Women’s Shoe Store Business Plan and SWOT Analysis

Women’s Shoe Store Business Plan, Marketing Plan, How To Guide, and Funding Directory

The Women’s Shoe Store Business Plan and Business Development toolkit features 18 different documents that you can use for capital raising or general business planning purposes. Our product line also features comprehensive information regarding to how to start a Women’s Shoe Store business. All business planning packages come with easy-to-use instructions so that you can reduce the time needed to create a professional business plan and presentation.

Your Business Planning Package will be immediately emailed to you after you make your purchase.

Product Specifications (please see images below):

  • Bank/Investor Ready
  • Complete Industry Research for the Industry
  • 3 Year Excel Financial Model
  • Business Plan (26 to 30 pages)
  • Marketing Plan (24 to 28 pages)
  • 425+ Page Funding Directory
  • PowerPoint Presentation
  • Loan Amortization and ROI Tools
  • Three SWOT Analysis Templates
  • How to Start a Business Guide
  • Easy to Use Instructions
  • All Documents Delivered in Word, Excel, and PowerPoint Format
  • Meets SBA Requirements

Women’s shoe sores are one of the unique retail businesses in that they have not suffered the same declines in revenues given the prevalence of the Internet. Many people want to continue to go to shoe stores in order to browse the selection and try on shoes to make sure they fit perfectly. Although there are now companies that allow individuals to immediately return their shoes if they do not fit once having ordered online, there still a tremendous amount of demand among female shoppers to directly go to a retail store in order to make these purchases. As such, women shoe stores are in a good position to remain as a retail business that will be able to effectively remain competitive despite continued increases in the number of online retailers. The startup costs associated with issue store typically range anywhere from $50,000 to $200,000 depending on the amount of inventory is can be carried, the pricing point of the inventory, and the location of the retailer. These businesses typically have low startup costs as it relates to the leasehold improvements that are needed for a women’s shoe store. The gross margins from sales typically range anywhere from 30% to 70% depending on whether or not discounts are applied to the purchases.

Given that this is a retailing business, many banks and lenders are willing to provide a business loan or working capital line of credit in order to get a new women shoe store off the ground. Of course, a women’s shoe store business plan is going to be needed. This business plan should feature a three-year profit and loss statement, cash analysis, balance sheet, breakeven analysis, and business ratios page. As it pertains to the industry research portion of the business plan, there are approximately 35,000 companies our own and operate one or more retail locations that sell women’s shoes. The industry employs 250,000 people in each year these businesses generate about $40 billion revenue. Within any given business plan, a thorough demographic analysis showcasing the targeted demographics should be included as well. This includes taking a look at the number of people in their gender in any given population base, population density, annual median household income, and the amount of money that is spent on shoes each year. It is also extremely important that the entrepreneur carry out a competitive analysis in order to ensure that the company is not opening its location within a heavily saturated market. There are a number of online sources where an individual can very quickly find the number of women’s shoe stores in operation for any specific market.

A women’s shoe store marketing plan also needs to be developed in order to ensure a substantial amount of visibility for these businesses. As this is a retail store, many entrepreneurs work closely with the commercial real estate brokerage in order to find a suitable location. It is the upmost importance that the entrepreneur source a highly visible retail location where thousands if not tens of thousands of people passed by each day so that they become familiar with the stores offerings. Grand opening discounts and distribution of flyers is also extremely important during the initial start up phase of the women shoe stores operations.

Almost all companies these days, especially retailers, also have an expansive online presence. It is very important that the women shoe store entrepreneur develop a mobile friendly website that features e-commerce capabilities. This will allow the business to very quickly divest inventories of both in demand and slow to move merchandise. One of the other ways that these companies will frequently expand their operations is by establishing selling platforms on third-party websites such as Amazon, eBay, Etsy, Jet, Walmart.com, and many other related platforms. Given the hundreds of millions of people go to these websites on a yearly basis, it presents a substantial opportunity for women’s shoe store entre nous or to make sales from outside of the retail store.

A women’s shoe store SWOT analysis should also be produced. As a relates to strengths, women shoe stores are able to generally remain profitable and cash flow positive in most economic climates. The startup costs are low and the barriers to entry are also considered to be moderately low. The gross margins generated from sales typically satisfies the underlying operating expenses and debt obligations associated with this business.

For weaknesses, these businesses do have high operating expenses especially in markets where retail space is limited. As such, it is very important – again – that the entrepreneur implement a wide scale marketing campaign in order to ensure as many sales as possible.

For opportunities, the best way for these businesses to grow is by continuing to expand their online presence not only through proprietary website but also through social media platforms as well. In many cases, entrepreneurs will establish secondary locations once their initial location and online activities have become profitable.

There are no known threats at this time that would impact the way that a women shoe store conducts operations. The biggest threat faced by these businesses is the ongoing risk of an economic recession or substantial inflation.

Women shoe stores will continue to remain popular in almost every economic climate. Though many people now browse the Internet for their selections, there are a very large group of people that still want to go directly into a retail store to make their purchases. This business will be able to continue to draw an audience especially among older people do not that do not frequently make his many online purchases as their younger counterparts.