Scuba Shop Business Plan and SWOT Analysis

Scuba Shop Business Plan, Marketing Plan, How To Guide, and Funding Directory

The Scuba Shop Business Plan and Business Development toolkit features 18 different documents that you can use for capital raising or general business planning purposes. Our product line also features comprehensive information regarding to how to start a Scuba Shop business. All business planning packages come with easy-to-use instructions so that you can reduce the time needed to create a professional business plan and presentation.

Your Business Planning Package will be immediately emailed to you after you make your purchase.

Product Specifications (please see images below):

  • Bank/Investor Ready
  • Complete Industry Research for the Industry
  • 3 Year Excel Financial Model
  • Business Plan (26 to 30 pages)
  • Marketing Plan (24 to 28 pages)
  • 425+ Page Funding Directory
  • PowerPoint Presentation
  • Loan Amortization and ROI Tools
  • Three SWOT Analysis Templates
  • How to Start a Business Guide
  • Easy to Use Instructions
  • All Documents Delivered in Word, Excel, and PowerPoint Format
  • Meets SBA Requirements

Scuba shops have a number of different ways that they are able to generate revenues. For most, many scuba shops generate the vast majority of their sales from the sale of equipment that is used in conjunction with deep-sea diving. The gross margins generated from equipment sales typically range anywhere from 40% to 60% depending on the type of equipment being sold. These businesses are also able to generate income from scuba equipment maintenance services including refilling air tanks with specialized mixtures of gases. These businesses typically thrive when they are located near large bodies of water.

Most scuba shops are located within major tourist destinations. Beyond the sale of products, many scuba shops also have an on staff instructor that can assist people with getting their necessary certification so that they can engage in scuba diving. This can be a very important secondary stream revenue as instruction services generate very high gross margins given that this is a service. These businesses typically are able to remain profitable in most economic climates given that people enjoy scuba diving take the sport very seriously.

Given that this is a retail and service based business, most financial institutions are willing to provide a strong level of capital support for these businesses. Of course, a scuba shop business plan is going to be required. This business plan should feature a three year profit and loss statement, cash analysis, balance sheet, breakeven analysis, and business ratios page. Special attention should be paid to the seasonality of these businesses if they are based in a market where cold winters does not allow for people to go scuba diving. A thorough demographic analysis should be developed that showcases the number of torso the area, number of residents living in the area on a year-round basis, annual household income, and the percentage of people that frequently engage in scuba diving. A competitive analysis, as with all business plans, should be included as well. This will ensure that the entrepreneur is not developing a scuba shop in an overly saturated market. If the entrepreneur is seeking capital via a business loan that it is imperative that the business plan showcase the inventories and equipment that we purchase with borrowed funds. Almost all financial institutions are going to want to see that their investment is fully collateralized with tangible goods.

A scuba shop SWOT analysis is typically produced is well in conjunction with both a business plan and marketing plan. Most importantly, as it relates to stregnths – these businesses generate high gross margins from product sales as well as instruction services. These businesses can scale back their operations at any time and typically always remain profitable and cash flow positive.

For weaknesses, there are certain liabilities that are associated with operating a scuba shop especially if the business is going to be providing refills of air tanks that have specialized mixtures of gases. As such, if instruction services coupled with refilling of air tanks is going to be offered – a large-scale liability policy should be put in place in case of an accident.

For opportunities, the quickest way that these businesses expand is simply by establishing additional locations. Additionally, some of these businesses aggressively ramp up their instruction services in order to ensure that they are able to generate high gross margins on an ongoing basis. Many scuba shops will maintain relationships with large-scale pools so that individuals can become certified through the company.

The biggest threat facing these businesses is the fact that an economic recession can cause a pullback on the amount of revenue that is generated. As such, the entrepreneur needs to keep a very close watch on the underlying expenses associated with this business.

A scuba shop marketing plan also needs to be developed in order to ensure that people come to the shop as soon as it opens. Many scuba shops will establish relationships with area hospitality business prior to the onset of operations in order to have hotel goers and vacation goers come to the location in order to get their basic scuba certifications. This can be an outstanding way of generating the early revenues for the business. Additionally, a website that showcases all the products and services offered must be developed. This website free mobile friendly list among all major search engines. A web development firm can assist the entrepreneur with developing a website that appropriately appears within the search results each time a person conducts a query for scuba shops within any specific market. The cost associated with developing this type of website typically runs around $1,000 to $2,000 depending on the amount of content on the website. Some scuba shops will also integrate e-commerce functionality if they act as a dealer of specialized scuba equipment.

Most scuba shops also maintain an expansive presence on platforms like FaceBook and Twitter in order to have people find the business through social media. Other sites like Instagram, TripAdvisor, and Yelp are also used in order to provide reviews and show pictures of the scuba shop and its operations. This is especially important if the business is going to be offering instruction services as people can leave reviews regarding their positive experience with the company.

Scuba will continue to remain as a popular sport within the United States and internationally. The people and enjoy deep-sea diving, these businesses are in continued demand. An owner-operator that has extensive experience in this industry can develop their scuba shop is a very lucrative small business with potential for expansion.