Subscription Website Business Plan and SWOT Analysis

Subscription Website Business Plan, Marketing Plan, How To Guide, and Funding Directory

The Subscription Website Business Plan and Business Development toolkit features 18 different documents that you can use for capital raising or general business planning purposes. Our product line also features comprehensive information regarding to how to start a Subscription Website business. All business planning packages come with easy-to-use instructions so that you can reduce the time needed to create a professional business plan and presentation.

Your Business Planning Package will be immediately emailed to you after you make your purchase.

Product Specifications (please see images below):

  • Bank/Investor Ready
  • Complete Industry Research for the Industry
  • 3 Year Excel Financial Model
  • Business Plan (26 to 30 pages)
  • Marketing Plan (24 to 28 pages)
  • 425+ Page Funding Directory
  • PowerPoint Presentation
  • Loan Amortization and ROI Tools
  • Three SWOT Analysis Templates
  • How to Start a Business Guide
  • Easy to Use Instructions
  • All Documents Delivered in Word, Excel, and PowerPoint Format
  • Meets SBA Requirements

Subscription websites and software as a service platforms (commonly called “SAAS”) are some of the most lucrative e-commerce businesses on the planet. One of the key draws for many entrepreneurs that are developing a subscription focus website is that they generate highly recurring streams of revenue on a monthly basis. This is primarily due to the fact that people enroll in subscription websites or software service platforms typically use a credit or debit card that is attached to your account. Each month, quarterly, or yearly basis – an appropriate debit is made to the customer on a recurring and automatic basis. The valuations of a subscription website or a software as a service platform are significant. In some cases, the price to earnings multiple for a software as a service platform can be as much as 20 times the previous year’s earnings. This is primarily due to the fact, again, that the highly recurring shoes revenue can be easily reinvested into the ongoing expansion of the business. There are some downsides with developing a subscription website given the fact that some people have had issues with charge backs on their credit or debit cards. However, this is a minor issue that all SAAS and subscription websites face on an ongoing basis. The startup costs associated for a new subscription website or software as a service platform can be varied depending on the type of service offered. For software applications, these businesses typically have a startup cost of anywhere from $50,000 to over $500,000 depending on the type and scope of the software being offered. The cost associated with a new software as a service platform can be substantially reduced especially if the owner operator is a software engineer that can produce a substantial amount of the programming on their own.

A subscription website or software as a service SWOT analysis should always be produced in order to assist in determining the strengths, weaknesses, opportunities, and threats faced by these organizations. As it relates to strengths, the highly recurring streams of revenue allow for aggressive growth once a customer base is established. The barriers to entry for a subscription website or software as a service platform are also very low. These businesses carry very high valuation multiples if they’re going to be sold to a third party.

For weaknesses, the barriers to entry for these businesses is extremely low in a qualified software engineer could easily replicate any other type of software service that is showcased on the Internet. As such, one of the ongoing challenges associated with operating a subscription website or software as a service platform that they must find ways to continually improve their operations in order to remain ahead of the competitive curve. However, once a highly recurring stream revenue is produced – reinvestment can be made, which can be done with minimal lead time.

For opportunities, most subscription websites or software as a service platforms typically expand by continually reinvesting their profits into new software modules that will keep existing customers while expanding the visibility of the business. The vast majority of these platforms typically focus substantially on them expanding their operations through aggressive marketing campaigns.

For threats, the biggest challenge faced by all these businesses are ongoing competitive issues. A substantial investment in pay per click, search engine optimization, and social media marketing must be done in order to continually drive customers to a website or application. As such, despite negative changes in the economy these businesses do tend to do well but again they must focus substantially on retaining a heavy competitive advantage.

A subscription website or software as a service platform marketing plan also needs to be developed. This is one of the key components for most of these businesses given that nearly 30% of revenues can easily be spent on marketing operations. The company’s marketing plan should consist substantially of using pay per click as well as search engine optimization in order to have a number of people come to the website on a monthly basis. One of the other ways of these businesses can expand their operations is through content marketing.

Given the complexity of online marketing, many software as a service platforms typically will hire an outside firm to manage all aspects of their online marketing activities. This is especially true when it comes to marketing on social media given the fact there is a substantial amount of saturation as it relates to showcasing advertisements to social media users. Although it can contribute to a higher upfront expense for most subscription websites or software as a service platforms, many of these businesses find that they receive a very strong return on investment when they hire a third-party marketing firm to manage their advertising operations.

The subscription website or software as a service platform business plan is also a major challenge for many entrepreneurs. Foremost, was all these businesses are started with equity funds from either the owner or from a private investor. It is not until a subscription website generates highly recurring shoes revenue that a bank or financial institution will provide a working capital line of credit. As such, the business plan specific to this business is typically geared tremendously towards a return on investment for a private investor. As with all business plans, a three-year profit and loss statement, cash analysis, balance sheet, breakeven analysis, and business ratios page should be developed in order to ensure that investors understand what they’re getting into. For industry research, more than $100 billion per year is generated among subscription websites. This is a fraction of the estimated $500 billion per year that is generated from all e-commerce activity.

Subscription websites and software as a service platforms are expected to continue to be one of the most important aspects of online commerce. The recurring streams revenue makes these businesses very valuable. Innovative software engineers and entrepreneurs can easily develop highly profitable businesses with their software creations. This is going to continue to be one of the foremost business models that is used among companies given that they produce highly predictable streams of revenue on a month-to-month basis. The startup costs are low, and a very talented entrepreneur can develop a very lucrative business using the software as a service or subscription website model.