Software Sales Company Business Plan and SWOT Analysis

Software Sales Company Business Plan, Marketing Plan, How To Guide, and Funding Directory

The Software Sales Company Business Plan and Business Development toolkit features 18 different documents that you can use for capital raising or general business planning purposes. Our product line also features comprehensive information regarding to how to start a Software Sales Company business. All business planning packages come with easy-to-use instructions so that you can reduce the time needed to create a professional business plan and presentation.

Your Business Planning Package will be immediately emailed to you after you make your purchase.

Product Specifications (please see images below):

  • Bank/Investor Ready
  • Complete Industry Research for the Industry
  • 3 Year Excel Financial Model
  • Business Plan (26 to 30 pages)
  • Marketing Plan (24 to 28 pages)
  • 425+ Page Funding Directory
  • PowerPoint Presentation
  • Loan Amortization and ROI Tools
  • Three SWOT Analysis Templates
  • How to Start a Business Guide
  • Easy to Use Instructions
  • All Documents Delivered in Word, Excel, and PowerPoint Format
  • Meets SBA Requirements

Given the ubiquitous nature of technology these days, a number of specialty companies that directly engage in the sale of software have been developed. The vast majority of these companies are specific for business-to-business sales given the fact that many retail pieces of software are sold directly through the Internet or through similar online sales channels. As such, software sales companies specifically target companies including financial companies, banks, healthcare businesses, manufacturing companies, and related entities that frequently have the need for specialty software. It should be noted that some of the software sales companies will frequently focus on selling software that is not yet been developed but can developed using the specific requirements of the target customer. Many of these companies also operate in the food and beverage space given that transactions must be recorded and logged as well as all other facets of a restaurant operation must be maintained. The key thing to know when developing a software sales company is that many of these firms do operate in a highly specialized capacity given the specialized nature of technology and software these days.

The startup cost for a new software sales company can vary greatly but are usually in the $100,000 to $300,000 range depending on the number of sales agent that will be employed at the onset of operations. Typically, most sales agents receive a small base salary which generally ranges anywhere from $30,000 to $50,000 in addition to commissions that are typically around the 20% range. One of the nice things about owning and operating a software sales business is that in some cases the streams of revenue generated from a sale can be recurring. This is especially true among companies that specifically sell software as a service-based platforms.

A software sales company SWOT analysis should be produced as well in order to chart the strengths, weaknesses, opportunities, and threats that are faced by these companies on an ongoing basis. As it relates to strengths, software sales companies almost always able to remain profitable given the fact that software must be integrated into most every type of business these days. The operating expenses are relatively low as only a small office as needed in order to make sales. The vast majority of software salespeople typically travel to a client’s office in order to conduct business.

For weaknesses, it is imperative that qualified sales agents are hired to have a complete understanding of the software that they are selling. During times of economic recession, the revenues generated by software sales may decline slightly especially as people seek to cut major capital expenditures like new software modules for their organizations.

For opportunities, the ways in which a software sales company can grow our nearly limitless. Hiring additional sales agents, acquiring a different set of software suites to sell, and providing a number of support services are always in which these businesses can grow.

For threats, it is imperative that a software sales company always remain on the cutting edge of technology in order to be able to offer clients the latest and greatest in software suites for their respective businesses. This is also a very competitive industry.

A software sales company business plan should also be developed in the event that an individual is looking to raise capital from private investor or financial institution. It should be immediately noted that most financial institutions are only willing to provide a working capital line of credit once the business has reached profitability for two years. The vast majority of software sales companies are started with capital it is either provided by the owner or from a third-party investor. Of course, the a business plan developed for the software sales company should feature a three year profit and loss statement, cash flow analysis, balance sheet, breakeven analysis, and business ratios page. A thorough demographic of the type of companies that will be targeted for software sales needs to be included within the business plan as well. This includes taking a look at what industry the client operates within, annual software expenditures, annual revenues, annual profits, and the amount of ongoing assistance they will need once new software is installed as their systems.

The most important part of planning to develop a software sales company is the development of a marketing plan. This marketing plan needs to heavily encompass on the fact that sales agents should have extensive ties to potential customers already once they are hired. In fact, this is one of the reasons why many sales agents receive very strong compensation packages is given the fact that they are bringing a lot to the table when it comes to sourcing customers. All appropriate sales literature should be developed in-house as well as a relates to the specific types of software that the company will be selling on behalf of third parties.

A major presence on the Internet is also a very important given anyone that is searching to for specific types of software will frequently use search engines first to locate what they are seeking. The company’s website should feature demonstrations of all software that is offered by the business, informational pricing, whether or not the software is being offered as a software as a service subscription, and other relevant information about the company sales operations. This website should be listed among all major search engines, and a search engine optimization firm should be hired in order to assist the business with making the website as visible as possible. In some cases, a third-party marketing and sales agency will also be hired in order to further promote the visibility of the software sales companies brand name.

Software sales are quickly becoming one the most important aspects to the overall technology market. Given the fact that technology is commonplace in every aspect of life these days, is going to be a continued need among these organizations to have qualified third-party sales agents operate on their behalf. As such, software sales companies are in a very strong position to continue to grow significantly over the next 10 to 20 years.