Online Dating Website Business Plan and SWOT Analysis

Online Dating Website Business Plan, Marketing Plan, How To Guide, and Funding Directory

The Online Dating Website Business Plan and Business Development toolkit features 18 different documents that you can use for capital raising or general business planning purposes. Our product line also features comprehensive information regarding to how to start an Online Dating Website business. All business planning packages come with easy-to-use instructions so that you can reduce the time needed to create a professional business plan and presentation.

Your Business Planning Package will be immediately emailed to you after you make your purchase.

Product Specifications (please see images below):

  • Bank/Investor Ready
  • Complete Industry Research for the Industry
  • 3 Year Excel Financial Model
  • Business Plan (26 to 30 pages)
  • Marketing Plan (24 to 28 pages)
  • 425+ Page Funding Directory
  • PowerPoint Presentation
  • Loan Amortization and ROI Tools
  • Three SWOT Analysis Templates
  • How to Start a Business Guide
  • Easy to Use Instructions
  • All Documents Delivered in Word, Excel, and PowerPoint Format
  • Meets SBA Requirements

As people now live extremely busy lives, online dating websites have become extremely popular. In fact, almost 40% of marriages have now started their relationships through online matchmaking. The power of the Internet has allowed people from any area to connect seamlessly with one another for potential romantic relationships. Online dating websites can be extremely lucrative businesses given that most of these companies operate on a subscription-based model. While there are some companies that operate solely through advertising, the most popular and most lucrative online dating websites almost always generate recurring streams of revenue from the monthly charges made to a customers credit card. The highly profitable nature of this industry has driven a number of competitors to provide general and specific online dating services. Given that a significant amount of competition exists, many newer online dating websites will focus on a specific niche or a specific interest that is common among its demographic base. The barriers to entry for a new online dating websites are considered low given that the technology needed to develop these platforms is relatively commonplace. The general startup costs associated with developing a new online dating website usually ranges anywhere from $50,000 all the way to $1 million depending on the initial scope and scale of the advertising budget and marketing campaigns that will be implemented from the onset of operations.

For most new online dating websites, they receive their capital from private investors. Given that these businesses do not usually have a significant amount of tangible assets – most banks and lenders will stay away from providing the initial start up capital for a new online dating website. However, it should be noted that once the businesses reaches profitability and is producing a highly recurring stream of revenue for monthly service charges than most financial institutions will extend a line of credit based on the highly predictable nature of the revenue. For an entrepreneur that is looking to raise capital for this type of business, an online dating website business plan is going to be required. This business plan should include a three year profit and loss statement, cash flow analysis, balance sheet, breakeven analysis, and business ratios page. A significant amount focus should be again on the highly recurring streams or revenue produced given that this will  substantially boost the evaluation of the online dating website. Most importantly, a small proforma valuation should be included within the business plan so that a potential funding source – like an investor – understands exactly what their return on investment will be over a three-year to five-year period. After the financial model is developed, an extensive amount of demographic analysis should be included as well. This includes discussing what types of interest the average customer will have, median household income, location, and how much they’re willing to spend each month for an online matchmaking service. Within the business plan a full and detailed competitive analysis should also be included as well given the highly commoditized nature of this industry.

Once the business plan is developed, it is time to produce the online dating website marketing plan. This stand alone document needs to be significant given that the business is going to need to find a way to effectively differentiate itself within the market. As discussed earlier, many newer websites will focus specifically on a niche or specific interest that users have. This allows for much more focused marketing campaign given that, for instance – if someone has an interest in soccer – they can specifically target periodicals, magazines, and third-party websites that cater to these demographics. Although the expense regarding a highly specialized marketing campaign is more than a general marketing campaign, the return on investment can be significantly higher given the specific focus of the online advertising activities. For most online dating websites, the initial rollout is done completely online using both traditional marketing campaigns as well as to the power of social media. By using websites such as FaceBook and Twitter, an entrepreneur within the online dating industry can focus specifically on the demographics that have been included in the company’s business plan. A special amount focused should be provided to the anticipated return on investment as it relates to the allocated marketing budget.

An online dating SWOT analysis should also be included as well. This document outlines the strengths, weaknesses, opportunities, and threats that are normally associated with these businesses. For strengths, online dating websites are able to produce highly recurring streams of high gross margin revenue that allow these businesses to become profitable very quickly. For weaknesses, there is a significant amount of startup costs as it relates to making sure that members are able to be quickly enrolled onto the website. This is usually the biggest hurdle faced by online dating websites given that they must have an initial user base set so that people can effectively use the website. For opportunities, the way that these businesses typically grow is to make substantial reinvestment of the subscription-based revenue. Also, many online dating websites will offer specialized advertising programs that will further allow for boosting of revenue on an ongoing basis. As it relates to threats, these businesses will face continued competitive threats over the entire life of the business. As technology rapidly changes from year to year – it is imperative that an entrepreneur that is starting a new online dating website have an understanding of any new medium in which can be used to provide dating profile services to the general public.