Aerial Photographer Business Plan, Marketing Plan, How To Guide, and Funding Directory
The Aerial Photographer Business Plan and Business Development toolkit features 18 different documents that you can use for capital raising or general business planning purposes. Our product line also features comprehensive information regarding to how to start an Aerial Photographer business. All business planning packages come with easy-to-use instructions so that you can reduce the time needed to create a professional business plan and presentation.
Your Business Planning Package will be immediately emailed to you after you make your purchase.
Product Specifications (please see images below):
Aerial photography has exploded over the past five years given that drones can now be used to produce these types of images and videos. The demand for aerial photography and related services has exploded specifically among advertising agencies and marketing firms that want to use images are taken from a height. Also, these businesses have become very popular when with real estate brokers and real estate agents given that individuals want to see images of the properties from and overhead perspective. As such, these businesses have created an entirely new segment of the photography industry. The startup costs associated with the new aerial photography business are considered to be very low. Typically, a photographer that has experience operating a drone or related instrument construe this business for as little as $1,000 all the way up to $25,000 depending on equipment that is going to be used. In previous times, many aerial photographers specialized in using small airplanes in order to capture overhead images. However, with the advancement of drone technology – these businesses can substantially reduce their costs through the usage of these devices. Of course, there are certain instances where airplanes and helicopters are still used to gather certain images. It is imperative that any individual looking to get into the business of photography or drone photography have the appropriate licensure in place in order to render the services to the general public.
Given the equipment that is being purchased, most financial institutions will provide a line of credit that is secured against the expensive photography equipment. Given the low start up costs of these businesses, most banks and lenders consider this to be a low risk loan to a potential entrepreneur looking to get looking to enter the field of aerial photography. Of course, with any business planning activities – a three-year profit and loss statement, cash flow analysis, balance sheet, breakeven analysis, and business ratios page should be developed. Special attention within the business plan should be paid to developing ongoing and referral relationships with event planners, real estate brokerages, real estate agents, real estate developers, construction companies, and other entities that have ongoing image and video needs. Many of these businesses, again, will develop ongoing relationships with advertising agencies and marketing firms as their initial customer base. The demographic profiles needed within the business plan are considered to be minimal and should focus substantially on developing purchase order relationships with the aforementioned entities.
Once the business plan is complete – it is time to develop the aerial photographer marketing plan. As it relates to marketing, many of these businesses will maintain an expansive online presence is showcases a large portfolio of work including still images and videos that have been taken by the aerial photographer. As with any photography or videography business – it is imperative that a presence on social media is developed to operate in concert with the stand alone website. One of the primary platforms that is used for photography businesses is Instagram given that images and videos can be quickly uploaded to these platforms. Additionally, many aerial photography businesses will develop an extensive number of videos in a place on popular websites such as YouTube and Vimeo that can be seen by potential customers or the general public. One of the other way that these businesses are able to generate income is through the licensing of stock images and stock videos that are made available to the general public. These videos and images are often used by advertising agencies and marketing firms when developing advertisements on behalf of their clients. This can be a substantial secondary stream of income for business given that they will have a substantial amount of intellectual property. The website that is used by the aerial photographer should have a number of links to databases and forums that are specific to drone photography, videography, and aerial photography.
Once the above documentation has been developed, it is time to produce the aerial photographer SWOT analysis. As it relates to strengths, aerial photography businesses are able to launch their operations pretty easily and with minimal startup costs. The gross margins generated are considered to be relatively high. As it relates to weaknesses, these businesses are always going to face a significant amount competition from other operators of aerial drone photography vehicles and individuals that go into airplanes and helicopters to take pictures. For opportunities, really one of the best ways to expand photography is by the licensing of copyrighted images and videos that are going to be used in conjunction with third-party advertisements. For threats, there is going to need to be a constant updating of technology that eats used in conjunction with these businesses given that the resolution of aerial photography devices increases on a yearly basis. As such, this is going to contribute to higher underlying operating costs as these businesses are able to need to integrate a host of new technology into the operations on a year-to-year basis.