Assisted Living Facility Business Plan and SWOT Analysis

Assisted Living Facility Business Plan, Marketing Plan, How To Guide, and Funding Directory

The Assisted Living Facility Business Plan and Business Development toolkit features 18 different documents that you can use for capital raising or general business planning purposes. Our product line also features comprehensive information regarding to how to start an Assisted Living Facility business. All business planning packages come with easy-to-use instructions so that you can reduce the time needed to create a professional business plan and presentation.

Your Business Planning Package will be immediately emailed to you after you make your purchase.

Product Specifications (please see images below):

  • Bank/Investor Ready
  • Complete Industry Research for the Industry
  • 3 Year Excel Financial Model
  • Business Plan (26 to 30 pages)
  • Marketing Plan (24 to 28 pages)
  • 425+ Page Funding Directory
  • PowerPoint Presentation
  • Loan Amortization and ROI Tools
  • Three SWOT Analysis Templates
  • How to Start a Business Guide
  • Easy to Use Instructions
  • All Documents Delivered in Word, Excel, and PowerPoint Format
  • Meets SBA Requirements

One of the most popular businesses to start within the United States at this time are assisted living facilities. As more Baby Boomers become senior citizens, the demand for assisted living services are going to increase tremendously. It is expected that this industry will nearly double over the next fifteen years. Many major healthcare corporations have prepared for this substantial increase in assisted living facility demand.

Foremost, when you are thinking of developing an assisted living facility – it is imperative that you have a properly developed business plan. This is especially true if you going to raise capital from financial institutions or private investors. Your assisted living facility business plan should feature a standard three to five year outlook with a focus on the profit and loss statements, cash flow analysis, and balance sheet. The financial elements to the business plan are the most important aspect of the document. The business plan should also feature information about the facility, your operations, and the local/regional market in which the assisted living facility will operate. You should have your CPA review the document before you submit it to a third party.

Once you have developed the business plan, it is now time to develop the assisted living facility marketing plan. The marketing plan should include information about how you intend to acquire residents for the facility. The most prominent way that new assisted living facilities market their services to the general public is by developing ongoing referral relationships with doctors, hospitals, and related medical practitioners that will refer potential clients to the business frequently. There is no better method of marketing that receiving a referral from a trusted source.

Common to the early planning stages of an assisted living facility is the development of a SWOT analysis. This document showcases the strengths, weaknesses, opportunities, and threats. For an assisted living facility, one of the primary strengths associated with these businesses is that their revenues are relative immune from negative changes in the economy. Ongoing weaknesses and threats are usually based on competitive issues as well as ongoing uncertainty within the healthcare market. Opportunities for assisted living facilities, beyond development/acquisition of additional units, usually focuses on adding medical personnel staff that can drastically increase the billings associated with each client. Many assisted living facilities focus heavily on hiring nurses, doctors, and physical therapists in order to increase reimbursements from publicly and privately funded healthcare systems. There is also the opportunity to develop nursing home services alongside people that simply need assisted living care.

In closing, assisted living facilities will always be in demand among the general public. It is a fact of life that as people get older, they require ongoing assistance in order to help them live healthy and productive lives. As it relates to the expansion of an assisted living facility – most operators focus on developing several facilities that they operate from a central facility. These companies benefit tremendously through economies of scale. The trend of large scale assisted living facilities being operated by large corporations is expected to continue in perpetuity.