Snorkeling Service Business Plan and SWOT Analysis

Snorkeling Service Business Plan, Marketing Plan, How To Guide, and Funding Directory

The Snorkeling Service Business Plan and Business Development toolkit features 18 different documents that you can use for capital raising or general business planning purposes. Our product line also features comprehensive information regarding to how to start a Snorkeling Service business. All business planning packages come with easy-to-use instructions so that you can reduce the time needed to create a professional business plan and presentation.

Your Business Planning Package will be immediately emailed to you after you make your purchase.

Product Specifications (please see images below):

  • Bank/Investor Ready
  • Complete Industry Research for the Industry
  • 3 Year Excel Financial Model
  • Business Plan (26 to 30 pages)
  • Marketing Plan (24 to 28 pages)
  • 425+ Page Funding Directory
  • PowerPoint Presentation
  • Loan Amortization and ROI Tools
  • Three SWOT Analysis Templates
  • How to Start a Business Guide
  • Easy to Use Instructions
  • All Documents Delivered in Word, Excel, and PowerPoint Format
  • Meets SBA Requirements

Snorkeling services are popular businesses within ocean and beach communities that have a large number of tourists. The  startup costs associated with this type of company is low. The costs typically range anywhere from $15,000 to $100,000 depending on the number of watercraft will be acquired at the onset of operations. These businesses tend operate on a seasonal basis given that many of these companies operate in vacation based praxis. Most financial institutions are willing to provide these companies business loans given the fact that the business has a number of tangible assets  that will consist of boats and related watercraft. These businesses typically are able to remain profitable once they have established ongoing referral relationships with hospitality. These businesses typically require only a moderate amount of working capital is snorkeling tours.

A snorkeling service SWOT analysis should be produced. As it relates to strengths, these businesses do have moderately low operating costs and are typically able to reach profitability very quickly. The underlying operating expenses are relatively low, and the biggest expenses are usually fuel and marketing.

For weaknesses, these businesses do have some level of liabilities given that an individual can become injured during a snorkeling tour. As such, it is imperative that the owner maintain an expansive liability insurance policy in order these to the company.

 For opportunities, these businesses can expand by simply acquiring additional watercraft and hiring additional tour guides that will provide services to the general public. The expansion costs associated with these types of businesses are relatively low.

As it relates to threats, only a major and sustained economic recession typically has a negative impact on the snorkeling company’s ability to provide these services profitably. Usually, there is only a modest amount of competition in most markets as relates to other snorkeling tour providers.

A snorkeling service business plan should also be developed especially if the entrepreneur is going to be raising capital. This business plan should feature a three year profit and loss statement, common size income statement, cash analysis, balance sheet, breakeven analysis, and business ratios page. As it relates to industry research, there are approximately 9,000 companies within the United States that provide specialized oceangoing entertainment. Each year these businesses generate about $4 billion revenue and provide jobs to about 20,000 people. An expansive demographic profile should be included within the business plan in regards to not only the local residents that will be targeted for the services, but also among tourists that frequent the area. A competitive analysis should also be included in order to ensure that the snorkeling service is not establishing its operations in an overly saturated market. This competitive analysis should also discuss ways in which the business differentiates itself from other competitors in the market.

A snorkeling service marketing plan also needs to be formulated in order to ensure that people can reserve spaces for snorkeling tours at the onset of operations. Foremost, many of these businesses seek to establish referral relationships with area hospitality businesses including hotels, motels, resorts, and individuals that rent single-family homes to the general public. Many of these organizations will allow the snorkeling service to place brochures within their facilities for free or for a modest cost.

Most importantly, an expansive website should be developed that showcases the snorkeling services operations, towards available, hours of operation, and any other piece of relevant information to the company’s operations. This website should be mobile friendly and should feature functionality that allows people to place reservations for snorkeling services directly through the website or through mobile application. This will substantially reduce the amount of costs that are associated with obtaining new customers.

A presence on social media platforms including FaceBook, Twitter, and Instagram is also very important given that images of the snorkeling services operations can be put on these platforms. Additionally, as more customers leave positive reviews for their experience with the business – this will create stronger brand name for the company. Specialized deals and discounts can also be distributed through social media platforms on an ongoing basis. Beyond social media platforms, many snorkeling services also maintain profiles on popular travel websites including TripAdvisor and Yelp. Strong reviews on these platforms can further enhance the brand-name visibility of the business while concurrently creating a stronger degree of trust with customers.

Snorkeling services can be highly lucrative small businesses especially for an owner operator that is committed to providing customers with an outstanding snorkeling experience. These businesses have low startup costs, and there’s nothing moving forward that is going to impact the way that these businesses conduct their operations outside of a major economic recession. These businesses can readily grow with a modest amount of ongoing capital.