Massage Therapy School Business Plan and SWOT Analysis

Massage Therapy School Business Plan, Marketing Plan, How To Guide, and Funding Directory

The Massage Therapy School Business Plan and Business Development toolkit features 18 different documents that you can use for capital raising or general business planning purposes. Our product line also features comprehensive information regarding to how to start a Massage Therapy School business. All business planning packages come with easy-to-use instructions so that you can reduce the time needed to create a professional business plan and presentation.

Your Business Planning Package will be immediately emailed to you after you make your purchase.

Product Specifications (please see images below):

  • Bank/Investor Ready
  • Complete Industry Research for the Industry
  • 3 Year Excel Financial Model
  • Business Plan (26 to 30 pages)
  • Marketing Plan (24 to 28 pages)
  • 425+ Page Funding Directory
  • PowerPoint Presentation
  • Loan Amortization and ROI Tools
  • Three SWOT Analysis Templates
  • How to Start a Business Guide
  • Easy to Use Instructions
  • All Documents Delivered in Word, Excel, and PowerPoint Format
  • Meets SBA Requirements

Massage therapy has become extremely popular over the past two decades as more people realize that care for their muscles can help benefit their overall lives. As such, massage therapy schools have become extremely popular in order to train individuals to become licensed massage therapists. One of the nice things about this type of businesses that in some cases these schools can be licensed to train medical massage therapy. Given that medical massage therapy is able to generate income from private insurance – in some cases – the demand among people to learn this type of specialty has increased significantly. As such, even in times of economic recession the demand among people who want to become licensed massage therapists or licensed medical massage therapist does not decline. The startup costs associated with starting this type of business is considered to be moderately low. Typically, a massage therapy school can be started for as little as $50,000 to as much as $150,000 depending on the number of students that can be trained any given time, the underlying operating costs, and the number of licensed massage therapists that will operate as the company’s educational instructors. One of the additional expenses as it relates to starting a massage therapy school is the need to obtain the proper licensure in order to issue certificates that allow an individual to apply for licensure from the state. However, once his licensure is required the ongoing operating expenses business are considered to be moderately low. The barriers to entry for this type of business are considered to be moderate.

Although they do not have a substantial amount of tangible assets, most financial institutions will provide a certain amount of financial support for new massage therapy schools. This is especially true if the school is going to specialize in providing education as it relates to becoming a medical massage therapist. As with all capital raising activities, a full scale business plan should be developed which includes having a three-year financial model featuring a profit and loss statement, cash flow analysis, balance sheet, breakeven analysis, and pertinent business ratios page. Within this document a full demographic analysis of the target market should be examined to determine the current number of massage therapists, percentage of massage therapists that want to be receiving medical certification, population size, population density, median household income, median family income, and other relevant demographic information. Generally, in any market, there are only a limited number of massage therapy schools. As such, it is important to develop a full scale competitive analysis to determine the size of the market and the capacity in which other schools are able to offer their services. One of the ways that these businesses differentiate themselves from other competitors is through the ongoing specialization of Reiki and medical massage therapy.

A massage therapy school marketing plan should include a few components. Foremost, it should target potential enrollees that will want to learn this skill. A full-scale website should be developed that showcases the courses offered, costs, hours of operation, contact information, and whether or not tuition assistance is offered. Additionally, many massage therapy schools will actually have a massage therapy service as part of their overall operations. As such, a limited marketing plan that focuses on attracting interest among the general public should be included as well. This can be an important secondary revenue center to the business given that students will be paying to learn massage therapy and customers will be coming in to receive the services. In regards to marketing to the general public – many of these businesses will establish a moderate presence on social media platforms such as FaceBook, Twitter, Google+, and Instagram. As will draw potential customers who are looking to get a massage you don’t want to pay a significant cost. Most massage therapy schools provide these services to the general public any heavily discounted fees given that it is a student that is going to rendering the services.

Once the business plan marketing plan have been created, it is time to develop the massage therapy school SWOT analysis. This document focuses on the strengths, weaknesses, opportunities, and threats. As it relates the strengths, massage therapy schools are almost always able to remain profitable in any economic climate given that the teaching this skill is in demand among people that are able to generate income from publicly and privately funded healthcare systems. For weaknesses, the fees that are associated with teaching this discipline are considered to be moderately low. The costs associated with becoming a licensed massage therapist usually range anywhere from $3000 to $5000 depending on the state and its licensure requirements. For opportunities, one of the ways that these businesses can expand is for the development of additional locations as well as hiring additional instructors that can provide specialized teaching services to the group of students. For threats, there’s really nothing that would majorly impact the way to the massage therapy school operate. Although the demand for medical massage therapy is increasing – the reimbursement rates for these types of services is declining to a limited extent. As such, major changes in the economy could have a slight impact on the way that these companies operate on a day-to-day basis. However, the gross margins generated from services offered to the general public as well as educational fees are extremely high and will ensure that a massage therapy school is able to remain profitable and cash flow positive at all times.