Real Estate Brokerage Business Plan and SWOT Analysis

Real Estate Brokerage Business Plan, Marketing Plan, How To Guide, and Funding Directory

The Real Estate Brokerage Business Plan and Business Development toolkit features 18 different documents that you can use for capital raising or general business planning purposes. Our product line also features comprehensive information regarding to how to start a Real Estate Brokerage business. All business planning packages come with easy-to-use instructions so that you can reduce the time needed to create a professional business plan and presentation.

Your Business Planning Package will be immediately emailed to you after you make your purchase.

Product Specifications (please see images below):

  • Bank/Investor Ready
  • Complete Industry Research for the Industry
  • 3 Year Excel Financial Model
  • Business Plan (26 to 30 pages)
  • Marketing Plan (24 to 28 pages)
  • 425+ Page Funding Directory
  • PowerPoint Presentation
  • Loan Amortization and ROI Tools
  • Three SWOT Analysis Templates
  • How to Start a Business Guide
  • Easy to Use Instructions
  • All Documents Delivered in Word, Excel, and PowerPoint Format
  • Meets SBA Requirements

In both positive and negative housing markets, real estate brokerages are generally able to remain profitable and cash for positive. This is due to the fact that people can continue to need to buy and sell homes, and as they’re going to require a licensed real estate brokerage to handle the transaction on the. Most importantly, real estate brokerages have the ability to generate recurring streams of revenue from ongoing property management services. In most states, a licensed real estate broker can act as both a broker as well as a property manager. As such, a these types of businesses can earn two types of revenue. First, they can generate substantial commissions from the sale of properties as well as placing tenants in a property. Additionally, they can earn highly predictable streams of revenue from property management services within the local market.

A real estate brokerage business plan should consist of a three-year financial model that includes a profit and loss statement, cash flow analysis, balance sheet, breakeven analysis, business ratios page. Generally, once an individual has become licensed as a real estate broker can relatively easily obtain the loans or lines of credit needed in order to operate their business with a focus on cash flow management. As real estate brokerages revenues are somewhat sporadic, it is imperative that a owner of these types of businesses maintain a constant watch on their underlying expenses. Within the business plan, a full discussion regarding how the real estate markets its services to the general public, but also the properties that are being listened to the general public should be thoroughly developed.

For the real estate brokerage marketing plan, a full discussion regarding how individual agents should develop relationships with attorneys, accountants, as well as other entities that will frequently refer new people to the business. Additionally, it is imperative that a new real estate brokerage maintain an expansive online presence. As most people now look for properties online, it is important that a real estate broker maintain profiles on popular websites such as, and The marketing plan for real estate should run about 20 pages.

Finally, entrepreneur looking to get into the field of real estate brokering should also have a SWOT analysis completed to determine whether or not this specific brokerage can remain economically viable within a local market. Most importantly, and as it relates to the strengths, a real estate brokerage generate substantial revenues from commissions. The revenues generated by a real estate brokerage are generally considered to be high margin revenue. Additionally, the startup costs are somewhat low. A entrepreneur should expect that a real estate brokerage will require about $50,000 to $100,000 to develop. For weaknesses, real estate brokerage faced tremendous competition not only from brokerages but also from independent agents. Opportunities can consist of developing satellite offices in markets throughout the state in which the brokerage is licensed. As for threats, technology has made the process more streamlined for real estate agents to list their properties online. However, changes in regulation and legislation may impact the way these businesses conduct operations.

In closing, the real estate brokerages can be a very lucrative investment if that there are high barriers to entry for these types of businesses. Usually, an individual must have at least 2 to 3 years of experience before they can open up their own location. Additionally, the services on demand in any economic climate.