Advertising Agency Business Plan and SWOT Analysis

Advertising Agency Business Plan, Marketing Plan, How To Guide, and Funding Directory

The Advertising Agency Business Plan and Business Development toolkit features 18 different documents that you can use for capital raising or general business planning purposes. Our product line also features comprehensive information regarding to how to start an Advertising Agency business. All business planning packages come with easy-to-use instructions so that you can reduce the time needed to create a professional business plan and presentation.

Your Business Planning Package will be immediately emailed to you after you make your purchase.

Product Specifications (please see images below):

  • Bank/Investor Ready
  • Complete Industry Research for the Industry
  • 3 Year Excel Financial Model
  • Business Plan (26 to 30 pages)
  • Marketing Plan (24 to 28 pages)
  • 425+ Page Funding Directory
  • PowerPoint Presentation
  • Loan Amortization and ROI Tools
  • Three SWOT Analysis Templates
  • How to Start a Business Guide
  • Easy to Use Instructions
  • All Documents Delivered in Word, Excel, and PowerPoint Format
  • Meets SBA Requirements

Advertising agencies are one of the oldest industries within the United States. At all times, businesses are going to need advice and strategic planning as it relates to the development of marketing campaigns and their implementation. One of the nice things about advertising agencies is that they are generally able to remain profitable at all times. Even during times of economic recession, many businesses will actually increase their marketing budgets in order to drive more traffic to their businesses as well as websites. One of the common trends among advertising agencies, over the past 10 years, this offer digital media and advertising services as well. As many consumers now use the Internet to do product research and service provider research, it is imperative that a modern advertising agency ensure that they have departments that focus specifically on Internet-based advertising services. The barriers to entry for a new advertising agency are moderately low. Most people I get started in this industry by starting their own agency usually have a significant number of industry contacts before they start out on the road. Generally, the startup costs associated with an advertising agency one anywhere from $25,000 all the way to $200,000 depending on the scale, scope, and services offered to potential clients.

Banks and financial institutions are generally happy to provide the capital needed to start a new advertising agency provided that the entrepreneur has a substantial amount of experience within the industry. Of course, if an entrepreneur is looking to raise capital for their operations and they are going to need an advertising agency business plan. This business plan should encompass a full view of what services are going to provided to customers, the start capital needed, industry research, as well as local market research. Within the business plan, a developed financial model that includes a three-year profit and loss statement, cash flow analysis, breakeven analysis, balance sheet, and business ratios page should be developed. It is very important that an advertising agency watched their cash flow quickly given that most fees are paid via invoice. As such, an entrepreneur that owns an advertising agency needs to thoroughly examine how long they will hold receivables for while they incur the underlying expenses of developing a new advertising campaign on behalf of clients.

Beyond the business plan, and advertising agency marketing plan is also needed. This document should thoroughly showcase how the owner and sales staff will target potential small businesses, medium-size businesses, and large corporations for ongoing advertising and ad placement services. Most importantly, an advertising agency needs to have an online presence that showcases the entire portfolio of the business. They can be anticipated that approximately 5% to 10% of the total revenues generated will be reallocated towards marketing and advertising expenses specific for the firm.

After the business plan and marketing plan have been developed, it is time to develop the advertising agency SWOT analysis. This analysis focuses on the strengths, weaknesses, opportunities, and threats that are faced by these organizations. Relating to strengths, most advertising agencies generate extremely high gross margins from their services. Additionally, demand does not wane during times of economic recession. For weaknesses, there is a substantial amount of competition in the advertising industry. As such, an entrepreneur needs to find ways that they can appropriately differentiate themselves within the market. Relating to opportunities, many advertising agencies will continue to expand their menu of services in order to increase the types of ads that can be developed and placed on behalf of the client. For threats, there are no real major threats that face these businesses at this time beyond ongoing competitive issues and a potential economic recession.

In closing, an advertising agency can be a highly profitable small business provided that the owner has substantial experience in the field of advertising, keeps overhead and operating costs low, and provides outstanding service to clients.