Skateboard Shop Business Plan and SWOT Analysis

Skateboard Shop Business Plan, Marketing Plan, How To Guide, and Funding Directory

The Skateboard Shop Business Plan and Business Development toolkit features 18 different documents that you can use for capital raising or general business planning purposes. Our product line also features comprehensive information regarding to how to start a Skateboard Shop business. All business planning packages come with easy-to-use instructions so that you can reduce the time needed to create a professional business plan and presentation.

Your Business Planning Package will be immediately emailed to you after you make your purchase.

Product Specifications (please see images below):

  • Bank/Investor Ready
  • Complete Industry Research for the Industry
  • 3 Year Excel Financial Model
  • Business Plan (26 to 30 pages)
  • Marketing Plan (24 to 28 pages)
  • 425+ Page Funding Directory
  • PowerPoint Presentation
  • Loan Amortization and ROI Tools
  • Three SWOT Analysis Templates
  • How to Start a Business Guide
  • Easy to Use Instructions
  • All Documents Delivered in Word, Excel, and PowerPoint Format
  • Meets SBA Requirements

Skateboarding has been one of the most popular sports among young people within the United States for many decades. In fact, over the past 30 years the sport has exploded in popularity. There are now numerous professional skateboarders that have household names. As such, and as was all young children enjoy skateboarding – skateboard shops are typically able to always produce a strong amount of revenue even during times of economic recession. While the initial cost of a skateboard can be somewhat expensive – ranging anywhere from $50 to $250 – there is ongoing need for accessories relating to the sport. Overall, skateboarding is considered to be low-cost. The startup cost associated with the new skateboarding shop typically range anywhere from $75,000 to $200,000 depending on the location in which the business is going to be located.

The gross margins generated from revenues typically are about 40% to 80% depending on the specific type of product that is being sold. Most skateboard shops maintain expansive inventories given that there is a diverse selection of brand-name manufacturers that provide these products to the general public. Almost all skateboard shops also maintain a concurrent online presence in order to make sales from outside of the retail store.

A skateboard shop SWOT analysis should be produced as well in order to understand the strengths, weaknesses, opportunities, and threats faced by these businesses. As it relates to strengths, skateboard shops usually are able to provide these low-cost forms of sporting goods to the general public in almost every economic climate. The gross margins are considered to be moderately high and the barriers to entry are considered to be moderate as well. In most markets there are only a handful skateboard shops.

As it relates to weaknesses, owning and operating a retail store always has its complexities given the fixed ongoing expenses associated with the business. As such, careful detail to the company’s marketing plan needs to be implemented so that sales can occur on a highly predictable basis.

As it relates opportunities, most skateboard shops do engage in a broad-based marketing campaign in order to draw potential customers. Sponsorship of little leagues and other sporting events that have teenaged audiences are frequently done in order to drive sales. A presence on the Internet within e-commerce space website is absolutely necessary for these businesses.

For threats, only a major economic recession will impact the way that these businesses conduct their operations. As stated above, competition among skateboard shops in markets is usually pretty modest.

A skateboard shop business plan should be developed if the owner is seeking a working capital line of credit or business loan in order to launch operations. This business plan should feature a three year profit and loss statement, cash analysis, balance sheet, breakeven analysis, and business ratios page. There are currently about 2,300 companies that own or operate one or more retail stores that specifically sell skateboards as well as related accessories. Each year these businesses generate about $2 billion in revenue. As with all business planning documents a full demographic analysis is included as well so that the individual can understand the characteristics of the target market. This includes taking look at populations size, population density, annual median household income, percentage of population is under 18, and the percentage of people that frequently will purchase a skateboard. A competitive analysis should be included as well.

A skateboard shop marketing plan is and was always developed given the fact of this is a business that requires a significant amount of advertising in order to drive traffic to a retail store. For most, and as discussed above – most skateboard shops will sponsor events as well as sporting clubs that are geared specifically towards people between the ages of 7 to 18. These events can easily create a substantial amount of brand-name visibility for the location on an ongoing basis. A presence on the Internet is also very important and most skateboard shops do you own and operate an e-commerce base website so that sales can be made from anywhere in the world. Most skateboard shops also maintain profiles and third-party selling platforms including Amazon, eBay,, and related platforms.

As many young people now use social media platforms like FaceBook and Twitter, it is also extremely important that the skateboard shop maintain profiles on these platforms as well. This can provide individuals with the ability to showcase in demand inventory especially during the upcoming holiday seasons. These social media pages can be targeted to both younger people as well as adults that are into skateboarding. One of the nice things about maintaining a presence on social media, once a number of followers are received, is that slow to move inventories can easily be showcased to potential buyers. Many e-commerce functions are now applicable to social media platforms.

Skateboard shops will continue to be one of the mainstay small businesses as relates to the overall sporting goods industry. Many customers want to go into stores and actually see the skateboard that they’re going to purchase rather than making these sales online. As such, skateboard shops can be strong businesses for an individual it knows had own and operate a retail business. These businesses can be highly lucrative if the owner establishes ongoing relationships with youth clubs.