Tea Room Business Plan, Marketing Plan, How To Guide, and Funding Directory
The Tea Room Business Plan and Business Development toolkit features 18 different documents that you can use for capital raising or general business planning purposes. Our product line also features comprehensive information regarding to how to start a Tea Room business. All business planning packages come with easy-to-use instructions so that you can reduce the time needed to create a professional business plan and presentation.
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ea rooms are important part of any culture within the United States. These types of businesses have been around for hundreds of years and they are very popular in both major metropolitan areas as well as rural areas. One of the nice things about owning and operating a tea room is that the overall costs associated with these businesses is typically lower than a traditional restaurant or bar. This is primarily due to the fact that most tea rooms only operate for a certain number of hours during the day. Additionally, the gross margins generated from the sale of hot beverages – like tea – are substantially higher than most other types of eateries. The inventory turnover for the small sandwiches and other food items that are normally associated with the tea room are also very high as well. There is very little risk of inventory spoilage. Of course, with shorter operating hours and a limited menu – the revenue generated by these businesses are typically not as much as a traditional restaurant. The barriers to entry for a new tea room are considered to be moderately low given there is no need for a large-scale kitchen facility. Typically, and depending on where the business is located – most tea rooms can be established for as little as $30,000 all the way to about $150,000 depending on the specific market. Generally, the gross margins generated from sales is usually in the 85% to 90% range.
Given the high gross margins generated from sales and low operating risks, a tea room business plan can be prepared so that a bank, lender, or financial institution can make a decision as to whether or not to provide capital for this type of startup. Most financial institutions are willing to provide about 80% of the capital needed provided that these funds are used for location build out, furniture, fixtures, and equipment. Most banks will require that the owner operator put up about a 20% capital injection in order to have these funds available for working capital and inventory purchases. As with any business planning document a three-year profit and loss statement, cash flow analysis, balance sheet, breakeven analysis, and business Riches page should be developed. Beyond the financial information, a full demographic analysis should be provided as well focusing on population size, population density, effective target market radius, median household income, median family income, and median home value. Within this analysis a specific focus should be placed on the percentage of the population that consists of females. While anyone would always be welcome to enjoy the tea room – most studies point to the fact that these businesses are primarily popular among the female audience. As such, a special specific focus as to how to target these individuals within any market should be provided as well.
A tea room marketing plan needs to be developed as well. Most banks and lenders will require this type of additional documentation is submitted along with the business plan. Special attention should be paid to developing a large-scale Internet-based marketing campaign. As many people now use the Internet to find special eateries like tea rooms – an expansive presence via a proprietary website as well as through social media channels is imperative. As it relates to the proprietary website, a tea room should showcase its location, interior, hours of operation, preliminary pricing information, the menu, and how to make a reservation if required. A presence on platforms such as FaceBook, Twitter, Google+, and Instagram (for photos) should be developed as well. Most importantly, almost all social media platforms now allow for individuals to place reviews of their experience at the tea room. As such, once reviews are developed over a period of six months to 12 months after the tea rooms opening – this can be an invaluable source of additional business moving forward. Most importantly, many tea rooms will also place profiles on review websites such as Yelp.com and Tripadvisor.com so that people can find the business very quickly if they use mobile applications to find specialized eateries.
Once the marketing plan and business plan are complete, it is time to develop the tea room SWOT analysis. This document focuses on the strengths, weaknesses, opportunities, and threats that are normally associated with a small eatery. As it relates to strengths, a tea room is able to generate extremely high gross margins from the sale of hot beverages and small food items. The startup costs are low in the operational risks are considered very low for a restaurant business. For weaknesses, and as stated above – tea rooms operate with a limited amount of hours to a course of the days of these businesses can struggle with bottom-line profitability and income growth. For opportunities, these businesses usually expand by developing ancillary locations once the first location has reached profitability. Two, many tea room spaces will also act as a meeting space for a small event space during evening hours. This can substantially boost the revenues of the business. As it relates to threats, outside of any competitive issue is really nothing that would impact the way that these companies do business on a day-to-day basis. However, it should be noted that with people’s hectic schedules the demand for attending a tea room on an ongoing basis is waning somewhat slightly. It can be remedied by developing grab and go food items in order to offset any type of decline in revenue.