Airline Business Plan and SWOT Analysis

Airline Business Plan, Marketing Plan, How To Guide, and Funding Directory

The Airline Business Plan and Business Development toolkit features 18 different documents that you can use for capital raising or general business planning purposes. Our product line also features comprehensive information regarding to how to start an Airline business. All business planning packages come with easy-to-use instructions so that you can reduce the time needed to create a professional business plan and presentation.

Your Business Planning Package will be immediately emailed to you after you make your purchase.

Product Specifications (please see images below):

  • Bank/Investor Ready
  • Complete Industry Research for the Industry
  • 3 Year Excel Financial Model
  • Business Plan (26 to 30 pages)
  • Marketing Plan (24 to 28 pages)
  • 425+ Page Funding Directory
  • PowerPoint Presentation
  • Loan Amortization and ROI Tools
  • Three SWOT Analysis Templates
  • How to Start a Business Guide
  • Easy to Use Instructions
  • All Documents Delivered in Word, Excel, and PowerPoint Format
  • Meets SBA Requirements

Among all types of businesses, airlines are some of the most difficult types of companies to start. This is not only due to the fact that there is a substantial amount of capital required to start these businesses – usually in excess of $10 million – but there is also the need to acquire a number of licenses from the FAA in order to properly operate as an airline. One of the other major challenges in starting an airline is that the business must acquire space at a terminal in order to have the plane be able to have a space to park and board and disembark passengers. The gross margins generated from revenues are relatively low given the number of inputs is required in order to operate airline. The fees are associated with operating an airline usually to cover the costs of the underlying operating expenses, but this is not always the case. The expenses regarding airlines include pilot fees, flight attendant costs, fuel, advertising, booking arrangements, and terminal fees. There are numerous ways in which smaller airlines tend to do well if they are able to partner with a much larger airline that outsources certain flights.

An airline business plan should be developed if the entrepreneur is seeking capital for this business. This business plan should feature a three-year profit and loss statement, cash analysis, balance sheet, breakeven analysis, and business ratios page. Most importantly, thorough industry research should be included showcasing the number of airlines in operation – there are around 900 – as well as the annual revenue generated by the industry, which is about $200 billion. A thorough demographic analysis should be included as well specifically discussing the types of flyers that we targeted with the airline’s operations. A competitive analysis should also be developed in order to ensure that the airline can properly differentiate itself from other competitors in the market. This is my most difficult aspects of developing a new airline. Many newer airlines focus substantially in providing low-cost airfare to the general public.

An  airline SWOT analysis should be developed as well. As it relates to strengths, the demand for air travel does not typically waned during times of economic recession. Additionally, once profitable – these businesses are able to grow by economies of scale by being able to acquire inputs at a much lower cost.

For weaknesses, the fluctuation in the valuations of energy can drastically impact the way that an airline conducts its operations. Additionally, there are a myriad of laws that must be it hereto at all times.

For opportunities, almost all airlines expand by simply acquiring additional aircraft in order to service a greater target market. These businesses will frequently develop partnerships and strategic alliances with major air carriers in order to have certain flights outsource to them on an ongoing basis.

As it relates to threats, changes in energy prices wore a major economic recession can have a significant impact on airline. As such, these businesses need to plan ahead and head for all the potential contingencies that can occur.

An airline marketing plan also needs to be developed in order to ensure that people are going to be able to book flights immediately. Most importantly, and as discussed earlier, airlines will frequently develop strategic alliances with major air carriers so that their customers will actually boarded on the airlines aircraft. This can provide the business with a substantial amount of revenue at the onset of operations which will allow it to remain profitable in any economic climate.

A marketing firm is often hired in order to ensure that the airline can properly position its brand within this highly competitive market. Most importantly, almost all airlines now use some form of e-commerce technology only for their own website but also in conjunction with online travel websites as well. A qualified technology firm should be hired in order to ensure that the business is going to be able to integrate the latest in mobile friendly technology so that customers can quickly book flights. Again, the most common way that these businesses conduct their marketing operations is through the use of a third-party marketing campaign as it does reduce the expenditures associated with maintaining an in-house marketing department.

Air travel is something that is constantly changing not only from a customer’s perspective also for business operations perspective as well. For entrepreneurs the have extensive experience in the field of aviation, and airline can be a lucrative enterprise provided that all inputs and as well as all contingencies are in place.