Oyster Bar Business Plan and SWOT Analysis

Oyster Bar Business Plan, Marketing Plan, How To Guide, and Funding Directory

The Oyster Bar Business Plan and Business Development toolkit features 18 different documents that you can use for capital raising or general business planning purposes. Our product line also features comprehensive information regarding to how to start an Oyster Bar business. All business planning packages come with easy-to-use instructions so that you can reduce the time needed to create a professional business plan and presentation.

Your Business Planning Package will be immediately emailed to you after you make your purchase.

Product Specifications (please see images below):

  • Bank/Investor Ready
  • Complete Industry Research for the Industry
  • 3 Year Excel Financial Model
  • Business Plan (26 to 30 pages)
  • Marketing Plan (24 to 28 pages)
  • 425+ Page Funding Directory
  • PowerPoint Presentation
  • Loan Amortization and ROI Tools
  • Three SWOT Analysis Templates
  • How to Start a Business Guide
  • Easy to Use Instructions
  • All Documents Delivered in Word, Excel, and PowerPoint Format
  • Meets SBA Requirements

Oysters are a culinary delicacy and many people have now taken to enjoying this a bar setting. In fact, oyster bars have become extremely popular over the past 15 years and more and more people have become more accustomed to eating this type of delicacy. One of the nice things about owning and operating an oyster bar is that they are able to generate very high gross margins from the sale of alcohol coupled with moderate gross margins from the sale of raw oysters. Many of these businesses also provide a number of other types of food at these locations. Typically, an oyster bar operates in a very similar capacity to that of a tapas bar. One of the things that needs to be thoroughly examined within any documentation produced is safe food handling techniques that will be used in conjunction with operating this type of business. Serving raw food always carries the risk of food borne illness, and as such – an entrepreneur looking to get into the oyster bar business needs to be aware of how to properly handle this type of fare. Within any given market there are usually only a handful of other oyster bars. This is true even in large-scale metropolitan areas. As such, the demand among consumers for quality oyster bars exceeds the number of locations in existence. Typically, the startup costs associated with a new oyster bar ranges anywhere from $75,000 to $200,000 depending on location, size of the restaurant, and the underlying operating costs. One of the greatest factors in owning and operating these businesses as it relates their profitability is the bars’ ability to source a number of different oysters from within North America. Usually, the shipments are sent on a daily basis given the limited shelf life of an oyster. As such, inventory management is one of the absolute keys to thriving in this type of specialized bar and eatery.

Most banks, lenders, financial institutions, and investors are willing to put up a moderate amount of capital in order to establish a new oyster bar. However, these entities are usually only willing to make the investment for the loan for a firm that is starting in a major metropolitan area. This is especially true if the bar is going to exclusively sell oysters. However, funding may be provided for locations in smaller areas provided that the oyster bar will serve a number of different types of cuisine coupled with the sale of alcohol. The sale of beer, wine, and cocktails carries extremely high gross margins which allows most of these businesses to remain profitable and cash flow positive at all times. Most importantly, if capital is being raised than an oyster bar business plan is going to required. This business plan should feature a three-year profit and loss statement, cash flow analysis, balance sheet, breakeven analysis, and business ratios page that features industry statistics that are common within the alcohol establishment industry. An expansive demographic analysis showcasing population size, population density, percentage of people under the age of 50, median household income, median family income, and the number of people have an interest in enjoying oysters should be included within the documentation. Many entrepreneurs looking to start their own oyster bar will actually conduct as a focus group within the target market to determine interest. This is important given that oysters are a culinary delicacy and many people do not enjoy them. As such, it is important to get a sense of how many people would go to an oyster bar on any given week in order to determine the potential revenues would be for the sale of these oysters to the general public. Within the business plan and examination of the competition should be included. Although there are not many oyster bars in any given market – there are a number of other restaurants and eateries that do serve raw oysters as part of their overall offering. As such, is important that a full examination of these entities is produced and included within the business plan.

An oyster bar marketing plan should be developed as well. Foremost, prior to the onset of operations a number of flyers and advertisements should be taken out within a 10 to 15 mile radius of the company’s location. Given the specialized nature of what is being offered, most oyster bars will have a larger affective target market radius than that of a traditional bar or restaurant. Beyond the print advertisements, many companies and oyster bars will look to develop ongoing relationships with catering companies and event planners that will have the business provide raw oysters as part of the catering operations. This is one of the quickest ways that an oyster bar can begin generating revenues and profits because they are able to sell these products outside of their retail location. Of course, additional specialized considerations e.g. made when serving raw food outside of a retail location. Beyond these marketing strategies, it is important that the oyster bar maintain an expansive online presence. This includes having a dedicated standalone website that showcases the daily menu of oysters offered, the full drink list, pricing information, catering information, location information, and other pertinent facts relating to the business. Many oyster bars that maintain their own website will updated daily with their offerings. A presence on social media should also be maintained given that many people now ask for recommendations for bars and restaurants via platforms such as FaceBook, Twitter, Google+, and Instagram. On these platforms images of cuisine can be showcase the general public while also providing direct contact information. Any eatery, bar, or restaurant is now pretty much required to have an expansive online social media presence.

Finally, and oyster bar SWOT analysis should be produced as well. As it relates the strengths, oyster bars typically face only a moderate to modest amount of competition within any given market. The gross margins are considered to be moderately high and the barriers are to entry are considered to be significant given the space specialized food handling that needs to be done in conjunction with this type of business. For weaknesses, much the way that it is a strengths the need for an expansive procedures and protocols manual for handling oysters need to be implement it all times. Additionally, the operating costs – depending on location – can be significant in any given metropolitan market. For opportunities, catering operations can always provide a substantial amount of secondary revenue as it relates the operations of these businesses. Also, simply expanding the number of locations will also boost the revenues of the company. For threats, there’s really nothing that is going to impact the way that an oyster bar conducts business moving forward. However, seafood handling and competition are always one of the issues that any restaurant tour needs to be aware of their entering this market.