Herbal Medicine Store Business Plan and SWOT Analysis

Herbal Medicine Store Business Plan, Marketing Plan, How To Guide, and Funding Directory

The Herbal Medicine Store Business Plan and Business Development toolkit features 18 different documents that you can use for capital raising or general business planning purposes. Our product line also features comprehensive information regarding to how to start a Herbal Medicine Store business. All business planning packages come with easy-to-use instructions so that you can reduce the time needed to create a professional business plan and presentation.

Your Business Planning Package will be immediately emailed to you after you make your purchase.

Product Specifications (please see images below):

  • Bank/Investor Ready
  • Complete Industry Research for the Industry
  • 3 Year Excel Financial Model
  • Business Plan (26 to 30 pages)
  • Marketing Plan (24 to 28 pages)
  • 425+ Page Funding Directory
  • PowerPoint Presentation
  • Loan Amortization and ROI Tools
  • Three SWOT Analysis Templates
  • How to Start a Business Guide
  • Easy to Use Instructions
  • All Documents Delivered in Word, Excel, and PowerPoint Format
  • Meets SBA Requirements

Many people turn to herbal medicine stores when they have ailments that can be easily treated through non-pharmaceutical means. As such, these businesses have thrived over the past 30 years as more and more people will seek to treat these minor ailments with herbs and herbal medicines rather than with pharmaceutical drugs. The gross margins generated from the sale of herbal medicines typically ranges anywhere from 65% to 85% depending on the type of product being sold. Usually, and herbal medicine store will carry thousands of products including herbs, essential oils, tinctures, and other inventories that are common to this type of business. These businesses frequently will also have special tea services on hand including yoga classes which can substantially boost the revenues of the business on a day-to-day basis. The startup costs associated with the new herbal medicine store are considered to be moderately low with most stores having a startup cost ranging anywhere from $50,000 to $100,000 depending on the location. The inventory cost is usually the highest expense that is associated with an herbal medicine store.


One of the ways that these businesses will often maintain their profitability is by maintaining a number of different sales channels with a focus on e-commerce. This includes having a proprietary e-commerce website while concurrently selling inventories through third-party websites such as Amazon.com, eBay.com, NC.com, and related third-party selling entities. In fact, one of the ways that these businesses thrive is through the development of these e-commerce channels a complement traditional brick-and-mortar retail selling operations. The revenue generated by an herbal medicine store only moderately sensitive to negative changes in the economic climate. This is due to the fact that many people consider these products to be a necessity and as such they will continue to make these purchases even during times of economic recession. However, these businesses may face a sleep downward pricing pressure during difficult economic times.

Most financial institutions will provide a certain level of financial support for a new herbal medicine store. Typically, an entrepreneur looking to get into this business can expect that they will be able to receive a loan equal to 70% to 80% of the necessary startup capital. The owner or third-party investor will be required to put the remaining 20% to 30% of equity capital needed in order to develop this type of operation. Usually, the funds that are to be used that are sourced from a financial institution will be for the build out of the store, inventory acquisition, furniture, fixtures, and equipment. An herbal medicine store business plan will be required and it should feature a three-year profit and loss statement, cash flow analysis, balance sheet, breakeven analysis, and business ratios page features industry-standard numbers that are on par with that of similar retailing businesses.

Within any type of business planning documentation a full demographic analysis outlining the population size, population density, median household income, median family income, median household value, percentage of people that are under the age of 50, and percentage of people that have an income over $50,000 should be thoroughly discussed within the document as well. Of special importance to the business plan is the marketing plan. It is very important that the herbal medicine store have a highly visible retail location from which to conduct their operations. Additionally, it is very important that the owner operator develop ongoing relationships with acupuncturists, herbal medicine physicians, yoga studios, Pilates studios, and related businesses that focus on overall health and wellness without a focus on treating minor ailments through medical means. As this is the target market that will primarily use the herbal medicine store – it is important to develop marketing messages and appropriately target this demographic.

And herbal medicine store marketing plan should be developed as well. Again, this includes developing ongoing referral relationships with individuals that are actively engaged in the alternative health and wellness industry. In many cases, and herbal medicine store may actually have a small kiosk or similarly situated situation in a yoga studio, Pilates studio, or health and wellness center. This can ensure that revenues are generated from the onset of operations. Beyond developing these relationships, it is important that the herbal medicine store maintain an expansive online presence. This includes having an website that features e-commerce functionality, information regarding the entire inventory of the business, location information, and contact information. Beyond a proprietary website, a presence on social media is imperative given that many people now search these products through these social media channels. In herbal medicine store should maintain pages on popular platforms such as FaceBook, Twitter, Instagram, Google+, as well as specialized platforms that cater to the alternative medicine industry. A presence on social media is important given that many new applications allow for the direct sale of tangible goods to customers within social media platforms. The company’s website should be listed among all major search engines. In fact, many herbal medicine stores that are looking to expand their operations frequently hire a social media consultant as well as a search engine optimization firm that can assist them with properly positioning their website so that it receives the maximum amount of visibility and traffic on a day-to-day basis.

A herbal medicine store SWOT analysis should be produced as well. This portion of the documentation focuses on the strengths, weaknesses, opportunities, and threats that are normally faced by these companies. As Alisa strengths, the barriers to entry for a new herbal medicine store are considered to be moderately low and the stock also considered to be moderately low as well. These businesses generate strong gross margins from the retail sales. For weaknesses, there is always going to be a significant amount of competition both in a brick-and-mortar capacity as well as an online capacity for the sale of these herbal medicine products to the general public. For opportunities, the ongoing partnership with alternative health businesses as well as third-party companies like yoga studios will allow for these companies to generate highly predictable revenues on an ongoing basis. There is also always the opportunity for the continued development of additional retail locations that will allow for a substantial boost in the revenues generated. For threats, outside of any major competitive threat one of the ongoing risks faced by herbal medicine stores is that packaging needs to be labeled appropriately and in accordance with the FDA. However, this is a risk primarily that is going to be borne by the manufacturers of products that will be sold through the herbal medicine stores retail location.

In closing, and herbal medicine store can be a highly lucrative business investment provided that the owner has an understanding that will require a significant amount of marketing, and e-commerce platform, and a highly visible brick-and-mortar retail location in order to remain profitable within this field. The moderately high gross margins will allow most of these businesses to remain profitable and cash flow positive at all times while appropriately servicing the underlying financial obligations of a small business loan or private investment from a third-party.