Self Defense School Business Plan and SWOT Analysis

Self Defense School Business Plan, Marketing Plan, How To Guide, and Funding Directory

The Self Defense School Business Plan and Business Development toolkit features 18 different documents that you can use for capital raising or general business planning purposes. Our product line also features comprehensive information regarding to how to start a Self Defense School business. All business planning packages come with easy-to-use instructions so that you can reduce the time needed to create a professional business plan and presentation.

Your Business Planning Package will be immediately emailed to you after you make your purchase.

Product Specifications (please see images below):

  • Bank/Investor Ready
  • Complete Industry Research for the Industry
  • 3 Year Excel Financial Model
  • Business Plan (26 to 30 pages)
  • Marketing Plan (24 to 28 pages)
  • 425+ Page Funding Directory
  • PowerPoint Presentation
  • Loan Amortization and ROI Tools
  • Three SWOT Analysis Templates
  • How to Start a Business Guide
  • Easy to Use Instructions
  • All Documents Delivered in Word, Excel, and PowerPoint Format
  • Meets SBA Requirements

The world can be a scary place, and many people have taken to enrolling in self defense schools attend how to defend themselves in the. Self defense schools are often developed by martial arts experts as well as former police officers and former members of the military in order to provide their services to the general public. The gross margins generated from owning and operating a self defense who are extremely high even the fact that this is a service-based business. In fact, most self defense schools do have gross margins ranging anywhere from 95% to 97% depending on whether or not credit cards are accepted at these locations. One of the nice things about owning and operating a self defense school is that many of the revenue streams generated by these companies are highly recurring. Often, parents will enroll their young children in a self defense school in order to learn martial arts. These businesses are also able to generate income from upfront registration fees that are associated with new students. These businesses are very strong candidates for financing from a financial institution – typically in the form of a working capital and a credit – given the highly recurring nature of the revenues generated. The barriers to entry are considered to be moderately low, but only a qualified martial arts expert or expert in self defense is really capable of developing this type of business. There are no known licensure requirements in order to develop a self defense school and thus training regarding firearms is being included as part of the service. However, for the purposes of this writing we will assume that no training on weapons are being provided and it is strictly focused on martial arts as a form of self defense.

Again, given the high gross margins and highly predictable revenue streams – almost all financial institutions are willing to provide a working capital line of credit. The startup costs associated with these types of businesses typically ranges anywhere from $20,000 to $50,000 depending on the space is going to be rented by the business. These fees can be higher if the entrepreneur is seeking to acquire a piece of real estate in conjunction with their operations. As with all documents that are going to be presented to a bank, a self defense school business plan is going to need to be developed. This business plan should include a three-year profit and loss statement, cash flow analysis, balance sheet, breakeven analysis, and business ratios page. Within the business plan, a full demographic analysis needs to be included as well to discuss the types of people that will be targeted for self defense training including young children that will be enrolled in the program as part of a martial arts curriculum. An examination of population size, population density, annual household income, annual family income, number of children per household, and a number of other competitors in the market should be included as well. Given the low barriers to entry, a thorough examination of the target market needs to be included to focus on the competition. Usually, in most suburban markets there are a handful of self defense schools that provide the services to the general public.

A self defense school SWOT analysis should be developed as well. As it relates to strengths, these businesses are able to generate highly predictable streams of revenue from a low-cost program. The barriers to entry are considered to be moderate, and these businesses are typically able to remain profitable and cash flow positive at all time graph for weaknesses, these businesses typically do face a modest amount of competition from other competitors within the market. As such, the self defense school needs to find ways to differentiate themselves from other businesses.

One of the common ways and opportunities for self defense schools is the development of additional locations coupled with the hiring of additional staff in order to boost the revenues of the business. There are very few ways to expand the operations of a self defense school outside of establishing additional locations. From time to time, home-based services are also rendered primarily to adults that want to learn self defense.

For threats, there’s really nothing that is going to impact the way that these businesses conduct operations moving forward. During times of economic recession, the enrollment in a self defense schools operations may decline slightly but this is a limited risk.

A self defense school marketing plan needs to be developed and is typically submitted to a bank in conjunction with the business plan as well as the SWOT analysis. This marketing plan should focus heavily on developing ongoing relationships with elementary, middle, and high school teachers that will refer students to the self defense school for afterschool activities. Guidance counselors can also be a very good source of referrals for these types of businesses.

As with any type of business these days, a very distinct presence on the Internet is very important. The self defense school should focus substantially on its website as it relates to showcasing hours of operation, classes offered, expenses, and the biographies of staff instructors. A presence on the platform such as FaceBook, Twitter, Instagram, and Google plus is also important given the fact that many parents will offer and use communities refer their friends to for afterschool related activities. As such, having a dedicated social media page will allow the self defense school to have a greater degree of visibility while also allowing former enrolled students to leave strong reviews for the quality of services rendered. In time, having a number of reviews on the social media pages will allow these businesses to do very well. Many self defense schools also maintain profiles on popular review websites such as

Self defense is going to continue to be one of the industries in which people are going to want to participate in any economic climate. This business is not subject to any threat of automation given that people are going to want a human instructor in order to properly learn self defense and related martial arts. The high gross margins generated from services, low operating expenses, and modest barriers to entry make this a very strong business for anyone that has a substantial amount of experience in the field of self defense and martial arts. These can be highly lucrative small businesses for a seasoned owner-operator.