Shooting Range Business Plan and SWOT Analysis

Shooting Range Business Plan, Marketing Plan, How To Guide, and Funding Directory

The Shooting Range Business Plan and Business Development toolkit features 18 different documents that you can use for capital raising or general business planning purposes. Our product line also features comprehensive information regarding to how to start a Shooting Range business. All business planning packages come with easy-to-use instructions so that you can reduce the time needed to create a professional business plan and presentation.

Your Business Planning Package will be immediately emailed to you after you make your purchase.

Product Specifications (please see images below):

  • Bank/Investor Ready
  • Complete Industry Research for the Industry
  • 3 Year Excel Financial Model
  • Business Plan (26 to 30 pages)
  • Marketing Plan (24 to 28 pages)
  • 425+ Page Funding Directory
  • PowerPoint Presentation
  • Loan Amortization and ROI Tools
  • Three SWOT Analysis Templates
  • How to Start a Business Guide
  • Easy to Use Instructions
  • All Documents Delivered in Word, Excel, and PowerPoint Format
  • Meets SBA Requirements

Shooting ranges are extremely popular businesses within the United States. A substantial number of American citizens own firearms and they enjoy taking them to shooting ranges to practice. These businesses are relatively immune from negative economic changes even though the pricing points associated with going to a shooting range are somewhat high. Typically, most indoor shooting ranges have a startup cost of roughly $300,000 to $500,000 while purely outdoor ranges usually have startup costs ranging from $100,000 to $200,000. The barriers to entry for a new shooting range are considered moderately high given the substantial zoning requirements associated with these businesses. Additionally, some states require that these businesses maintain extensive licenses and insurance policies in place in case of an on-site accident. As such, while shooting ranges can be very lucrative businesses they also have very high operating costs.

Most financial institutions love to place money with shooting ranges given the large amount of real estate and tangible assets that are acquired in the process of launching one of these businesses. Additionally, the gross margins generated from revenues range anywhere from 75% to 95% depending on whether or not the shooting range provides emanation ammunition on-site. Within a shooting range business plan a fully developed three-year profit and loss statement, cash flow analysis, balance sheet, breakeven analysis, and business ratios page should be developed. If an entrepreneur is looking to raise capital via a bank loan that it needs to be very clearly shown what tangible assets, land, and real estate will be purchased with these funds. Beyond the financial information, a full demographic profile that includes an examination of the population size, population density, percentage of people owning firearms, median household income, median family income, and competition should be discussed as well. In most areas competition is limited given that there are very few zoning permits handed out for new shooting range facilities. Of course, this varies heavily state to state.

The shooting range marketing plan should be a complex document that showcases how the entrepreneur will promote the business among the general public while concurrently developing relationships with local law enforcement agencies. One of the ways that mow shooting ranges become profitable quickly is by developing ongoing referral or contractual relationships with area police departments so that their police officers training at the facility. Additionally, a moderate scale print campaign is usually introduced as well that includes the distribution of flyers to local residents. The on relationships with law enforcement agencies and print campaigns, a online presence is also needed. This website should showcase the rules of the shooting range also informing the general public of the hours of operation, pricing, and other pertinent information as it relates to operating a shooting range. Many shooting ranges also maintain profiles on popular social networking platforms such as FaceBook, Twitter, and Google in order to let ongoing customers know whether or not the range going to be closed on any given day. These social media websites are also popular for distributing coupons for usage at the range.

The shooting range SWOT analysis focuses heavily on the strengths, weaknesses, opportunities, and threats that are normally found at these facilities. As it relates the strengths, shooting ranges generate very high gross margins also having very high barriers to entry. For weaknesses, the operating expenses of the shooting range are very high given that very substantial insurance policies must be held on an ongoing basis. Also, there are a number of flaws – both federal and state – that need to be addressed and complied with at all times. For opportunities, many shooting ranges will seek to expand revenues by offering things such as ammunition as well as a limited food and beverage service at the facility. Additionally, some shooting ranges once they have reached 100% capacity will establish additional locations with any given regional market. For threats, this is somewhat limited to a shooting range but changes in firearms laws may impact the way that these companies conduct business moving forward.