Social Media Consultant Business Plan and SWOT Analysis

Social Media Consultant Business Plan, Marketing Plan, How To Guide, and Funding Directory

The Social Media Consultant Business Plan and Business Development toolkit features 18 different documents that you can use for capital raising or general business planning purposes. Our product line also features comprehensive information regarding to how to start a Social Media Consultant business. All business planning packages come with easy-to-use instructions so that you can reduce the time needed to create a professional business plan and presentation.

Your Business Planning Package will be immediately emailed to you after you make your purchase.

Product Specifications (please see images below):

  • Bank/Investor Ready
  • Complete Industry Research for the Industry
  • 3 Year Excel Financial Model
  • Business Plan (26 to 30 pages)
  • Marketing Plan (24 to 28 pages)
  • 425+ Page Funding Directory
  • PowerPoint Presentation
  • Loan Amortization and ROI Tools
  • Three SWOT Analysis Templates
  • How to Start a Business Guide
  • Easy to Use Instructions
  • All Documents Delivered in Word, Excel, and PowerPoint Format
  • Meets SBA Requirements

Social media has become pervasive on a worldwide basis in regards to how people communicate with each other. As such, the demand among large corporations and even small businesses to have a reach among people that are involved with FaceBook, Twitter, Google+, Instagram, and LinkedIn is substantial. The demand for social media consultants has skyrocketed over the past five years given that there is an ever-changing complexity to helping people communicate with one another, and as such – there is a strong need for individuals that have this type of expertise that can manage profiles on behalf of their clients. The barriers to entry for a new social media consulting firm are very low. Usually, these businesses can be started for as little as $1,000 if the individual is operating in a freelance capacity. However, for companies that want to immediately create a large presence for themselves the start of cost typically range anywhere from $75,000 to $100,000 depending on the number of people that are going to be on staff from the onset of operations. It should be noted that the demand for social media consulting service typically does not wane during economic recessions has many companies will turn to these platforms in order to promote their products and services given the low cost. The gross margins generated from social media consulting services is extremely high with most firms producing gross profits of 90% to 95% depending is will on what is being calculated as part of their cost of goods sold.

Given the highly economically secure nature of these businesses and their ability to produce highly recurring streams of revenue – most financial institutions will extend a working capital line of credit to finance the early operating expenses of the business. Of course, a social media consulting business plan is going to be required. This business plan should feature a three-year profit and loss statement, cash analysis, balance sheet, breakeven analysis, and business ratios page.

Specific to this industry, there are currently about 100,000 people that operate as incorporated or independent social media consultants. Each year, these businesses aggregate we generate about $3 billion revenue and provide payrolls of $2 billion per year. The growth of this industry is expected to remain strong with annual growth of 10% to 25% given the continued and rapid expansion of social media platforms.

Within the documentation there should also be a discussion regarding the demographics of the types of businesses that we targeted for the social media consultant services. This includes discussing specific industries that may be targeted, annual revenues, annual profits, and the amount of money that any specific client has allocated for a year for social media marketing. As it relates to competition, this is somewhat difficult to gauge given that there are numerous companies and freelancers that operate within this space. Beyond companies that directly provide social media services, these companies face competition from pay per click marketing firms, search engine optimization firms, and web developers that render the services as ancillary benefits to their primary revenue centers.

A social media consultant marketing plan also needs to be developed. This marketing plan needs to be nearly exclusively done online given that many people now search for these types of services using search engines as well as varying social media platforms. Given the specific nature of this type of advertising and marketing business, it is imperative that the company maintain a substantial presence on the major social networking platforms. This will ensure that people understand exactly what this service can provide them and the return on investment as it relates to the marketing budget. In many cases, the principal focus of marketing messages that are sent out to large corporations, medium-size businesses, and small businesses focus almost exclusively on the net return on investment for each dollar of capital spent on social media marketing.

The company should also maintain a large-scale proprietary website that showcases the costs, anticipated returns on investment for a media marketing budget, hours of operation, contact information, and other relevant information as to how an individual or a company can become a client of the firm.

In some cases, as these businesses expand – they may engage in a limited print focused marketing campaign that is geared towards much larger corporations. This is especially true if the social media consultant is going to target a specific industry to provide services. However, for smaller companies – the marketing operations are most exclusively conducted on an online basis.

A social media consultant SWOT analysis should be produced as well. As it relates to strengths, the demand for social media consulting will remain strong in perpetuity given this is now the new way that most people in the world communicate with one another. The barriers to entry are low in the startup costs are considered very low. The high gross margins allow these businesses to remain profitable even if there are slight declines in revenue.

For weaknesses, these businesses will continue to face a significant and growing amount of competition as time progresses. Given the unique nature of these businesses and low barriers to entry, most any person with a laptop can call themselves a social media consultant and begin rendering services to the general public. However, once a firm has developed a strong reputation than the competitive issues that they face will decline rapidly.

As it relates to opportunities, these businesses are able to aggressively expand by hiring additional consultants, increasing the size of their marketing campaigns, and providing a larger number of services in order to reduce the total revenues. Additionally, many firms can acquire already existing consulting businesses that are already in profitable operation.

As it relates to threats, this is an ongoing and ever-changing industry. Technology changes a very rapid rate and as such it is important that the entrepreneur that is starting a social media consulting firm have a complete understanding of how to properly obtain clients, render social media marketing services, and develop marketing messages that properly position clients products and services within the marketplace. There are limited external factors as it relates to the economy that would impact the way that these companies do business.

A social media consultant business can be highly lucrative once the entrepreneur develops an expansive client base. It is imperative that these businesses maintain a very close watch on their operating expenses given that the landscape of how these companies operate can change at any given time. However, it should be again noted that these businesses are expected to remain in very strong demand over the next three decades at minimum. These companies are have limited risk as it relates to automation.