Thai Restaurant Business Plan and SWOT Analysis

Thai Restaurant Business Plan, Marketing Plan, How To Guide, and Funding Directory

The Thai Restaurant Business Plan and Business Development toolkit features 18 different documents that you can use for capital raising or general business planning purposes. Our product line also features comprehensive information regarding to how to start a Thai Restaurant business. All business planning packages come with easy-to-use instructions so that you can reduce the time needed to create a professional business plan and presentation.

Your Business Planning Package will be immediately emailed to you after you make your purchase.

Product Specifications (please see images below):

  • Bank/Investor Ready
  • Complete Industry Research for the Industry
  • 3 Year Excel Financial Model
  • Business Plan (26 to 30 pages)
  • Marketing Plan (24 to 28 pages)
  • 425+ Page Funding Directory
  • PowerPoint Presentation
  • Loan Amortization and ROI Tools
  • Three SWOT Analysis Templates
  • How to Start a Business Guide
  • Easy to Use Instructions
  • All Documents Delivered in Word, Excel, and PowerPoint Format
  • Meets SBA Requirements

Thai cuisine has become ubiquitous throughout the United States. In every small town, medium-sized city, and major metropolitan area there are always a number of Thai restaurants that are in operation. The low pricing point for the cuisine and the fact that they usually are open for both lunch and dinner make these popular eateries among the general public. Typically, the gross margins generated from sales of Thai cuisine range anywhere from 65% to 85% depending on the type of entrée being purchased. Typically, lunch buffets and lunch entrées typically carry slightly lower gross margins than their dinner counterparts. A Thai restaurant can be started with a capital investment ranging anywhere from $100,000 to $250,000. One of the things that has become common among these restaurants is to offer delivery services. This provides a Thai restaurant with a strong differentiating factor that it can use throughout the course of its business operations. Over the past three decades, more and more Americans have become familiar with Thai cuisine and it has seen an increase in demand during this time. This trend is expected to continue in perpetuity as more and more people demand ethnic cuisine.

Given that this is a restaurant business, most financial institutions will make a capital injection of up to 80% of the money needed in order to start a new Thai restaurant. This holds true if the operator is looking for a conventional business loan, line of credit, or SBA line of credit or loan. Of course, a Thai restaurant business plan is going to be required. This business plan should include a three year profit and loss statement, cash flow analysis, balance sheet, breakeven analysis, and business ratios page that features industry information that is in line with that of a retail restaurant location. Beyond a comprehensive financial model, a full demographic analysis outlining the types of customers only targeted by the Thai restaurant should be included as well. This includes discussing population size, population density, median household income, median family income, and the number of competitors within the target market. Usually, in smaller cities there are only a handful of other Thai restaurants and better in operation. However, in major metropolitan markets there are always a number of similar eateries that operate within the target market radius. Again, it is imperative that the Thai restaurant owner operator have an extensive differentiating factor that will allow them to remain visible and sought after within the target market.

A Thai restaurant marketing plan should be developed as well. Foremost, it is important that the owner operator distribute a number of flyers as well as print advertisements to all residents within a 5 mile to 10 mile radius of the business. In more rural areas the target market radius may be expanded. These flyers should provide potential customers with coupons for discounts on beverages and entrées. In some cases, a Thai restaurant will acquire a liquor license so that they can provide beer, wine, and cocktails to the general public. If this is the case, then one of the ways that is frequently used in order to drive traffic to a new restaurant is by offering a deep discount on alcoholic beverages. This can drive a significant amount of traffic on a weekly basis to a Thai restaurant location. Beyond a print campaign, expansive online campaign should be included as well. This includes maintaining a proprietary website that showcases the menu, pricing, delivery options, pictures of the restaurant, hours of operation, and contact information. Some Thai restaurants websites will also feature information regarding catering has become popular cuisine. Beyond the proprietary website, an expansive presence on platforms such as FaceBook, Twitter, Google+, Instagram, and food review websites should be discussed as well. A profile on Yelp.com as well as a profile on TripAdvisor.com will substantially boost the visibility among people looking for Thai restaurants when they conduct an online search. As such, it is important for a Thai restaurant owner to have an understanding of social media and how it can boost the visibility of the business.

A Thai restaurant SWOT analysis should be produced as well. This analysis focuses on the strengths, weaknesses, opportunities, and threats that are faced by these businesses. As it relates to strengths, a Thai restaurant’s revenues are somewhat immune from negative changes in the economy, the startup costs are low, the barriers to entry are moderate, and these businesses are generally able to remain profitable in most economic climates. For weaknesses, like any other restaurant a Thai restaurant is going to face significant competition from other eateries within the market. Additionally, the underlying operating costs for these businesses can be significantly high. For opportunities, many Thai restaurants will actually develop a food truck can go around a major metropolitan area and serve the cuisine directly to people on the street. This not only increases the revenues of the business but it also can substantially increase the visibility of the Thai restaurant and its retail location. There are no known threats at this time that would impact the way that these companies conduct their operations.

A Thai restaurant can be a very strong and lucrative small business investment given the moderate to low pricing point associate with cuisine, moderate startup costs, and limited risks that are associated with operating ethnic foods business. However, it is imperative and incumbent upon the entrepreneur to develop a proper marketing campaign that effectively differentiates the Thai restaurant and it’s cuisine from other competitors within the market.