmakers within any given market.
For opportunities, these businesses are able to rapidly expand by increasing the scope of their marketing campaigns so that new clients can be enrolled. These services typically are expensive and range anywhere from $1,000 to $20,000 depending on the amount of work that the matchmaking services going to provide to its clients.
For threats, outside of the competition at his face from online dating services there are very few threats that are associated with these businesses. During a substantial economic recession, many matchmaking services will experience a moderate decline in the revenues as the services are expensive user can easily use an online dating service instead.
A matchmaking service business plan should also be developed and this should feature a three-year profit and loss statement, cash analysis, balance sheet, breakeven analysis, and business ratios page. Special attention to be paid to the demographics targeted as this will be used in conjunction with the matchmaking services marketing plan. This includes taking a look at annual household income, population size, and the number of people that prefer to use a matchmaking service rather than an online dating website. A competitive analysis is typically also included within the matchmaking service business plan as well.
A matchmaking service marketing plan should also be developed in order to ensure that people can quickly find the business. Most importantly, this business should maintain an expansive presence on the Internet now only three standalone website but also through viral messaging and social media. This is very much a social connections business that requires a lot of face-to-face interaction, and even though these businesses heavily market on the internet – it is very important for them to maintain expansive marketing infrastructures. Often, a matchmaking service will take to hiring a third-party marketing and advertising firm that can aggressively assist them with implementing the marketing messages that have been developed by the founder. As this is very much a personal touch business, having a qualified marketing firm assist the matchmaker in developing relationships with clients can be very beneficial. Although this is typically more expensive than maintaining an in-house marketing operation, these professionals can cut down on the costly mistakes are typically made by these businesses at the onset of operations.
Human beings are social creatures and are always going to want to find companionship with one another in a romantic setting. As such, matchmakers fill a giant void between individuals meeting others on their own as well as online dating websites. The demand for these services only wanes very slightly during times of economic recession although the individuals targeted by most matchmaking services have substantial economic staying power as a function of their wealth and income. This can be a very lucrative opportunity for a small business owner that understands how to properly provide matchmaking services to the general public.