Soccer Store Business Plan and SWOT Analysis

Soccer Store Business Plan, Marketing Plan, How To Guide, and Funding Directory

The Soccer Store Business Plan and Business Development toolkit features 18 different documents that you can use for capital raising or general business planning purposes. Our product line also features comprehensive information regarding to how to start a Soccer Store business. All business planning packages come with easy-to-use instructions so that you can reduce the time needed to create a professional business plan and presentation.

Your Business Planning Package will be immediately emailed to you after you make your purchase.

Product Specifications (please see images below):

  • Bank/Investor Ready
  • Complete Industry Research for the Industry
  • 3 Year Excel Financial Model
  • Business Plan (26 to 30 pages)
  • Marketing Plan (24 to 28 pages)
  • 425+ Page Funding Directory
  • PowerPoint Presentation
  • Loan Amortization and ROI Tools
  • Three SWOT Analysis Templates
  • How to Start a Business Guide
  • Easy to Use Instructions
  • All Documents Delivered in Word, Excel, and PowerPoint Format
  • Meets SBA Requirements

Soccer has become a moderately popular sport within the United States. This is especially true among middle schools, high schools, and colleges. While it is not a major spectator sport in the United States – the number of individual players that participate in soccer exceeds almost 30 million Americans. As such, the demand for sporting equipment relating to soccer is pretty substantial within the United States. It is estimated that nearly $2 billion worth of merchandise relating to soccer is sold each year within the country. The costs associated with starting a new soccer store are relatively low. Generally, these businesses can be started for as little as $50,000 all the way up to $200,000 depending on the amount of inventory is going to be carried at any given time. One of the ways that many retail soccer stores remain profitable and cash flow positive in any economic climate is by developing a substantial presence on the Internet. These days any retail store that wants to compete with larger separate chains needs to maintain a number of different sales channels outside of a standard brick-and-mortar capacity. These businesses, given the low pricing point of these products, are generally able to remain profitable even during times of economic recession. This is especially true as many schools have afterschool programs relating to soccer and as such parents are required to purchase equipment for their children.

Like most retail businesses, most financial institutions will provide a bank loan or line of credit in order to get operations off the ground. Typically, a entrepreneur should have an investment equal to 20% of the total amount needed in order to commence operations. The line of credit or bank loan should be used primarily for the location  build out, acquisition of furniture, fixtures, and equipment, as well as for inventory acquisitions. Private investors are also another way that an individual can raise capital for this type of business. Most private investors are receptive to launching new retail locations provided they have a number of secondary and tertiary sales channels so that the entire risk of the investment is not merely by operating a brick-and-mortar retail store. The soccer store business plan should have a three year profit and loss statement, cash flow analysis, balance sheet, breakeven analysis, and business ratios page. Industry-standard figures for a retail store should be included within the business plan. Typically, the gross margins generated from sales are usually 60% to 80%. Beyond the financial information, a full demographic analysis should be included as well. This includes examining the population size, population density, median household income, median family income, other soccer stores that may be competitors to the location, percentage of families that have children under the age of 18, and a number of soccer clubs that are active within a local or regional market. Special attention should be paid to the number of people that are under the age of 18 as – again – the primary target market will consist of parents are purchasing soccer equipment for their children.

A soccer store marketing plan should also be developed given that the location is going to need to use a number of different strategies in order to differentiate itself for major competitors. Foremost, by maintaining a specific focus on soccer the business will be able to differentiate itself from other just general sporting good stores. Beyond having the appropriate signage for the soccer store a massive presence on the Internet should also be developed. This includes maintaining profiles on popular platforms such as FaceBook, Twitter, Instagram, and Google+. Many soccer stores will also develop relationships with local and regional sporting leagues so that they can sponsor individual teams or the league as a whole. This is one of the most important ways that local retail locations have become popular over the past 10 years given the amount of competition from large corporate stores as well as exclusively online retailers. As it relates to online sales, a proprietary website should be developed that in tandem with social media platforms. There are now many applications available that allow a purchase to be made through website as well as a social networking page. Given that there is a significant amount of competition within this industry is imperative for an entrepreneur to have sales channels online as well as through its retail location.

A soccer store SWOT analysis should also be developed. As it relates the strengths, soccer stores are generally able to remain profitable in all economic climates while generating a significant amount of high-margin income from their sales. For weaknesses, there is – again – a significant amount of competition that is going to need to be addressed on an ongoing basis. However, by maintaining a laser sharp focus exclusively on soccer products an entrepreneur can effectively differentiate their business from others in the market. As it relates to opportunities, many entrepreneurs will seek to establish additional locations so that they can increase the revenues of the business. Additionally, many entrepreneurs will also maintain expansive profiles on online sales channels in order to make sales from outside of the retail location. Relating to threats, there’s really nothing that is going to impact the way that these companies conduct business over the next 10 years. It will be very important for any soccer store owner to maintain an expansive brand-name an online presence in order to ensure the continued visibility of the company.