Veterinary Practice Business Plan and SWOT Analysis

Veterinary Practice Business Plan, Marketing Plan, How To Guide, and Funding Directory

The Veterinary Practice Business Plan and Business Development toolkit features 18 different documents that you can use for capital raising or general business planning purposes. Our product line also features comprehensive information regarding to how to start a Veterinary Practice business. All business planning packages come with easy-to-use instructions so that you can reduce the time needed to create a professional business plan and presentation.

Your Business Planning Package will be immediately emailed to you after you make your purchase.

Product Specifications (please see images below):

  • Bank/Investor Ready
  • Complete Industry Research for the Industry
  • 3 Year Excel Financial Model
  • Business Plan (26 to 30 pages)
  • Marketing Plan (24 to 28 pages)
  • 425+ Page Funding Directory
  • PowerPoint Presentation
  • Loan Amortization and ROI Tools
  • Three SWOT Analysis Templates
  • How to Start a Business Guide
  • Easy to Use Instructions
  • All Documents Delivered in Word, Excel, and PowerPoint Format
  • Meets SBA Requirements

People love their animals and they’re willing to spend a substantial amount of money on their ongoing veterinary care. As such, veterinary practices are able to remain profitable and cash flow positive in any economic climate. These are medical doctors that specialize in treating animals, and as such the barriers to entry for owning and operating a veterinary practice are extremely high. A veterinarian is trained in a very similar manner to that of a physician that treats people, and as such these professionals are able to charge a substantial amount of money for their services. The startup costs for a new veterinary practice generally range anywhere from $100,000-$500,000 depending on whether or not real estate is being purchased as part of the veterinary practice acquisition or development. There are only a few risks beyond competitive issues that a visionary practice faces as it progresses through its operations.

A veterinary practice business plan should have all the necessary elements so that a bank or lender can properly render a decision as to whether or not to place capital with the practice. It should be immediately noted that most financial institutions are very much willing to provide as much capital as necessary to get a veterinary practice off the ground. Within the business plan, a three-year profit and loss statement, cash flow analysis, balance sheet, breakeven analysis, and business ratio page should be properly developed in accordance with GAAP principles in order to provide the funding source with the information they need.

A veterinary practice marketing plan should also be developed so that clients can be found and come into the practice from the onset of operations. Within most cities and towns, there is a limited amount of competition as it relates to visionary services. There are not nearly the same number of veterinarians in the United States as there are physicians, and as such competition is somewhat limited in most markets. As such, it is still important to have a well-developed marketing plan that showcases the profiles of the owning and operating veterinarian, hours of operation, services rendered, preliminary pricing information, and how to obtain an appointment with the practice.

Beyond the veterinary practice business plan and marketing plan, a SWOT analysis should also be developed. This analysis should focus on the strengths, weaknesses, opportunities, and threats associated with this type of business. Relating to strengths, veterinary practices – again – have very high barriers to entry as the owner of this business must be licensed as a veterinarian. For weaknesses, the operating expenses for this type of practice are somewhat high. However, the gross margins generated from services rendered usually ameliorates these expense risks. As it relates to opportunities, most veterinarians will hire an associate doctor in order to increase the billings of the business through an increased client account. Relating to threats, there’s really nothing that is going to impact the way that a veterinarian practices medicine.

In short, if someone has obtained a veterinary degree and is properly licensed to practice this type of medicine – these practices can become extremely lucrative. This is especially true in areas where there are a lot of career driven people that have opted to own animals rather than having children. This is been one of the common trends within the veterinary practice industry over the past 30 years.