Poultry Farm Business Plan and SWOT Analysis

Poultry Farm Business Plan, Marketing Plan, How To Guide, and Funding Directory

The Poultry Farm Business Plan and Business Development toolkit features 18 different documents that you can use for capital raising or general business planning purposes. Our product line also features comprehensive information regarding to how to start a Poultry Farm business. All business planning packages come with easy-to-use instructions so that you can reduce the time needed to create a professional business plan and presentation.

Your Business Planning Package will be immediately emailed to you after you make your purchase.

Product Specifications (please see images below):

  • Bank/Investor Ready
  • Complete Industry Research for the Industry
  • 3 Year Excel Financial Model
  • Business Plan (26 to 30 pages)
  • Marketing Plan (24 to 28 pages)
  • 425+ Page Funding Directory
  • PowerPoint Presentation
  • Loan Amortization and ROI Tools
  • Three SWOT Analysis Templates
  • How to Start a Business Guide
  • Easy to Use Instructions
  • All Documents Delivered in Word, Excel, and PowerPoint Format
  • Meets SBA Requirements

Chicken and poultry are one of the mainstay products in American diets. The cost of chicken and poultry is relatively low cost compared to other types of meat products. As such, the demand for poultry remains very strong in any economic climate. Also, eggs are one of the most important commodities in day-to-day life. These products are able to be sold with relatively high gross margins. The barriers to entry for a new poultry farm are relatively low. Unlike forms that deal in large animals – such as cows and pigs – chicken farming and poultry farming can be done on a much smaller scale. Typically, the cost relating to starting a new poultry farm range anywhere from as low as $75,000 all the way to $1 million depending on the location and size of property being purchased. Additionally, the ongoing needs of the chickens, turkeys, and other animals are considered poultry are much smaller than that of their large animal counterparts. The changes in input pricing have much less of an impact on the operations of a poultry farm.

Banks, lenders, private investors, and other funding sources are almost always willing to provide a significant amount of capital support for a new poultry farm. This is due to the fact that highly predictable streams of revenue can be generated from purchase orders for both meat and egg products. Generally, an entrepreneur looking to enter this market needs to have a 20% equity injection that will be coupled with bank financing in order to acquire property, furniture, fixtures, and equipment are that are used during the normal process of poultry farming. As with any capital raising activity, a poultry farm business plan is going to be required. This business plan should have a three year profit and loss statement, cash flow analysis, balance sheet, breakeven analysis, and business ratios page that are in line with poultry farming standards. The poultry farming industry generates in excess of $49 billion per year. Additionally, a thorough examination of the end-user and client for the poultry farms products should also be discussed as well. Many individuals and restaurants will now source locally produced chicken, poultry, and eggs from local and regional farms. This purchasing of regional produce has drastically increased the gross margins that are associated with poultry farming. As such, a significant amount of discussion should be included as it relates to these types of operations.

Beyond the business plan, a poultry farm marketing plan that is a stand-alone document should also be developed. A special focus of this document should be on the ongoing development of purchase order relationships with local and regional supermarkets, restaurants, hospitality businesses, as well as marketing the brand name of the farm to the general public. Most importantly, many farmers will maintain a proprietary website that showcases the poultry and chicken products to the general public. Many years ago the specific brand name on the packaging of meat or eggs was less important. However, in the past 20 years many farmers have taken to branding their chicken and eggs with their specific form brand-name. This is important as more people have become very aware of with her eating and will seek to have organic and specialized handling care as it relates to the chicken and eggs they are purchasing. Many poultry farms will also maintain a moderate presence on social media platforms such as FaceBook, Twitter, Google+, and Instagram. This is due to the fact that many people will now use social media platforms to find local products such as organically grown chicken and eggs.

A poultry farm SWOT analysis should be developed as well. This analysis discusses the strengths, weaknesses, opportunities, and threats that are normally associated with operating these types of businesses. As it relates the strengths, most poultry farms are able to operate with a moderate operating expense coupled with moderately high gross margins. For weaknesses, there is a significant amount of competition in the market among poultry farming businesses. Again, it is important that these farms develop a specific brand name that they can use in conjunction with their farming. As it relates to opportunities, many poultry farms will seek to establish additional locations or purchase additional acreage in order to accommodate a larger number of chickens and turkeys. Finally, as it relates to threats – most poultry farms will not really face any major changes in regulations over the next 10 years. Although more automated means are being used for poultry farming – the demand among the consumers who frequently purchase chicken and eggs is to have organically grown and cared for poultry.