Sign Company Business Plan and SWOT Analysis

Sign Company Business Plan, Marketing Plan, How To Guide, and Funding Directory

The Sign Company Business Plan and Business Development toolkit features 18 different documents that you can use for capital raising or general business planning purposes. Our product line also features comprehensive information regarding to how to start a Sign Company business. All business planning packages come with easy-to-use instructions so that you can reduce the time needed to create a professional business plan and presentation.

Your Business Planning Package will be immediately emailed to you after you make your purchase.

Product Specifications (please see images below):

  • Bank/Investor Ready
  • Complete Industry Research for the Industry
  • 3 Year Excel Financial Model
  • Business Plan (26 to 30 pages)
  • Marketing Plan (24 to 28 pages)
  • 425+ Page Funding Directory
  • PowerPoint Presentation
  • Loan Amortization and ROI Tools
  • Three SWOT Analysis Templates
  • How to Start a Business Guide
  • Easy to Use Instructions
  • All Documents Delivered in Word, Excel, and PowerPoint Format
  • Meets SBA Requirements

Signage it is extremely important for any business given that people are going to drive by certain retail locations, and visible signage must be used in order to ensure that customers can find a business quickly and easily. As such, sign companies are a unique position to always be able to produce a number of standard as well as electric signs on behalf of their clients. The gross margins generated from the sales typically ranges anywhere from 50% to 80% depending on the type of sign being produced. These are very unique businesses in that there is only usually a handful of competitors in any local or regional market that develop the service on behalf of clients. Most importantly, these businesses enjoy strong stability in almost any economic climate. The startup cost associated with the new sign company typically runs anywhere from $50,000 all the way to about $200,000 depending on the signs being produced. For instance, a company that is actively engaged in producing neon signs is going to have a substantially higher startup cost given the equipment and specialized nature of the work. These businesses are able to easily acquire their inventories of equipment via working capital lines of credit as well as standard business loans. Given the economic stability of these businesses, most banks and lenders are willing to provide the necessary capital in order to get operations off the ground.

A sign company SWOT analysis should be produced as well in conjunction with both a business plan as well as a marketing plan. As it relates to strengths, sign companies enjoying high gross margins, moderate barriers to entry, as well as the ability to remain profitable in almost any economic climate.

For weaknesses, during times of economic recession – most sign companies do have a slight decline in the revenues given the fact that fewer retail stores and businesses are going to be launched and brought to profitable operation. However, the high gross margins generated from sign production – both electric as well as print – allow these businesses to remain cash flow positive during these times.

For opportunities, many sign companies are able to rapidly expand by offering their services in an online capacity. This allows them to accept orders from all over the world in order to produce signs on behalf of businesses and as well as individuals. One of the ways that sign companies are additionally able to expand their operations by developing relationships with local high schools and municipal agencies that have specialized signage needs on an ongoing basis. This is one of the ways that an entrepreneur that is developing assigned business can ensure economic stability given that municipal agencies, high schools, and related entities are always going to need these products.

For threats, there’s really nothing about this business is going to change. Companies, especially retailers. are always going to want to have visible signage so that their customers can find a business is easily. This business is not subject to the risks pertaining to automation which will occur over the next 10 to 30 years.

A sign company business plan should be developed especially if the entrepreneur is looking to raise capital. This business plan should feature a three-year profit and loss statement, cash flow analysis, balance sheet, breakeven analysis, and business ratios page. As a relates to industry research, there are about 35,000 businesses within the United States and actively developed both print and electric signs on behalf of their customers. Each year, these businesses generate about $16 billion revenue. Additionally within the business plan, a full demographic analysis should be produced especially as it relates to targeting small and medium-size businesses in the local and regional market. This includes taking a look at annual revenues, annual profits, marketing budgets, and the amount of money that is typically allocated towards the purchase of new signs. The competitive analysis regarding the number of local and regional competitors that also produce signs should also be within the business plan as well. Most financial institutions are going to want to see that the entrepreneur has found competitors and how they will deal with that moving forward.

A sign company marketing plan also needs to be developed. For most, many entrepreneurs enter this industry seek to develop an expansive online presence so that they the business is to be very quickly found a line with a simple Google search is done. Most importantly, this website should have functionality that allows individuals to place orders for signs directly on the online platform. This substantially reduces the amount of time needed to acquire customers and improve the overall experience. Many of these online portals allow customers to seamlessly upload files including images that allow the company to use them in conjunction with the production of signs.

Almost all sign companies also develop relationships and join professional organizations including area chambers of commerce. This allows local retailers and other businesses to quickly look at their local chamber of commerce in order to have an individual produces sign on their behalf. A presence on social media is also important for sign company given that many new entrepreneurs will call on their network of colleagues and associates when sourcing specific business services like sign production companies. While this may contribute to an additional time expense as it relates to marketing, the results by using social media as part of an overall marketing campaign can be quite substantial.

Many sign companies will also distribute flyers and mailers to retailers, restaurants, hotels, and other companies that deal directly with the general public in a face-to-face basis in order to make you aware of the company’s offerings. While this can translate to a substantial upfront expense, the long-term returns on investment as it relates to distributing mailed advertisements can be significant.