Pet Store Business Plan and SWOT Analysis

Pet Store Business Plan, Marketing Plan, How To Guide, and Funding Directory

The Pet Store Business Plan and Business Development toolkit features 18 different documents that you can use for capital raising or general business planning purposes. Our product line also features comprehensive information regarding to how to start a Pet Store business. All business planning packages come with easy-to-use instructions so that you can reduce the time needed to create a professional business plan and presentation.

Your Business Planning Package will be immediately emailed to you after you make your purchase.

Product Specifications (please see images below):

  • Bank/Investor Ready
  • Complete Industry Research for the Industry
  • 3 Year Excel Financial Model
  • Business Plan (26 to 30 pages)
  • Marketing Plan (24 to 28 pages)
  • 425+ Page Funding Directory
  • PowerPoint Presentation
  • Loan Amortization and ROI Tools
  • Three SWOT Analysis Templates
  • How to Start a Business Guide
  • Easy to Use Instructions
  • All Documents Delivered in Word, Excel, and PowerPoint Format
  • Meets SBA Requirements

Pet stores and their products are now in demand at all times. Given the shifting change in the way Americans raise families, a number of people have decided to adopt dogs and cats as well as other animals instead of having children. As such, the pet store and pet food store industry has exploded over the past 15 years. In fact, this industry has grown by more than 300% or the past 20 years. The barriers to entry for a new pet store are considered moderate depending on whether or not the location will specialize in selling live animals. Many pet stores have taken to simply selling pet food, collars, leashes, as well as other goods normally associated with caring for an animal. Generally, the startup cost for a new pet store usually range from $50,000 to $200,000 depending on the location, inventory requirements, and working capital needs. The gross margins on the items sold of these businesses is considered moderate. Additionally, one of the ways that many pet stores seek to use the revenues is by maintaining an expansive online presence where inventory can be sold on a nationwide basis.

If an individual is looking for capital in order to launch their operations, it is imperative that they develop a pet store business plan. This document should have a three-year to five-year financial statement that includes a profit and loss statement, cash flow analysis, balance sheet, breakeven analysis, and business ratios page. Any lender or potential investor in the state of business is going to want to see that type of financial documentation in order to render investment or lending decision. Common within the business plan as well is the development of a pet store marketing plan. The marketing plan should focus substantially on the initial launch of the pet store walk-on currently focusing on how the business will compete with larger chain base locations. Approximately 2% to 8% of total revenues should be allocated towards marketing campaigns look to develop the brand within the local regional market.

Common to the launch of a pet store is the development of a SWOT analysis. For strengths, pet stores are generally able to remain profitable and cash flow positive most economic climates. There moderate gross margins allow for underlying financial obligations to be serviced in most climates. Relating to weaknesses, a independent pet store owner is going to need to deal with very large corporate owned businesses such as Petsmart and PetCo. Additionally, there are a number of online businesses that seek to provide the same products at a discounted rate through the Internet. Opportunities include the development of new locations also incorporating services such as pet grooming and pet care which generate very high gross margins. In fact, most independently owned pet stores do have a groomer on staff to render the services of the general public. Pertaining to threats, are no known pieces of legislation or regulation that would impact the way they pet store conducts business. However, there are a number of regulations that must be addressed if the location sells live animals and fish.

In conclusion, a pet store can be a very good local business provided that the owner is able to develop a strong and ongoing relationship with the general public. One of the ways that this is often accomplished is by hosting pet adoption drives at the location. Is frequently creates a substantial amount of visibility for the brand name while concurrently showcasing the business as a pet friendly operation.