Fertility Clinic Business Plan, Marketing Plan, How To Guide, and Funding Directory
The Fertility Clinic Business Plan and Business Development toolkit features 18 different documents that you can use for capital raising or general business planning purposes. Our product line also features comprehensive information regarding to how to start a Fertility Clinic business. All business planning packages come with easy-to-use instructions so that you can reduce the time needed to create a professional business plan and presentation.
Your Business Planning Package will be immediately emailed to you after you make your purchase.
- Bank/Investor Ready!
- Complete Industry Research
- 3 Year Excel Financial Model
- Business Plan (26 to 30 pages)
- Loan Amortization and ROI Tools
- Three SWOT Analysis Templates
- Easy to Use Instructions
- All Documents Delivered in Word, Excel, and PDF Format
- Meets SBA Requirements
Fertility clinics have become some of the most lucrative types of healthcare businesses within the United States. This is primarily due to the fact that these clinics receive a significant portion of their revenues directly from patients as well as a offsetting amount from private insurance companies. For high-end insurance plans, some or all costs relating to fertility issues are covered. However, many insurance businesses still do not provide a significant reimbursement for fertility services – and as such, the onus of paying for these fertility clinic services falls on the patient. It should be noted that given that many people are waiting until their early 30s to mid 30s to have children – the prevalence of fertility issues has increased. As such, the demand for in vitro fertilization as well as related services has exploded over the past 15 years. This trend is expected to continue in perpetuity as people are waiting longer before they have families.
As this is a healthcare business, many banks and lenders are more than happy to provide almost all of the capital necessary to launch a new fertility clinic. In the majority of states, these clinics must be owned and operated by a qualified physician that can render fertility services to the general public. If an individual is looking to start one of these businesses using bank capital then they are going to need a business plan. The fertility clinic business plan should feature a three-year profit and loss statement, cash flow analysis, balance sheet, breakeven analysis, and business ratios page. These figures should fall in line with industry standards. Beyond the financial model, a fully developed marketing analysis needs to be included in the documentation as well. This includes an examination of population base, population density, median household income, median family income, percentage of people that have private insurance, and the number of people that are waiting until there 30s before they have children. The last metric is extremely important to note as this will be one of the major determining factors as to whether or not this specific fertility clinic is going to be economically viable.
As it relates to fertility clinic marketing plan, this needs to be developed in conjunction with an advertising agency or marketing firm. There are usually a number of statistics that fertility clinics publish to the general public, and as such these need to be properly developed to showcase this to potential people that are looking to start families. A presence on the Internet is imperative given that people are going to want to know the backgrounds of any physician rendering the services before they commit to becoming patients of the clinic. This website should be listed on long all major search engines. Additional information that should be featured on the web platform include preliminary pricing information, insurance is accepted, hours of operation, and how to get an appointment with the business. Beyond an online and print marketing campaign, it is important that a fertility clinic developed ongoing relationships with area gynecologists, general practitioners, and endocrinologists that will refer women that have fertility issues to the company. Additionally, many fertility clinics also maintain ongoing referral relationships with urologists given that male infertility issues can also cause issues.
A fertility clinic SWOT analysis is also needed when raising capital. This document showcases the strengths, weaknesses, opportunities, and threats that are commonly faced. As it relates to strengths, the barriers to entry for new fertility clinic are extremely high given the fact that it must be a physician that owns and operates his business. The gross margins generated from services range anywhere from 85% to 95% depending on the procedures being offered. For weaknesses, the liabilities associated with a fertility clinic practice are somewhat hot. As such, there are expenses relating to maintaining an expansive malpractice insurance policy. Also, the general operating expenses of these businesses is also very high given that a number of nurses and allied health professionals must be hired to work in conjunction with the physician. As it relates to opportunities, these businesses will frequently hire associate endocrinologists and gynecologists that can work with the owner in expanding the billings of the business. For threats, there’s really no major threat that would impact the way that a fertility clinic does business. As many of these businesses receive their fees directly from patients, they are far less susceptible to changes in public health care policy.
A fertility clinic can be an extremely lucrative type of healthcare business. The average income generated by someone who owns and operates one of these businesses ranges anywhere from $300,000 per year to $600,000 per year depending on their location and types of payment accepted. The demand for service is expected to grow even more over the next two decades.
Fertility Clinic Business Plan (text of the plan – sample images only)
The purchased plan’s figures are specific for a fertility clinic.
1.0 Executive Summary
The purpose of this business plan is to raise $150,000 for the development of a fertility clinic while showcasing the expected financials and operations over the next three years. The Fertility Clinic, Inc. (“the Company”) is a New York based corporation that will provide fertility clinic services and related medical care to customers in its targeted market. The Company was founded in by Dr. John Doe.
1.1 The Services
Dr. Doe will render in vitro fertilization and related procedures within the greater targeted community. These services include examination, blood work, fertility consultations, sperm storage, embryo storage and related services.
The Company will also recognize revenues from the sale of fertility medical appliances prescribed by Dr. Doe. Most revenues will be collected directly from patients as fertility is typically considered to be an elective medical procedure.
