BBQ Restaurant Business Plan and SWOT Analysis

BBQ Restaurant Business Plan, Marketing Plan, How To Guide, and Funding Directory

The BBQ Restaurant Business Plan and Business Development toolkit features 18 different documents that you can use for capital raising or general business planning purposes. Our product line also features comprehensive information regarding to how to start a BBQ Restaurant business. All business planning packages come with easy-to-use instructions so that you can reduce the time needed to create a professional business plan and presentation.

Your Business Planning Package will be immediately emailed to you after you make your purchase.

Product Specifications (please see images below):

  • Bank/Investor Ready
  • Complete Industry Research for the Industry
  • 3 Year Excel Financial Model
  • Business Plan (26 to 30 pages)
  • Marketing Plan (24 to 28 pages)
  • 425+ Page Funding Directory
  • PowerPoint Presentation
  • Loan Amortization and ROI Tools
  • Three SWOT Analysis Templates
  • How to Start a Business Guide
  • Easy to Use Instructions
  • All Documents Delivered in Word, Excel, and PowerPoint Format
  • Meets SBA Requirements

BBQ restaurants are extremely popular food venues. They are one of the most popular types of cuisine offered with the United States, and this segment of the restaurant industry has experienced a resurgence in popularity over the past 10 years. Many BBQ restaurants actually start as food trucks that become popular and eventually morph into standard restaurant locations. The barriers to entry for a new BBQ restaurant are relatively low. The biggest expense usually comes from the equipment that is needed such as the smoker, trailer, and kitchen equipment that can be found in these locations. Generally, a new BBQ restaurant typically has a startup cost of $200,000 to $300,000 depending on the location and the initial size of the restaurant facility. The gross margins generated from food sales typically ranges anywhere from 70% to 85% depending on the pricing used by the restaurant owner. As a whole, the restaurant industry is one of the largest industries within the United States. Each year, more than $750 billion of food is sold through these locations and the industry employs more than 15 million people. This is one of the industries within the United States that will always remain popular and common given that people are always going to want to go out to eat. This is especially true among restaurateurs that specialize in BBQ food.

Like most restaurants, a entrepreneur can receive a significant amount of capital support from a lender provided that these funds are primarily used for the acquisition of furniture, fixtures, and equipment coupled with the development of the restaurant location. The inventory costs associated with these types of businesses is usually low and the turnover is extremely high. As with all capital raising documents, a BBQ restaurant business plan should have a three year profit and loss statement, cash flow analysis, balance sheet, breakeven analysis, and business ratios page. Industry-standard figures should be used when there is still an unknown as to any specific underlying cost. Outside of the financial information, a thorough examination of the competitors within any given local and regional market should be completed as well. This is especially true in areas where BBQ food is extremely popular. Beyond a competitive analysis, and examination of the population, population density, median household income, median family income, and the age targeted by the BBQ restaurant should be discussed as well. As with most restaurants, BBQ food is extremely popular and finds an audience among a diverse range of ages, income levels, and wealth within any given market.

A standalone BBQ marketing plan should be developed as well. Given the intense competition in the restaurant industry – it is important that the BBQ restaurant develop a unique way of marketing its food and beverage products to the general public. Most importantly, many moderate size restaurants will hire a public relations firm in order to boost the visibility of the restaurant from the onset of operations. This includes the use of traditional print advertising coupled with an expansive online marketing campaign. As it relates to online marketing, many entrepreneurs now use the power of social media platforms like FaceBook, Twitter, Instagram, and Google+ in order to find the immediate audience for their food products. It will be imperative that the BBQ restaurant maintain profiles on these platforms given that customers can also leave reviews. Many entrepreneurs will also establish profiles on websites such as and in order to have reviews published on these websites as well. Even though it is a difficult part of the restaurant launching experience – receiving strong reviews from a number of customers will ensure the longevity of the BBQ restaurant through the life of the business. Print advertisements are usually distributed via mail directly to customers within a 5 mile to 10 mile radius of the restaurants location.

A BBQ restaurant SWOT analysis should also be created. This document outlines the strengths, weaknesses, opportunities, and threats are associated with the business. As it relates the strengths, BBQ restaurants are extremely popular right now and have been for the past 10 years. This popularity is expected to grow as more people have an interest in locally produced food – especially BBQ. The gross margins associated with the sale of this cuisine are relatively high and the startup costs are considered to be moderate. For weaknesses, there is a significant amount of competition within this industry and the restaurant owner needs to have a complete understanding of how to operate a restaurant profitably on a day-to-day basis. There can be fluctuations in the underlying cost of meats  and other inputs that are normally associated with BBQ food. As such, it is important that the owner understands how to mitigate these risks. As it relates to opportunities, a BBQ restaurant will frequently have a standalone food truck that can be used at events and for catering operations. This is one of the best ways to reduce the risks of us operating a standard retail restaurant location given that substantial additional revenues can be generated from food truck sales. Additionally, a BBQ food truck can also increase the brand-name visibility of the restaurant location. For threats, there’s really nothing that would majorly impact the way that a BBQ restaurant conducts its business operations. While there will be continued and ongoing competitive issues that these businesses will have to deal with on a day-to-day basis, provided that an entrepreneur does a great job with the food they can retain a strong foothold in this market.