Microbrewery Business Plan and SWOT Analysis

Microbrewery Business Plan, Marketing Plan, How To Guide, and Funding Directory

The Microbrewery Business Plan and Business Development toolkit features 18 different documents that you can use for capital raising or general business planning purposes. Our product line also features comprehensive information regarding to how to start a Microbrewery business. All business planning packages come with easy-to-use instructions so that you can reduce the time needed to create a professional business plan and presentation.

Your Business Planning Package will be immediately emailed to you after you make your purchase.

Product Specifications (please see images below):

  • Bank/Investor Ready
  • Complete Industry Research for the Industry
  • 3 Year Excel Financial Model
  • Business Plan (26 to 30 pages)
  • Marketing Plan (24 to 28 pages)
  • 425+ Page Funding Directory
  • PowerPoint Presentation
  • Loan Amortization and ROI Tools
  • Three SWOT Analysis Templates
  • How to Start a Business Guide
  • Easy to Use Instructions
  • All Documents Delivered in Word, Excel, and PowerPoint Format
  • Meets SBA Requirements

Over the past 15 years, microbreweries have become very popular businesses to own and operate. The demand for craft beer has increased significantly given the amount of new imports into the United States. This trend is expected in perpetuity as people now go to microbreweries not only to purchase beer, but also to enjoy it as a nighttime experience. The startup cost for a new microbrewery can be substantial. Usually, the startup costs are $400,000 to $1 million depending on whether or not real estate is going be purchased as part of the startup process. Many entrepreneurs that develop these types of businesses frequently do purchase the real estate given that they are able to operate a much more expansive facility that can be easily expanded once profitability is reached.

When developing a microbrewery business plan, it is important to focus on the underlying cost inputs that are associated with these businesses. There are costs relating to hops, barley, malt, and water that is used in conjunction with the process. Additionally, the overhead costs associated with a microbrewery are very high given that there needs to be a substantial amount of electricity involved during the production process. As well, the payroll expenses are generally considered moderate to high given that you are going to need to have a number of people on staff have a complete understanding of the brewing and beer production process. Within the business plan, a complete analysis of the anticipated profit and loss statements, cash flow analysis, balance sheet, breakeven analysis, and common business ratios associated with these businesses should be discussed. Banks and financial institutions have a so-so view on providing the capital necessary to start a new microbrewery. Given the high risks associated with starting this type of business, most banks and financial institutions typically will only provide loans for tangible and real estate. As it relates to working capital and other non-tangible purchases – usually the owner or an investor is required to put this money in the form of equity. Your capital structure should be something that is thoroughly discussed within the business plan.

It is imperative to have a expansive microbrewery marketing plan. This is because the competition in the beer sales industry is extremely fierce. There are large multibillion-dollar corporations that provide beer as well as a number of prominent craft burglaries throughout the United States. As such, entrepreneurs in this industry must find appropriate ways to effectively differentiate themselves from other competitors and market. This is going to be one of the ongoing and most prominent issues that a microbrewery entrepreneur will face throughout the course of business operations.

Most microbreweries also have a SWOT analysis completed in order to determine whether or not it is a business should be developed. As it relates the strengths, beer sales typically generate very high gross margins. Weaknesses are again that there is a substantial amount of competition within the industry. As it relates to expansion opportunities, one of the most frequent ways that microbreweries expand their operations is by increasing the types and styles of beer sold at their facilities. Additionally, these businesses frequently work to develop ongoing relationships with area restaurants, hotels, and other hospitality businesses that will carry inventories as part of their self offerings. There are currently no known regulations or pieces of legislation that would impact the way that it microbrewery conducts business.

In short, a microbrewery can be a very lucrative investment however it should be noted that it takes a substantial amount of time to develop an appropriate plan name for these businesses. Once established, they are able to very rapidly grow given that people seek out these products on a regular basis. However, and again, these microbrewery businesses do carry some pretty significant risks relating to startup and this should be addressed at all times.