Food Delivery Service Business Plan and SWOT Analysis

Food Delivery Service Business Plan, Marketing Plan, How To Guide, and Funding Directory

The Food Delivery Service Business Plan and Business Development toolkit features 18 different documents that you can use for capital raising or general business planning purposes. Our product line also features comprehensive information regarding to how to start a Food Delivery Service business. All business planning packages come with easy-to-use instructions so that you can reduce the time needed to create a professional business plan and presentation.

Your Business Planning Package will be immediately emailed to you after you make your purchase.

Product Specifications (please see images below):

  • Bank/Investor Ready
  • Complete Industry Research for the Industry
  • 3 Year Excel Financial Model
  • Business Plan (26 to 30 pages)
  • Marketing Plan (24 to 28 pages)
  • 425+ Page Funding Directory
  • PowerPoint Presentation
  • Loan Amortization and ROI Tools
  • Three SWOT Analysis Templates
  • How to Start a Business Guide
  • Easy to Use Instructions
  • All Documents Delivered in Word, Excel, and PowerPoint Format
  • Meets SBA Requirements


Food delivery services have become very popular businesses over the past five years even that these companies can quickly receive their orders via online channels and servicing number of restaurants within any given local market. Additionally, the demand among restaurants to have delivery services has increased substantially given how busy people are these days. In times past, many people would place orders at a restaurant and then go pick up their fruit. However, given people’s very busy schedules they now want to be able to have access to a delivery service that will bring food to them very quickly. As such, food delivery services have exploded in popularity as it relates to launching these new businesses coupled with online applications that allow them to very quickly take orders. The barriers to entry for new food delivery service are considered to be very low. Generally, the startup costs associated with these companies usually range anywhere from $20,000-$100,000 depending on the number of vehicles being purchased.

Most banks, financial institutions, and investors are happy to place capital with food delivery services given the large amount of tangible assets – primarily vehicles – there acquired with the capital being used. If you are raising capital for new food delivery service then you are going to need a business plan. This document should include a three-year profit and loss statement, cash flow analysis, balance sheet, breakeven analysis, and business ratios page that showcases financial metrics that are common to this industry. Beyond the financial information, a very well-developed analysis of the number of restaurants operating within the market, population size, population density, competitor information, median household income, median family income, and other relevant demographic information should be included within this document. Of special importance to the business plan – should be the discussions regarding developing ongoing referral relationships with restaurants within the local market. As these are the companies that are going to be providing the revenues for the food delivery service, it is imperative that these businesses make sure they have a number of relationships in place so that revenue generation can commence immediately.

After the business plan is complete, it is time to develop the food delivery service marketing plan. Again, this document should focus heavily on the ongoing need to have relationships with a number of different types of restaurants within the local market. Additionally, a food delivery service needs to maintain expansive information technology infrastructure so that any orders that come from restaurants are immediately serviced by the company’s drivers. The company’s website should also be accessible to people that are looking to have food delivered to them. On this website, the listings of all restaurants of which the food delivery service has relationship should be listed. This will drive traffic to restaurants and will boost the revenues of both businesses. As it relates to maintaining a print campaign, this is not nearly as important to maintaining an expansive online presence. Usually, it is going to be up to the restaurant to market their food and beverage products to the general public – and as such there will be very little need to inform the general public of the brand name of the company. Of course, it is important that there is some level of brand-name marketing given that people are going to want to see familiar faces and familiar vehicles when they place orders for food.

Once these two pieces of documentation are developed that it is time to develop the food delivery service SWOT analysis. This document focuses on the strengths, weaknesses, opportunities, and threats that are commonly faced by these companies. As it relates to strengths, the gross margins generated from delivery services is extremely high. It can be anticipated that gross margins are somewhere in the neighborhood of 90% to 95%. For weaknesses, while this is not a new industry technological changes are altering the way that these companies operate. This is going to become a highly competitive industry within the next five years and it is imperative that in owner operator of a food delivery service understand how to properly implement new technology into their offerings as time progresses. The operating costs associated with this type of business are moderate. As it relates to opportunities, these businesses benefit substantially by adding drivers and by developing ongoing relationships with major restaurant chains that will provide the food delivery service with a substantial amount of business. Pertaining to threats, there is very little that would impact the way that a food delivery service will conduct operations in the future outside of automation and major technological changes. An economic recession would only have a modest impact on a food delivery services ability to generate revenues.