Massage Therapist Business Plan and SWOT Analysis

Massage Therapist Business Plan, Marketing Plan, How To Guide, and Funding Directory

The Massage Therapist Business Plan and Business Development toolkit features 18 different documents that you can use for capital raising or general business planning purposes. Our product line also features comprehensive information regarding to how to start a Massage Therapist business. All business planning packages come with easy-to-use instructions so that you can reduce the time needed to create a professional business plan and presentation.

Your Business Planning Package will be immediately emailed to you after you make your purchase.

Product Specifications (please see images below):

  • Bank/Investor Ready
  • Complete Industry Research for the Industry
  • 3 Year Excel Financial Model
  • Business Plan (26 to 30 pages)
  • Marketing Plan (24 to 28 pages)
  • 425+ Page Funding Directory
  • PowerPoint Presentation
  • Loan Amortization and ROI Tools
  • Three SWOT Analysis Templates
  • How to Start a Business Guide
  • Easy to Use Instructions
  • All Documents Delivered in Word, Excel, and PowerPoint Format
  • Meets SBA Requirements

Massage therapist render a very important service to the general public in that they are able to help people with their day-to-day stresses. These types of businesses have become very popular over the past 30 years as mainstream medicine has promoted the benefits of frequently getting deep tissue massage. Additionally, and on a limited basis – some massage therapists are actually able to generate revenues through publicly funded healthcare systems as well as private insurance when the massages are considered medical in nature and are ordered by a physician. This is important to note given that massage therapist that specialize in giving medically focus massages are able to remain profitable and cash flow positive in all economic climates given that this is a healthcare service being rendered. Many massage therapists will acquire additional certifications and accreditations in order to provide these services to the general public. The barriers to entry for a new massage therapist is considered to be moderate. Many states require that an individual undergo a certain number of hours of training before they can hold themselves out as a licensed massage therapist. This trend is expected to continue over the next 10 years as more people look to enter this field, and industry seeks to create a standard methodology in terms of how massage therapists are licensed.

A massage therapist business plan should include a three-year profit and loss statement, cash flow analysis, balance sheet, breakeven analysis, and business ratios page. The development of a business plan is extremely important if the individual intends to acquire capital from a bank or investor in order to launch the operations of this business. The business plan should also indicate and discuss the demographic profiles targeted, median household income, median family income, population base, population density, and other relevant statistics to how the massage therapists business will acquire clients. If the individual intends to provide medically focus massages then an additional discussion regarding reimbursement from private insurance and potentially publicly funded healthcare systems should also be included.

As it relates to the massage therapist marketing plan, a full analysis of how the individual practitioner will obtain clients should be discussed thoroughly. This document should include information regarding print advertisements as well as maintain an expansive online marketing campaign. As it relates to maintaining a website – this online portal should feature information about the credentials of the massage therapist on staff, hours of operation, fees charged, and how to obtain an appointment with the business. Beyond the website, it is very important to have an expansive presence on social media pages including FaceBook, twitter, Instagram, and Google +. Social media is of a special importance to medical professionals these days as our frequently review systems that are featured on the profile to allow previous patients to indicate their experience with the firm. Any business that has a number of positive reviews typically is able to remain profitable in all times given that they will be able to plan themselves appropriately within the target market.

A massage therapist SWOT analysis is frequently developed as well. Common to these documents is the discussion regarding the companies strengths, weaknesses, opportunities, and threats. As it relates the strengths, the operating cost associated with the massage therapy practice are very low. Additionally, the gross margins generated from services ranges anywhere from 80% to 95% depending on whether or not insurance is accepted in certain instances. For weaknesses, there are always a number of other massage therapists that operate within any given target market. As such, it is important for the practitioner to establish a strong brand name so that they are able to effectively compete within any given market. As it relates to opportunities, many of these businesses will hire Associates that will render services to patients on site. While the gross margins generated by having an independent contractor on site are lower than the practitioner rendering the service themselves – this can be a tremendous way to boost the visibility of the business walk-on currently increasing bottom-line income. Relating to threats, the massage therapy industry is continuing to go under changes as it relates to regulatory and licensing procedures. However, for a licensed massage therapist there’s really nothing that would impact the way that these companies can conduct business.