Ski Shop Business Plan and SWOT Analysis

Ski Shop Business Plan, Marketing Plan, How To Guide, and Funding Directory

The Ski Shop Business Plan and Business Development toolkit features 18 different documents that you can use for capital raising or general business planning purposes. Our product line also features comprehensive information regarding to how to start a Ski Shop business. All business planning packages come with easy-to-use instructions so that you can reduce the time needed to create a professional business plan and presentation.

Your Business Planning Package will be immediately emailed to you after you make your purchase.

Product Specifications (please see images below):

  • Bank/Investor Ready
  • Complete Industry Research for the Industry
  • 3 Year Excel Financial Model
  • Business Plan (26 to 30 pages)
  • Marketing Plan (24 to 28 pages)
  • 425+ Page Funding Directory
  • PowerPoint Presentation
  • Loan Amortization and ROI Tools
  • Three SWOT Analysis Templates
  • How to Start a Business Guide
  • Easy to Use Instructions
  • All Documents Delivered in Word, Excel, and PowerPoint Format
  • Meets SBA Requirements

In colder climates and especially in wealthier areas, skiing is very popular. As such, there are a number of ski shops that are in operation that provide for both the sale and rental of skiing equipment. Often, these businesses will work in conjunction with area slopes and ski resorts in order to provide their customer base with the equipment that they need to order to safely go skiing. It is not uncommon for skis to cost $1,000 to $2,000, and as such many people take to renting these items rather than an outright purchase. One of the nice things about owning and operating a ski shop is that the business is able to generate revenues not only from sales income, but also from rental income as well. Most ski shops typically have an online ordering platform that allows them to make sales of their products to anywhere in the world. This is very much a seasonal business, and a qualified entrepreneur needs to ensure that they are able to properly manage the cash flow on a month-to-month basis especially during the off-season. The gross margins from sales typically is around 50% of all the gross margins from rentals is around 90%. The startup costs associated with a new ski shop typically runs anywhere from $100,000 to $250,000 depending on the location and whether or not the ski shop is going to purchase real estate in conjunction with its operations.

Given that this is a moderate risk retail business, almost all financial institutions are willing to provide the necessary capital in order to get a ski shop off the ground. Of course, a ski shop business plan is going to be required. This document should feature a three year profit and loss statement, cash analysis, balance sheet, breakeven analysis, and business ratios page. As it relates to industry research, there are approximately 25,000 companies that own or operate one or more ski shop locations within the United States. Each year these businesses accurately generate about $22 billion in revenue.

In any type of ski town resort town, there are always going to be a number of other similar locations in operation. As such, it is very important that the entrepreneur develop a thorough competitive analysis that showcases the number of shops in operation, the number of ski shops that are operated directly by resorts, and the demographics of people that travel to the location for skiing. In a highly tourist traffic market, this information is commonly available for a number of different sources online.

A ski shop SWOT analysis should be produced as well. As it relates to strengths, ski shops are typically operated in wealthier areas that are relatively immune from negative changes in the economy. Wealthier people are always going to go skiing, and these businesses always have the ability to generate a substantial amount of revenues on a yearly basis.

For weaknesses, ski shops to face a lot of competition within their respective markets. As such, the entrepreneur needs to find effective ways in order to ensure that the business can properly compete within any given market.

For opportunities, these businesses can readily expand by increasing the amount of inventory they carry while concurrently maintaining ongoing referral relationships with smaller resorts that do not maintain their own in-house rental operations. Additionally, and as stated above – ski shops can also maintain an expensive online presence that ensures that sales can be made from anywhere in the world from their ordering platform. Many ski shops will also maintain seller profiles on popular third-party platforms such as Amazon and eBay.

There are no threats of impact the way that a ski shop conducts business outside of a major economic recession that suppresses for some spending.

A ski shop marketing plan should also be developed in order to ensure that the business can effectively reach its target audience. Many ski shops will frequently take advertisements in circulars and popular skiing and resort towns. This ensures that people are aware of the location and that they can rent skis for their activities. Many of these businesses will also establish ongoing referral relationships with ski resorts, hotels, motels, and other places of lodging within their respective market in order to ensure that these businesses will promote the company on an ongoing basis.

As with all businesses, it is very important that these types of companies maintain an expansive online presence that is mobile friendly. As many people now use their mobile phones to find a specialized business like a ski shop, it is imperative that the business maintain a mobile friendly website that is listed among all major search engines. In many cases, a ski shop entrepreneur will hire a search engine optimization firm in order to ensure that the company’s website appears near the top of the first page when a search result is done for ski shops in any given location. While this may translate into a higher marketing expense at the onset of operations, this can be a great boon for revenue moving forward.

People love skiing, and there is always going to be a demand among individuals for new ski equipment as well as for the rental of skiing equipment. As such, an entrepreneur that is well-versed in running a seasonal business can turn a ski shop into a lucrative small business opportunity. These businesses are not subject to the risk of automation as this is a an activity that people have enjoyed for hundreds of years.