The third section of the business plan will further describe the services offered by the Fertility Clinic.
1.2 Financing
Dr. Doe is seeking to raise $150,000 from as a bank loan. The interest rate and loan agreement are to be further discussed during negotiation. This business plan assumes that the business will receive a 10 year loan with a 9% fixed interest rate. The financing will be used for the following:
- Development of the Company’s Fertility Clinic location.
- Financing for the first six months of operation.
- Capital to purchase medical equipment.
Dr. Doe will contribute $25,000 to the venture.
1.3 Mission Statement
Dr. Doe’s mission is to become the recognized leader in its targeted market for fertility services.
1.4 Management Team
The Company was founded by Dr. John Doe. Dr. Doe has more than 10 years of experience as a practicing physician. Through his expertise, he will be able to bring the operations of the business to profitability within its first year of operations.
1.5 Sales Forecasts
Dr. Doe expects a strong rate of growth at the start of operations. Below are the expected financials over the next three years.
1.6 Expansion Plan
The Founder expects that the business will aggressively expand during the first three years of operation. Dr. Doe intends to implement marketing campaigns that will effectively target individuals and families that need free medical care within the target market.
2.0 Company and Financing Summary
2.1 Registered Name and Corporate Structure
Fertility Clinic, Inc. The Company is registered as a corporation in the State of New York.
2.2 Required Funds
At this time, the Fertility Clinic requires $150,000 of debt funds. Below is a breakdown of how these funds will be used:
2.3 Investor Equity
Dr. Doe is not seeking an investment from a third party at this time.
2.4 Management Equity
John Doe owns 100% of the Fertility Clinic, Inc.
2.5 Exit Strategy
If the business is very successful, Dr. Doe may seek to sell the practice to a third party for a significant earnings multiple. Most likely, the Company will hire a qualified business broker to sell the business on behalf of the Fertility Clinic. Based on historical numbers, the business could fetch a sales premium of up to 2 to 3 times earnings.
3.0 Medical Services
The primary source of revenue for the business will be the fertility based medical services provided by Dr. Doe. The Company will offer many of the services that are common within this specialty including in vitro fertilizations, consultations, examinations, and related procedures.
In the future, Dr. Doe will seek to hire additional physicians that will expand the Fertility Clinic organically through increased patient flow. These associate physicians may eventually acquire the practice from Dr. Doe upon his retirement or relocation.
4.0 Strategic and Market Analysis
4.1 Economic Outlook
This section of the analysis will detail the economic climate, the medical industry, the customer profile, and the competition that the business will face as it progresses through its business operations.
Currently, the economic market condition in the United States is moderate. Unemployment rates have declined while asset prices have risen substantially. However, the Fertility Clinic operates with great economic stability as people will continue to want to have children despite deleterious changes in the general economy.
4.2 Industry Analysis
Within the United States there are approximately 200,000 medical practices (excluding mental health practices) that comprise of one or more doctors that act in a private practice capacity. Each year, these practices generate more than $190 billion dollars of revenue and employ more than 1.8 million people (including the doctors). The growth of this industry has remained in lockstep with the growth of the general population. Approximately 5% of these doctors retire each year. Approximately 16,000 doctors enter private practice each year.
4.3 Customer Profile
The Fertility Clinic average client will be a middle class man or woman living in the Company’s target market. Common traits among clients will include:
- Annual household income exceeding $75,000 per year.
- Lives or works no more than 15 miles from the Company’s location.
- Will spend $5,000 to $25,000 on fertilization services.
4.4 Competition
This is one of the sections we discuss in the purchased document.
5.0 Marketing Plan
The Fertility Clinic intends to maintain an extensive marketing campaign that will ensure maximum visibility for the business in its targeted market. Below is an overview of the marketing strategies and objectives of the Fertility Clinic.
5.1 Marketing Strategies
Dr. Doe intends on using a number of marketing strategies that will allow the Fertility Clinic to easily target men, women, and families within the target market. These strategies include traditional print advertisements and ads placed on search engines on the Internet. Below is a description of how the business intends to market its services to the general public.
The Fertility Clinic will also use an internet based strategy. This is very important as many people seeking local services, such as doctors, now the Internet to conduct their preliminary searches. Dr. Doe will register the Fertility Clinic with online portals so that potential customers can easily reach the business. The Company will also develop its own online website.
The Company will maintain a sizable amount of print and traditional advertising methods within local markets to promote the medical services that the Company is selling.
6.0 Organizational Plan and Personnel Summary
7.0 Financial Plan
7.1 Underlying Assumptions
The Company has based its proforma financial statements on the following:
- The Fertility Clinic will have an annual revenue growth rate of 16% per year.
- The Owner will acquire $150,000 of debt funds to develop the business.
- The loan will have a 10 year term with a 9% interest rate.
7.2 Sensitivity Analysis
In the event of an economic downturn, the Company will not see a major decline in revenues. Medical services are in demand regardless of the general economic climate as they are an essential service for health.
7.3 Source of Funds
7.4 Profit and Loss Statement
7.5 Cash Flow Analysis
7.6 Balance Sheet
