Miniature Golf Course Business Plan and SWOT Analysis

Miniature Golf Course Business Plan, Marketing Plan, How To Guide, and Funding Directory

The Miniature Golf Course Business Plan and Business Development toolkit features 18 different documents that you can use for capital raising or general business planning purposes. Our product line also features comprehensive information regarding to how to start a Miniature Golf Course business. All business planning packages come with easy-to-use instructions so that you can reduce the time needed to create a professional business plan and presentation.

Your Business Planning Package will be immediately emailed to you after you make your purchase.

Product Specifications (please see images below):

  • Bank/Investor Ready
  • Complete Industry Research for the Industry
  • 3 Year Excel Financial Model
  • Business Plan (26 to 30 pages)
  • Marketing Plan (24 to 28 pages)
  • 425+ Page Funding Directory
  • PowerPoint Presentation
  • Loan Amortization and ROI Tools
  • Three SWOT Analysis Templates
  • How to Start a Business Guide
  • Easy to Use Instructions
  • All Documents Delivered in Word, Excel, and PowerPoint Format
  • Meets SBA Requirements

One of the nice things about this business is that they are able to provide a service that is in continued demand on a year-round basis. Families, especially those with children, are going to want friendly and affordable forms of entertainment. Additionally, many young children like having their birthday parties at miniature golf courses. As such, these businesses remain popular in any economic climate. The gross margins generated from sales typically range anywhere from 85% to 95% to thing on whether or not credit cards are accepted and the types of concessions that are offered.

Given the highly predictable streams of revenue and substantial tangible asset base of the miniature golf course – most financial institutions and private investors are willing to put up the necessary capital in order to get this type of business off the ground. Of course, a miniature golf course business plan is going to be needed. As with all other types of business planning documentation, this document should feature a three year profit and loss statement, cash flow analysis, balance sheet, breakeven analysis, and business ratios page that features information that is standard to the retail entertainment industry.

As it relates to industry research, miniature golf courses generate in excess of $1.5 billion per year among 9,000 small courses throughout the United States. The industry employs 50,000 people. The growth of this industry is expected to remain in your lockstep with that of the economy in general. It should be noted that in times of economic recession, most miniature golf courses are able to remain afloat given that it is considered to be a moderately low cost form of entertainment.

Within any type of business planning documentation there should also be a discussion regarding the demographics of people that will be targeted at the onset of operations. This includes an overview of median household income, median family income, family net worth, number of homes within the target market radius, percentage of families with children under the age of 12, population size, and population density. One of the things that also needs to be discussed is competitive issues and that includes discussing other miniature golf courses, arcades, children’s entertainment centers, and other venues that provide similar or identical services to that of the miniature golf course. A special focus should be paod to businesses that provide arcade games given that many more children have an interest in this rather than miniature golf these days. However, miniature golf remains popular among adults that want to take the children out for physical activity.

A miniature golf course marketing plan also needs to be developed in conjunction with the business plan. In many cases, many miniature golf course companies will directly reach out to schools, corporations, little leagues, and other venues in order to develop the brand-name visibility of the business. Referrals are especially important from school focused events as well as other sponsored events given that this is usually targeted towards the demographics of people that have children. A broad-based marketing campaign should be implemented that includes the distribution of flyers for free rounds miniature golf, discounts on concessions, and other related ways that the business can easily introduce themselves to the general public.

A presence on the Internet is also extremely important for new miniature golf courses many people use search engines and social media platforms in order to find new businesses. A proprietary website that showcases the location, hours of operation, cost associated with miniature golf, how to host a party there, and other relevant information should be included on the website. This website listed among all major search engines including Google, Bing, and Yahoo. One of the ways that people further reduce the visibility of the website is through the use of search engine optimization and pay per click marketing. However, given the competition within any local market for a miniature golf course is somewhat limited – pay per click and other forms of online advertising can be kept somewhat to a minimum. Social media platforms are also especially important marketing platforms for miniature golf courses. Many of these companies will often maintain profiles on FaceBook, Google+, Instagram, and Twitter to showcase discounts and deals to the general public.

A miniature golf course SWOT analysis should be produced in conjunction with all other documentation. As it relates to strengths, miniature golf courses are able to generate substantial gross margins from the sale usage of the facility, sales and concessions, posting birthday events, and hosting corporate events. The barriers to entry once established are considered to be pretty high given that most people will not open up a second miniature golf work location within a competing market.

For weaknesses, as more and more people are connected to the Internet and enjoy gaming – the demand for outdoor and indoor physical activity businesses like miniature golf courses has declined slightly. However, people are always going to want to go out and enjoy themselves outside of their homes and as such the demand for venues like miniature golf courses will always be there. Once established, competitive issues are minimal. The operating expenses of the miniature golf course depending on the size and scope of the facility can be significant.

For opportunities, the common ways that miniature golf courses have sought to increase their revenues is by offering memberships that would be akin to that of the country club with the exception of these memberships only cost $50 to $100 per year. This allows individuals to play as many rounds of miniature golf is a like at the facility. This can be substantial boost to the profitability of the business given that it will smooth out revenues during off seasons. Additionally, an entrepreneur that is in this field can quickly develop additional miniature golf courses outside of the initial ones target market radius.

The threats, there’s really nothing that is going to impact the way that these businesses conduct business moving forward. There is a continued and strong demand for families that want to enjoy affordable entertainment. These businesses can be very lucrative if they are operated properly with a focus on managing the underlying operating expenses.