Mattress Store Business Plan and SWOT Analysis

Mattress Store Business Plan, Marketing Plan, How To Guide, and Funding Directory

The Mattress Store Business Plan and Business Development toolkit features 18 different documents that you can use for capital raising or general business planning purposes. Our product line also features comprehensive information regarding to how to start a Mattress Store business. All business planning packages come with easy-to-use instructions so that you can reduce the time needed to create a professional business plan and presentation.

Your Business Planning Package will be immediately emailed to you after you make your purchase.

Product Specifications (please see images below):

  • Bank/Investor Ready
  • Complete Industry Research for the Industry
  • 3 Year Excel Financial Model
  • Business Plan (26 to 30 pages)
  • Marketing Plan (24 to 28 pages)
  • 425+ Page Funding Directory
  • PowerPoint Presentation
  • Loan Amortization and ROI Tools
  • Three SWOT Analysis Templates
  • How to Start a Business Guide
  • Easy to Use Instructions
  • All Documents Delivered in Word, Excel, and PowerPoint Format
  • Meets SBA Requirements

One of the best things about owning and operating a mattress store is that while many retailers are going out of business due to online competition – mattress stores are able to maintain their operations given that it is a product which people want to test out before they buy. Even though some services allow for the delivery and trial of a mattress in the home, many users want to test out the mattress in a store setting rather than having to go through a number of different mattresses that are sent directly to a customer’s home. As such, mattress stores are becoming one of the types of retail businesses that are always able to remain profitable and in operation. The barriers to entry for a new mattress store are relatively low. Usually, the startup costs associated with launching a new retail location ranges anywhere from $100,000 to $250,000 depending on the specific market in which the mattress store is being launched. The gross margins associated with the sale of mattresses ranges anywhere from 50% to 70% depending on the brand being sold.

Given the economic stability of these retailers, most banks, lenders, and private investors are willing to put up the needed capital in order to start a new mattress store location. Of course, a mattress store business plan is going to be required if you are sourcing capital from private sources. This business plan should include a three year profit and loss statement, cash flow analysis, balance sheet, breakeven analysis, and business ratios page. Most importantly, a thorough examination of the local market should be included as well. This includes taking a look at the population size, population density, median household income, median family income, household net worth, and other relevant statistics to the local market. A thorough examination of the competitors within the industry should be included as well. There are a number of branded retail locations that have entered this market given its economic stability and immunity from online retailers. One of the other things that should be discussed within the business plan is the mattress industry revenues. At this time, the industry as a whole produces about $15 billion of sales and employs about 80,000 people. The demand the growth of this industry is expected to remain on par with that with the economy as a whole with sales increasing approximately 2% to 3% on a per annum basis.

Beyond the business plan, a mattress store marketing plan should also be developed. In any major metropolitan market or suburban market – there are always a number of competitors that offer mattresses to the general public. One of the best ways that these businesses can market themselves is by maintaining an expansive retail location that features significant signage. Most mattress stores are located in busy malls or strip malls in order to generate a significant amount of walk-through traffic. Also, prior to the grand opening of the business and through the life of the company many entrepreneurs that own and operate mattress stores will send out specialized flyers that provide deals including discounts on the purchase of mattresses, discounts on frame purchases, and free delivery options. Given the competitive nature of this industry, many locations now offer free same-day delivery and removal of the older mattress. This can be one of the ways that the mattress store differentiates itself from its competition is via outstanding customer service. Most mattress stores also maintain a proprietary website that showcases the location, hours of operation, mattress brands carried, preliminary pricing information, and a specialized deals they may be offered at any given time. A presence on social media is also important given that specialized deals can be quickly shown to a broad number of people within any specific local market. Additionally, the social networking platforms now allow for targeted advertisements so that a specific group of buyers that is being sought after by the mattress to work can be found quickly and they can be shown relevant advertisements. By engaging in this type of online marketing activity, the mattress store can receive a much higher return on investment as it relates to its marketing budget and advertising budget.

Once the above documentation is completed, a mattress store SWOT analysis should also be developed. As it relates the strengths, mattress stores are again immune from any negative change in the economy coupled with the fact that they will always be a brick-and-mortar business given that people want to try out their mattresses before they make a purchase. For weaknesses, there is a significant amount of competition within this industry and the gross margins can be squeezed during times of economic recession. Also, the cost are associated with operating a mattress store on a day-to-day basis are somewhat high. For opportunities, this is pretty simple given that this traditional brick-and-mortar business can simply expand through the development of additional retail locations. Given that mattress store sales are really not made online – the development of new locations is really the best way to increase the revenues of the business on a day to year-to-year basis. Relating to threats, there’s really nothing is going to change about this industry over the next 10 years. While many retailers have established online platforms that allow for the direct sale and delivery of mattresses – many people still want to make this to purchase directly within a retail setting. As such, these businesses can be extremely lucrative and profitable.